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People calculate Return on Investment (ROI) of the social media campaigns by accumulating the count of twitter followers and Facebook likes. This is true! However, it also requires a bit of mathematics, metrics and monetization knowledge to calculate the figures. In addition to it, the recent survey held by Econsultancy has reported that 47% of the companies are not able to measure their investments made in the campaigns. Miscalculation in such campaigns means that your business may fail to achieve the desired objectives in the near future.
Hence, the calculation becomes mandatory to measure the correct amount invested for each customer.
There are several formulas, methods, and tricks available on the web that assures you to provide the exact numbers. But, this could be brainstorming calculations.