14
    Feb

    Rebranding- A Complete Guide to Planning and Executing It Successfully

    Posted by Himanshu Pataria

    Rebranding

    So are you all set to dive deeper into the process of rebranding? Undoubtedly, rebranding might be an exciting moment for a few; it is a mere unfortunate step for the others. But, whatever it is, just make sure that you and your brand emerge bigger out of it!

    How would you do that? Well, simply, follow this article and dig out everything that you need to know. Stay assured, we’ve taken care of all the important steps and you just need to decide how you want your new online identity to look like. Keep reading to find answers to all your questions from reasons behind rebranding to promoting your new brand for a quick market acceptance!
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    05
    Feb

    Content-First Design-3 Steps To Effectively Implement It

    Posted by Sandeep Sharma

    Content First Design

    Do you think that having a responsive and elegant website design is all that you need to enhance your visitor’s experience? Well, yes, but partially! Without the right content to flaunt your design, no matter how swift and smooth your website’s UI and UX experience is, it is bound to go wasted.

    It is essential to have synchronization between the design and content such that design complements the words, and gives users a quick idea regarding what you’re trying to say even without reading the content fully. This is what a content-first design focuses on. Would you like to give this approach of design a try? Well, rest assured, the content-first approach would only bless your design process with significant visible improvements. All set? Let’s have a quick insight into it in detail.
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    17
    Jan

    12 Essential Web Design Trends of 2017 To Watch Out For

    Posted by Sandeep Sharma

    Web-Design-Trends-2017

    2016 was the year that web design disciples the world over proved themselves to be the singular champions of free thought in design. Slack’s outstanding UX propelled the startup to unicorn status amidst a flurry of competitors, responsive design flourished and gave birth to a new era of mobile friendliness and device agnosticism, and the web as a whole experienced a shift in consciousness as sites became easier to use, apps became more intuitive to navigate, and services became all the more delightful and engaging to interact with.

    I am proud to say that the field has finally come of age and found itself. At long last, UX experts, Digital Empaths, and Interaction Designers have risen to the highest echelons of the creative class to further the bleeding edge of technology, design, and user delight.
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    03
    Jan

    Shopping Cart Abandonment: 13 Extensive Causes & How to Overcome Them

    Posted by Amit Kothiyal

    shopping cart abandonment causes and methods

    Are you getting enough traffic on your e-commerce stores but are still not able to convert your leads into probable customers? Well, did you track your customers’ behavior? You’ll only be surprised to find out the number of shopping carts that get abandoned for one reason or the other. More than 68 percent of digital shopping carts were abandoned between 2006 and 2016. That undoubtedly is a huge number!

    Finding out the shopping cart abandonment reasons and working on the identified loopholes is the only solution to minimize the shopping cart abandonment. We tell you how!
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    29
    Nov

    25 Social Media marketing Tools for Your Business Maximizing Profits

    Posted by Himanshu Pataria

    ‘25 Social Media marketing Tools for Maximizing Profits

    We live in a world of opportunities. With the right amount of investment, innovation and hard work, anyone can take up any business and make it a success. That is why you need to utilize even the smallest of the opportunity to make your business shine. Speaking of opportunities, social media does not give you a small one but an amazingly large platform to let people know who you are and what you provide. Gone are the days when businesses needed little to no advertisement. A single large billboard or an expensive TV commercial is not going to cut it if you truly want to reach out to your target audience. Businesses thrive on a simple logic. If you don’t tell people what you are, they
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    13
    Nov

    9 Awesome Types of Google Featured WordPress Plugins For Your Website

    Posted by Amit Kothiyal

    google featured wordpress plugins

    Google is not only known as the most preferred search engine but is also popular for its range of intuitive and versatile apps that guarantee increased ROI and better work management. The various apps offered by Google aim to streamline your processes, operations and even your WordPress websites and blogs! Confused? Well, yes Google offers a range of easy apps which can be easily integrated with your WordPress website through their APIs and plugins. From offering website metrics to calendar, Gmap, advertising and various others, Google apps surely can add versatility to your website. Make the best use of various utility applications and functionalities available to us today by Google through the right choice of WordPress plugins.
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    12
    Oct

    14 SEO Essentials for a Brand New Website Platform

    Posted by Amit Kothiyal

    seo essentials for a brand new website platform

    Thinking to revamp your design on a new platform? Did you check the compatibility of your chosen new platform with respect to SEO essentials? How far is your new platform SEO ready?

    Considering the fact that in today’s ever growing online space, a website is basically the heart and soul of your business, and implementing good SEO features has become essential for any new website you might want to build. However, not all website platforms are equally SEO friendly. Yes, you might have to do a bit more customization and coding on some platforms than others. So how do you study the SEO readiness of a platform?
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    04
    Oct

    The Art of Conversion Optimization: 8 Awesome Ways to Convert Your Prospects to Buyers

    Posted by Amit Kothiyal

    The Art of Conversion Optimization

    You have a gripping website design, a swift navigation, eye-catchy imagery and just perfect content!!! Still, you are not able to convert your customers as per the expectations. Why?

    It is not always about the website. But, there are cases when your visitors are not ready to convert. Maybe they have not planned to buy as of now or are busy. Holding on to the interest of the buyers till they make their purchase is extremely essential. As the competition in the online selling market is pretty high, it is important that you make the right impact and for the right period of time on the prospective buyers more than your peers. There has to be some specialty in your website that will portray your quality of products and the goodwill of your company at once to the customers so that they choose you over your counterparts.
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