27
    Jul

    Tips to Avoid Mistakes While Designing Company Logo

    Posted by Sandeep Sharma

    Tips to Avoid Mistakes While Designing Company Logo

    “A logo does not only give your brand a visual identity but it also performs the functions of elaborating your brand’s personality, making it visually memorable, marketing your products globally and persuading different groups and sectors of society to not only buy but also become your loyal customers.”

    Successful logo designs like Nike, GAP, and FedEx define the elements of success as simplicity, attractiveness, and easy to remember. It is not difficult to make your logo stand out in a crowd of millions of logos. You only need to spend more time in brainstorming and conceiving the concept and spend lesser time in over-designing a company logo. Even if you are an amateur logo designer, who wants to win over the experienced designers in online project markets like Freelancer, the following tips to avoid mistakes while designing a company logo can be your professional partner.
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    22
    Jul

    7 Effective Social Media Marketing Tools to Enhance Your Social Presence

    Posted by Subhash Chandra

    7-Effective-Social-Media-Tools-to-Enhance-Your-Social-Presence

    A consistent social media presence is crucial for increasing brand awareness and visibility, establishing and sustaining relations with customers, and building authority and loyal following. This requires regularly engaging with your target audience — with relevant and meaningful content. It also requires remaining abreast of the social landscape and competition.

    With the explosive growth and expanding reach of social media, all of this is not possible manually. Here are 7 primary aspects of your social media marketing presence and associated tools for enhancing it.
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    15
    Jul

    Top 6 Essential Components to build an Online Store

    Posted by Manoj Tiwari

    Top-6-Essential-Components-to-build-an-Online-store

    The way shopping used to be done has changed a lot with time and technological advancements. Today, customers prefer their shopping done on the internet on the innumerable eCommerce websites. There is a constant war among these sites to engage as many customers as possible. Today, online shopping is no longer a niche market as it reaches out to a large number of customers all around the world. We all are aware about the success and efficiency of this system and how it has changed the way shopping is done. Since, this platform is expanding and evolving at a fast pace, it is important to have certain components that are essential for the success of an eCommerce site. Some of them are-
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    10
    Jul

    11 Reasons Why PHP is Getting Popular Among Web Developers

    Posted by Manmeet Anand

    11-Reasons-Why-PHP-is-Getting-Popular-Among-Web-Developers

    PHP is one of the most admired and popular server side scripting languages which are widely used for creating websites. With faster turn-around time, enhanced security and affordability, PHP has become preferred choice of the website developers. Due to plethora of benefits of this scripting language, many famous online businesses such as Facebook, Yahoo, Wikipedia, Flickr etc. are using this scripting language. In this article, I am explaining 11 advantages that make PHP popular among web developers.
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    16
    Jun

    Top 5 PPC Reports to Simplify Your PPC Marketing Strategy

    Posted by Joy

    Top 5 PPC Reports to Simplify Your PPC Marketing Strategy

    While online business, creating a big enough ripple in the steady waves of internet users, people is getting aware of the terms online marketing, online advertisement, PPC(Pay-per-click), ROAS(Return on advertisement spending), etc. When a business plan is the base and a website is the structure, a proper marketing policy is the glue to make the business running and earn a good revenue, and advertisement for any business automatically tag along with the entire package. It’s simple. More the exposure of the business, more the traffic gain and greater the possibility of conversion rate, thus a higher profit.
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    08
    Jun

    Comprehensive Guide to PHP Multi-Factor Authentication

    Posted by Manmeet Anand

    Comprehensive-Guide-to-PHP-Multi-Factor-Authentication

    Sometimes, we want that our website visitors can access only certain information or certain authorized users can only use the listed features on our site. What we will do in that case? We have to put some authentication factor for making sure that the information that we want to share with certain section of visitors on our site will remain inaccessible for the rest of the visitors.

    Multi-Factor Authentication (MFA), as it name suggests combines two or more self-regulating credentials; one is what the users have with them (security token), other is what the users know genuinely (password), and what the user identity is (biometric confirmation). In simple words, Multi-Factor Authentication’s aim is to make a strong and layered defense to make it complex or tedious for the unauthorized users to access certain information like network, computing device, or a physical location.
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    05
    Jun

    Google to Launch Another Panda Update in Upcoming Weeks

    Posted by Joydeep Bhattacharya

    Google-to-Launch-Another-Panda-Update-in-Upcoming-Weeks

    As per the recent statement furnished by Google’s Gary Illyes at SMX Advanced, the search engine giant is planning to unveil new Panda update in upcoming weeks. As per his statement, the digital marketers could expect the latest update to be launched in next three to four weeks. However, hold on your level of patience if you are thinking that this update will be an algorithmic one because Illyes has said that this will be only a data refresh.

    It is good news for those websites that have suffered a significant drop in their rankings due to the previous Panda update as this data refresh is expected to help those sites recover from their lost rankings in the near future. But if you think that this refresh will help all suffered websites to recover, then it is not true. Some of the websites will definitely recover, however some of the new sites may be hit by this new data refresh.
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    03
    Jun

    7 Must Have Web Development Tools You Possibly Aren’t Using

    Posted by Manmeet Anand

    7-Must-Have-Web-Development-Tools-You-Possibly-Aren't-Using

    Being a creative web developer is an art especially when it comes to developing websites with impressive graphics and enhanced performance. As a web developer, it is common to come across issues ad bugs in the coding and development techniques, but for mirroring client’s business into this digital world, it is necessary to develop sites that are user friendly and best performing for the visitors. But, if you don’t have some handy and useful web developments tools, your work might suffer from productivity and time lapses.

    You might be using great web browsers like Google Chrome or you might be using the latest web development platforms for creating websites, but all your efforts will go in vain if you are not using useful web development tools. To make your development process easier, I have researched and collected some interesting web development tools that could help you a lot in creating websites with boosted performance.
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