As a business, there is no reason why you should not opt for blogging. Keeping your audiences engaged with content on new product launches, tips and tricks, and solutions to common problems goes a long way in directing traffic to your website and enhancing your company’s brand image. In fact, blogging constitutes a large element in content marketing, which has remarkable uses in enhancing corporate visibility and reputation of the firm, in addition to other benefits.
According to sources, blogging is instrumental in acquiring customers and increasing investment returns. If you are still unsure of how blogging may be of benefit to you, here are 5 business blogging stats you need to know about.
Nothing quite attracts viewers than content that helps solve problems. Customers are driven by the need to solve their day-to-day challenges, and publishing blogs that can best deliver meaningful relevant content in this regard can greatly increase your chances of increasing sales conversions and business growth opportunities.
Research from IntuGroup shows us that the happier the customer is, the more likely it is for them to spend more in stores. Although this is usually directed at in-store visit, who is to say the same is not true for online customers?
We hear about being customer-focused and being attentive to their problems all the time. But, what greater way to show we care about their concerns than through blogging?
One of the challenges in business blogging is staying relevant to the interests and needs of the target audience. This is where understanding what makes them worry and identifying ways through which they can solve their problems can prove to be a powerful subconscious technique of establishing trust and credibility of your business.
For instance, you can add include a poll in your blog post to ask them about what they think is the biggest problem about a particular issue. Through this method, you will gather information on what your target audience perceives to be the biggest problem, allowing you to adjust your marketing and customer service functions accordingly. Making customers happy online can incentivize them to visit your retail store and purchase more from you.
There is also growing competition in the area of business blogging. Many businesses are hiring content marketers and blog writers more so than ever before to boost lead generation efforts and increase customer base.
According to eMarketer, there are over 30 percent more bloggers today compared to those three years ago, and the figure is only expected to rise further in the coming years.
Hubspot notes that over 80 percent of marketers acquire customers from their blog due to daily blogging. This is why it is not a surprise why firms are dedicated to a significant proportion of their online marketing budget on content marketing.
Therefore, if you do not take adequate measures to revamp your content marketing and blogging strategy, it is likely that you will lose your customers to rivals that do.
Despite the ease at which consumers can now buy products and services, there is a high reliance on influential people to inform the consumer about how trustworthy a brand is. Brand advocates, who are followed by numerous people, have great power in influencing the purchasing habits of their followers.
Research from Branderati shows that brand advocates can add credibility to a brand or business by as much as 70 percent. Influential thought leaders, media personalities, and entrepreneurs that have thousands of followers on social media networking sites can be the engine of a business’s marketing efforts.
Just imagine how beneficial it is for a brand advocate to share your blog on Twitter and Facebook and get hundreds of likes and shares. This can go a long way in driving customer engagement, increasing sales conversions, and generating tremendous traffic for your website.
Through landing pages, you can recommend your visitors to subscribe to your weekly blogs by submitting their e-mail details through which you can launch e-mail marketing campaigns to showcase your products and services.
In short, business blogging can be a great way to raise your visibility and complement your lead generation efforts. This can result in your customer acquisition efforts and leverage greater sales projections.
The digitization of marketing is pushing many firms to invest in technologies that can bridge the gap left by a lack of human interaction in building long-term customer relationships. According to Kapost, more than 80 percent of customer relationships will be managed without the need of a human being by 2020.
Fortunately, blogging fills the gap very well. Gone are the days when businesses had to annoy customers with pay-per-click ads to push them to visit their websites and buy their products and services online.
Through blogging, customers can easily make a good impression about your business from their own research, allowing you to capture interested customers a lot more easily. You can avoid customers from sending you enquiries about your brand by producing content that answers the common questions and misconceptions in your blogs.
For example, a blog on frequently asked questions will be very beneficial in helping customers understand the details of your products and services, in addition to payment options, conditions, and service facilities.
Blogging is the gateway to meaningful customer relationships in the future. Businesses, especially in the B2B sector, can significantly boost their customer acquisition efforts just through blogging.
You might think with the all the advantages blogging has for a business, is there a cost? Yes, the cost is time. Unlike other digital marketing techniques, such as PPC and SEO, you don’t have to invest a cent in writing blogs.
Create a successful business blog and you can benefit 13 times more chance of achieving high returns on their investment compared to other methods according to Hubspot.
Sure, there is a salary you may have to pay to an experienced blogger and content marketers. But, besides that, the only catch of blogging is the time spent in showcasing information that can be of immense value to your customers.
Business blogging can prove to be a substantial catalyst in helping you acquire more customers and establishing trust and credibility in the eyes of your target audiences.
Considering how many businesses are already utilizing blogging for their lead generation efforts, it is only worthwhile for you to do the same if you want to remain competitive in your industry.