With the increasing popularity of eCommerce businesses over the internet, the customer’s experience with the marketplace is getting more social, visual, and mobile. This phenomenon is improving the customers’ online shopping experiences, whereas it is also complicating the process for retailers and online store owners to maintain and keep up with the hottest developments in the eCommerce domain.
Appealing new customers to your online store for making a purchase can cost five times more than retaining the existing customers. Here are some important stats that exhibit the significance of maintaining the existing customers:
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From the above-mentioned stats on customer retention, it is clear that instead of focusing on devising innovative tactics for attracting new customers, it is equally important to maintain the existing customers on your online store for ensuring a boost in sales and revenue. In doing so, it becomes vital for online businesses to remain aware of the key practices to retain the existing customers for assured success.
Suppose you are a customer and you have already made an account on an online store. Now, whenever you want to make a purchase, you don’t have to put your shipping details and other information again and again because all your mandatory details will be saved in your account once it has been created. You can simply place an order by logging in your account with your login details. On the other hand, as an online store owner, you can keep a check on the loyalty of new customers by checking the number of customer accounts created on your website, since most of the customers prefer to checkout as a guest only if the option is available on the website.
Hence, it becomes important for you to successfully persuade your customers to make customer accounts without encumbering the conversions of new or first-time customers.
Moreover, accounts also make repurchasing very convenient for the returning customers as it provides them the ease to access their previous orders and also saves the time involved in entering their shipping details again.
Delivery is yet another important factor that every eCommerce store owner must emphasize to ensure customer retention on their websites. Delivery could become a pain for the customers if it is not done timely. You might sell good products by offering an impressive online shopping experience to your buyers, but all your efforts will go in vain if you have failed to deliver your products timely.
Being the owner of an online store, you must choose a trusted and loyal courier partner for ensuring that your customers will get complete information about the status of their products until they are delivered safely to their doorstep.
Kiddicare’s SMS service is one of the finest examples of excellent delivery service to the customers as it keeps its customers informed about the status of their products via texts and they can easily rearrange their delivery if they want because an option for doing so is also available.
Other important points that should be taken care of while successfully delivering the product to your customer are listed as follows:
Great customer services help the customers in avoiding the waiting queues of the call centers and it also helps in adding a more personal touch. Only the design of your eCommerce website and your wide product range is not sufficient to lure the customers but you must offer a great customer experience to them for ensuring improved customer retention percentage on your online store.
For example, if a customer ordered a product from your store, and you have provided all the essential details to the customers about the product without any hidden cost, it will help in developing a long-term relationship between you and your customer.
Other significant ways of offering great customer service for ensuring customer retention are:
It seems to be one of the perfect ideas for retaining the existing customers on your online store. Rewards are always considered one of the most effective ways of improving the online marketing experience. You can offer rewards to your customers based on their loyalty and for implementing this strategy, you can develop a loyalty membership option on your online store. This is a very successful way of guaranteeing improved conversion rates and revenues through repeat purchases.
You can reward your customers for their second purchase from your website or you can also present their rewards on a set dollar figure spent while purchasing from your website. It will encourage existing customers to make purchases from your online store again in the future.
Email marketing is a successful way of boosting return shopping on your eCommerce store. Email is measured as the perfect medium for contacting your existing customers and reminding them of your ongoing offers. If you have customer retention-focused email marketing tactic, you can send emails to your target customers about the ongoing discount and offers on your website to encourage them to generate leads and sales on your online store.
If a customer has not made a purchase from your website for long, you can use this strategy to generate temptation within them to return back to your store.
Ebay.co.uk sends an email to one of its customers reminding them of the winter offers running on its store. This is one of the perfect examples of implementing the email marketing strategy effectively by an online store.
Social media platforms not only help in improving the traffic to your online store, but it is also an ideal way of enhancing your customer retention.
There are two reasons why social media engagement helps in retaining your existing customers for ensures repeat purchases:
It offers a platform where you can interact with your customers on a daily or weekly basis, which is important for reminding the customers about your brand and offers.
It helps in revealing your loyal customers as the people who have liked or followed your Facebook business page have chosen to connect with your brand in a personal way.
Now, you can use both these points to encourage your customers to make repeat purchases from your store by telling them about your latest and ongoing discounts and offers.
Keeping a record of your customer interactions is important because it helps in evaluating the channels that contribute leads to your websites. Now, you can focus on these channels for bringing back the existing customers by reminding them of their purchases through emails and offers. You can understand what customers have purchased from your website and you can suggest them similar products or can also send offers and other lucrative appeals to drive them back to your online store. If you were successful in offering a great experience to your customers with their first purchase, your offers and appeals will definitely bring them back to your site.
These practices are considered just the beginning of efficient customer retention for an online shopping store. Customer services are very vital to the success of your eCommerce business. Therefore, thinking out of the box and implementing these strategies will surely help in retaining your existing customers to your online store.
To enhance your profits, it is very essential to focus on customer retention. It also increases your brand value and awareness. If you follow the strategies mentioned in the above guide, you will be able to make a substantial improvement in your customer retention percentage. Make sure that to get the best results, you need to work on multiple strategies together and not just any one of them.
When you are updating your marketing plan, make a note of these three things:
With the right and best-suited digital marketing tools, you can introduce these strategies in your eCommerce store and improve your customer retention and also boost your brand’s reputation.
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