It is always challenging for businesses to get proficient with the revolving digital trends and advancements. This case is applicable especially for businesses, which have been part of industries with lengthy histories of ensconced work practices or methods. For some businesses, these challenges might prove beneficial by improving their revenue significantly, while for others it represents something to be frightful and rejected or a potential risk to their already established status and revenue.
Is your business struggling to achieve optimized digital marketing results but failed to accomplish so far? Have you checked the techniques used for branding your business through digital marketing techniques? Are your promotional emails optimized for Smartphones? Or you have not yet adept your business with the digital trends at all? I am not sure whether you have implemented the latest digital techniques for improving your business branding or not but instead of celebrating its silver jubilee in 2014, most business still lacks the digital marketing changes, which are required to be integrated with their websites to procure best results.
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The free research report on Managing Digital Marketing reveals some astonishing figures. These reports evidently represented the number of businesses that are struggling to achieve optimized results through the digital marketing process:
From the above-shown chart, we can see that the percentage of integration of digital marketing strategies with traditional strategies is significantly high but the percentage of limited integration also holds second place. There are several reasons for the limited integration, but if the businesses are really interested in achieving immense success in the world of the internet, then they must have to know the skills and planning required for accomplishing optimized results through effective digital marketing techniques implementation. The complicated modifications required in any organization are also responsible for limited integration with the latest digital trends since it involves modification not only in the techniques but also in the marketing team as well so that you can get more experienced digital marketing specialists for communicating your business goals with your customers.
Increasing digitization provides tremendous opportunities for businesses for refining their business models and also prioritizes their investments in the world of digital technologies. Before formulating the solutions for the digital transformation needed by the struggling business, we must know what challenges digital marketers face when planning for perfect digital marketing strategies.
The vital challenges faced by them are listed as follows:
Reasons for digital transformation are listed as follows:
Before understanding the important solutions, which are needed to transform the digital transformation techniques followed by struggling businesses, it is important to know the major difference between the mindset of a successful and a struggling business.
Successful businesses when required to make decisions regarding their expenditure concentrate on their Return on Investment (ROI). They always try to think and see the big picture as they have a clear understanding of the risks involved while executing business processes, but they know when to take risks to improve their sales and productivity.
On the other hand, struggling businesses always think of “cost” and always struggle with the question, “What will this cost me?” They are not risk takers and they only want to take that much dough, which is forked out right now while keeping their fingers crossed for better results.
With the realization of most struggling businesses that their execution of digital marketing strategies has failed to lure the customer, there are five simple steps that help in focusing on implementing the latest digital trends with better precision to avoid superfluous results.
The five steps which are needed to start your digital transformation initiative are listed as follows:
1) Designing new experiences and business models
2) Developing a culture of digital DNA
3) Applying new technologies to existing infrastructure
4) Moving from gut to data-driven decisions
5) Co-creating and co-innovating with new partners
You can easily design new experiences by efficient use of digitization. The clients look for experiences and results while the companies continue to see their services and products over the internet. This gap in anticipations between the customers and the businesses intensifies the digital marketing processes. In fact, well-established digital marketing models emphasize brand promise and endorse brand mythology. Enormous personalization at a given scale and huge data models offer a beginning point to craft a new digital experience.
Success always starts at the top and the development of a culture of digital DNA needs strong leaders who are successful risk takers and has the ability to cannibalize the present markets by recognizing new approaches. The struggling organizations should evaluate their innate ability to sustain themselves in this competitive digital environment and they should also nurture digital artisans. These skills will definitely help those struggling bees to win the race of digital proficiency. If there are too many thinkers in your organization, you should devise the digital DNA imprint with only those teams who can execute your newer digital marketing imprint successfully over the internet.
Digitization does not signify the complete removal of existing technologies. It also does not mean just placing a mobile front end or integrating a social collaboration element into the processes. The overall convergence of social media optimization, mobile email optimization, analytics (big data), and combined communications offer the beginning point for implementing the digital transformation of your current digital marketing techniques. Mobilizing the mainframe data for utilization in Google Analytics provides new experiences and offers insight into the latest opportunities. You can then use this opportunity to rethink your new technological strategy to line up with your business goals of digital transformation.
Data is the core of the digital transformation process because every click, touch point, and interaction offers a digital exhaust rich in content. Your aim should be to move from real-time information overload to real-time contextual relevancy. All struggling businesses require relevancy in their real-time deliveries to their customers. You must calculate how much content and what type of content should be shared across different platforms. Data-driven decisions will not only help in enhancing the leads to your website but will eventually generate sales and revenue for your online business.
This is again very important if you are thinking to transform your digital marketing strategies because no company can succeed on its own and an ecosystem of co-innovations and co-creation is required for developing your brand value among your patrons. All businesses must participate in industrial consortiums and should build their own ecosystems lining up with the organization’s goals.
Overall, for successful planning and execution of digital marketing strategies, all aspects of digital marketing should be considered while performing the digital transformation. It includes all the top-level strategies such as managing vital techniques like Content marketing, SEO, SMO, and email marketing. Not only these strategies will help in reviewing your current approach but will also tell you the locations of the actual gaps along with the solutions to plug those gaps efficaciously. You can then easily execute your new digital marketing plans to achieve a prioritized road map of success.