It is always challenging for the businesses to get proficient with the revolving digital trends and advancements. This case is applicable especially for the businesses, which have been part of the industries with lengthy histories of ensconced work practices or methods. For some of the businesses, these challenges might prove beneficial by improving their revenue significantly, while for others it represents something to be frightful and rejected or a potential risk to their already established status and revenue.
Is your business struggling to achieve optimized digital marketing results but failed to accomplish so far? Have you checked your techniques used for branding your business through the digital marketing techniques? Is your promotional emails optimized for Smartphones? Or you have not yet adept your business with the digital trends at all? I am not sure whether you have implemented the latest digital techniques for improving your business branding or not but instead of celebrating its silver jubilee in 2014, most of the business still lacks the digital marketing changes, which are required to be integrated with their websites to procure best results.
The free research report of Managing Digital Marketing reveals some astonishing figures. These reports evidently represented the number of business who are struggling to achieve optimized results through digital marketing process:
From the above shown chart, we can see that the percentage of integration of digital marketing strategies with traditional strategies is significantly high but the percentage of limited integration also holds the second place. There are several reasons for the limited integration, but if the businesses are really interested in achieving immense success in the world of internet, then they must have to know the skills and planning required for accomplishing optimized results through effective digital marketing techniques implementation. The complicated modifications required in any organization are also responsible for limited integration with latest digital trends since it involves modification not only in the techniques but also in the marketing team as well so that you can get more experienced digital marketing specialists for communicating your business goals with your customers.
Increasing digitization provides tremendous opportunities to the businesses for refining their business models and also prioritizes their investments in the world of digital technologies. Before formulating the solutions for digital transformation needed by the struggling business, we must know what challenges the digital marketers face when planning for perfect digital marketing strategies.
The vital challenges faced by them are listed as follows:
Reasons for digital transformation are listed as follows:
Before understanding the important solutions, which are needed to transform the digital transformation techniques followed by struggling businesses, it is important to know the major difference between the mindset of a successful and a struggling business.
Successful businesses when required to take decision regarding their expenditure concentrate on their Return of Investment (ROI). They always try to think and see the big picture as they have a clear understanding of the risks involved while executing business processes, but they know when to take risks to improve their sales and productivity.
On the other hand, struggling businesses always thinks of “cost” and always struggles with the question, “What will this cost to me?” They are not risk takers and they only want to take that much dough, which is forked out right now while keeping their fingers crossed for better results.
With the realization of most of the struggling businesses that their execution of digital marketing strategies have failed to lure the customer, there are five simple steps that helps in focusing on implementing latest digital trends with better precision to avoid to avoid superfluous results.
The five steps which are needed to start your digital transformation initiative are listed as follows:
1) Designing new experiences and business models
2) Developing a culture of digital DNA
3) Applying new technologies to existing infrastructure
4) Moving from gut to data driven decisions
5) Co-creating and co-innovating with new partners
You can easily design new experiences by efficient use of digitization. The clients look for experiences and results while the companies continue to see their services and products over internet. This gap in anticipations between the customers and the businesses intensify the digital marketing processes. In fact, well-established digital marketing models emphasize brand promise and endorse the brand mythology. Enormous personalization at a given scale and huge data models offer a beginning point to craft a new digital experience.
Success always starts at the top and development of a culture of digital DNA needs strong leaders who are successful risk takers and has the ability to cannibalize the present markets by recognizing new approaches. The struggling organizations should evaluate their innate ability to sustain in this competitive digital environment and they should also nurture digital artisans. These skills will definitely help those struggling bees to win the race of digital proficiency. If there are too many thinkers in your organization, you should devise the digital DNA imprint with only those teams who can execute your newer digital marketing imprint successfully over the internet.
Digitization does not signify the complete removal of existing technologies. It also does not mean just placing a mobile front end or integrating a social collaboration element to the processes. The overall convergence of social media optimization, mobile email optimization, analytics (big data), and combined communications offer the beginning point for implementing digital transformation of your current digital marketing techniques. Mobilizing the mainframe data for utilizing in Google Analytics provides new experiences and offers insight with latest opportunities. You can then use this opportunity to rethink over your new technological strategy to line up with your business goals of digital transformation.
Data is the core of digital transformation process because every click, touch point, interaction offers a digital exhaust rich in content. Your aim should be to move from the real time information overload to the real time contextual relevancy. All struggling businesses require relevancy in their real time deliveries to their customers. You must calculate how much content and what type of content should be shared across different platforms. Data driven decisions will not only help in enhancing the leads to your website but will eventually generate sales and revenue for your online business.
This is again very important if you are thinking to transform your digital marketing strategies because no company can succeed on their own and an ecosystem of co-innovations and co-creation is required for developing your brand value among your patrons. All businesses must participate in industrial consortiums and should build their own ecosystems lining up with the organization’s goals.
Overall, for successful planning and execution of digital marketing strategies, all aspects of digital marketing should be considered while performing digital transformation. It includes all the top level strategies such as managing vital techniques like Content marketing, SEO, SMO, and email marketing. Not only these strategies will help in reviewing your current approach but will also tell you the locations of the actual gaps along with the solutions to plug those gaps efficaciously. You can then easily execute your new digital marketing plans to achieve prioritized road map of success.