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6 Awesome Local PPC Tips You Should Be Implementing Right Away

Posted by Himanshu Pataria

Local PPC Tips

Are you trying hard to gain maximum output from your local PPC campaign, but all in vain? Is your PPC campaign not delivering the expected benefits?

Well, you’re not alone! We all have been there, and ultimately end up realizing that you don’t need to think big to get maximum returns, especially when it comes to PPC. It pays to be local and your local markets are only going to make your campaign a success.
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Rebranding- A Complete Guide to Planning and Executing It Successfully

Posted by Himanshu Pataria


So are you all set to dive deeper into the process of rebranding? Undoubtedly, rebranding might be an exciting moment for a few; it is a mere unfortunate step for the others. But, whatever it is, just make sure that you and your brand emerge bigger out of it!

How would you do that? Well, simply, follow this article and dig out everything that you need to know. Stay assured, we’ve taken care of all the important steps and you just need to decide how you want your new online identity to look like. Keep reading to find answers to all your questions from reasons behind rebranding to promoting your new brand for a quick market acceptance!
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E-Commerce Sales Strategies During Off-Season Slump: 8 Best Tips to Adapt

Posted by Amit Kothiyal

E-Commerce Sales Strategies During Off Season Slump

Wondering how to cope with the off-season dip and smoothly function towards the e-commerce store optimization?

Every business is exposed to a slump during the off-seasons. Whether it is small or a huge branded e-commerce website, the sales are meant to fall when the peak seasons recede.

Keeping this in mind, you need to work on some e-commerce sales strategies to knock out the off-season slump and promote the e-commerce website.

Making a successful e-commerce website involves few tricks to adapt with the off-season slump and boost the sales. What are they? Let’s discover them in detail.
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Google RankBrain: 5 Awesome Things You Ought To Know

Posted by Joy

Google-Rankbrain 5 Things You Ought To Know

Google has been, over the years, in the quest to make information easily accessible. And to meet this purpose, various algorithms and updates are being rolled out from time to time.

This is where RankBrain or the fascinating new Artificial Intelligence comes into the picture. This system works by catering to the users’ need for information in a way that the searches are predicted beforehand and several connections or synonymous links are established to previous searches. This helps make the whole system much more efficient. The advantage here is that RankBrain works on its own and teaches itself instead of relying on human forces for programmed information. But there is a lot more to Google RankBrain.
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How to Promote a Travel Website?

Posted by Manoj Tiwari

How to Promote a Travel Website

According to an estimate made by Statista, the revenue generated by online travel booking amounted to $340 billion back in 2010. As a travel agency, you could do your bit to earn a part of such whooping amount by making those holiday-goers to choose and book their holiday through your company. Seems like the best dream you have ever had? Believe us, it is not a dream anymore! Travel SEO could help you fulfill your goals and milestones within a blink of an eye.
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10 Essential Ways to Boost Your Digital Marketing ROI

Posted by Amit Kothiyal

Ways To Improve Digital Marketing ROI

The second month into 2016 and we have yet to let go of the many age-old approaches to digital marketing that bring nothing but higher expenses and low ROI. Mention digital marketing to a CEO and they will most likely begin answering your question with SEO and PPC. The problem with this is that years have gone by since traditional SEO and PPC used to dominate a business’ digital marketing strategy.
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Top 10 WordPress Plugins For E-mail Marketing

Posted by Manmeet Anand

Wordpress Plugins for E-mail Marketing

59% of B2B marketers firmly believe that email is the most effective channel for generating revenue. Furthermore, McKinsey & Company showed that email is almost 40 times more effective in acquiring new customers compared to social media.

Email is the most market competitive method of gaining, building, and retaining customers. Currently, there are over 2.6 billion email users across the globe, however many startups and companies avoid investing in emails, thinking it is meant primarily for big or established players and companies in the marketplace.
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Modern SEO Strategy You Might be Missing Out

Posted by Joy

SEO Strategy

You might have several years of blogging experience but the only obstacle that never lets us perfect the art of SEO is its ever-evolving nature. Sticking true to Darwin’s Theory of Evolution, SEO evolutions and uninterrupted introduction of new algorithms may easily frustrate an SEO practitioner. But the fact is that all the changes are done in favor of not only readers and audiences but for SEO specialists as well.
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