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13
Dec

Top 10 WordPress Plugins For E-mail Marketing

Posted by Manmeet Anand

Wordpress Plugins for E-mail Marketing

59% of B2B marketers firmly believe that email is the most effective channel for generating revenue. Furthermore, McKinsey & Company showed that email is almost 40 times more effective in acquiring new customers compared to social media.

Email is the most market competitive method of gaining, building, and retaining customers. Currently, there are over 2.6 billion email users across the globe, however many startups and companies avoid investing in emails, thinking it is meant primarily for big or established players and companies in the marketplace.
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01
Oct

Modern SEO Strategy You Might be Missing Out

Posted by Joy

SEO Strategy

You might have several years of blogging experience but the only obstacle that never lets us perfect the art of SEO is its ever-evolving nature. Sticking true to Darwin’s Theory of Evolution, SEO evolutions and uninterrupted introduction of new algorithms may easily frustrate an SEO practitioner. But the fact is that all the changes are done in favor of not only readers and audiences but for SEO specialists as well.
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16
Jun

Top 5 PPC Reports to Simplify Your PPC Marketing Strategy

Posted by Joy

Top 5 PPC Reports to Simplify Your PPC Marketing Strategy

While online business, creating a big enough ripple in the steady waves of internet users, people is getting aware of the terms online marketing, online advertisement, PPC(Pay-per-click), ROAS(Return on advertisement spending), etc. When a business plan is the base and a website is the structure, a proper marketing policy is the glue to make the business running and earn a good revenue, and advertisement for any business automatically tag along with the entire package. It’s simple. More the exposure of the business, more the traffic gain and greater the possibility of conversion rate, thus a higher profit.
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02
Feb

Companies Expected To Enhance Their Digital Marketing Budget in 2015

Posted by Manoj Tiwari

Companies-Expected-To-Enhance-Their-Digital-Marketing-Budget-By-2015

The recent study conducted on Digital Marketing strategies of the companies by 2015 has revealed that companies are expected to enhance their digital marketing budget in 2015. This might be surprising but true since, marketers have learnt that investment for driving business advantage and revenue growth is important for better customer experience. And not only the companies will make their digital marketing budget healthy, but they will also focus on their overall business growth in the coming 12-18 months.
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13
Jan

Top Digital Marketing Trends That Will Dominate In 2015

Posted by Manoj Tiwari

Digital-Marketing-Trends-That-Are-Set-to-Dominate-2015

With new financial year already upon us, businesses across the globe are busy revamping their current digital strategy for enhanced ROI while some of the world’s biggest brands move forward to reorganise their digital integration plans in 2015.

This blog peeps into the major online marketing predictions based on true facts and figures so that you can prepare for a grand 2015 FY and put all your digital efforts in the right direction. From market research and conversion strategy to integrated organic tactics and full funnel analytics; this piece will help both SMB’s and large scale enterprises to execute winning digital campaigns in 2015.
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26
Dec

Top 5 New Year Pledges For Paid Search You Must Take In 2015

Posted by Joy

Top-5-New-Year-Pledges-for-Paid-Search-You-Must-Take-In-2015

The Jingle Bells have already started ringing in your town’s street indicating that the time has come to bid farewell to 2014 and start dreaming big for achieving your business goals in 2015. But amidst all these advance preparations for accomplishing greater success in 2014, don’t just stop enjoying your holiday season and quality time with family and friend. Just read this post as a reminder of the New Year pledges for Paid Search that you must take for improving your Return-On-Investment (ROI) in 2015, once these celebrations will be over.
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15
Nov

Don’t Run Your Holiday PPC Ads Until You Read This

Posted by Joy

Don't-Run-Your-Holiday-PPC

With the arrival of fourth quarter of 2014, winter has already knocked the lanes of our towns with holiday decorations popping up in homes and shops. It’s time for you to prepare optimized pay-per-click (PPC) advertising campaigns that can help in enhancing your revenue and profit gigantically in this holiday season. Holidays are busiest period of the year for the e-commerce advertisers and online retailers as the target customers become very active in this season, thereby increasing the chances of e-commerce store owners to earn maximum profit through their online business.
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04
Nov

11 Best PPC Strategies to Launch Successful Paid Advertising Campaigns & Improve ROI

Posted by Joy

Best-PPC-Strategies-to-launch-successful01

PPC advertising, in recent years, has gained immense popularity as one of the most profitable strategies to cash online opportunities and climb the ladder to heightened ROI. According to the statistics collected from an infographic put forth by Wordstream, when web surfers are actually looking to purchase, 64% of the people clearly intending to buy click on sponsored results (paid results) as compared to the rest 35% who rely on organic links.
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