Posted by Manmeet Anand
59% of B2B marketers firmly believe that email is the most effective channel for generating revenue. Furthermore, McKinsey & Company showed that email is almost 40 times more effective in acquiring new customers compared to social media.
Email is the most market competitive method of gaining, building, and retaining customers. Currently, there are over 2.6 billion email users across the globe, however many startups and companies avoid investing in emails, thinking it is meant primarily for big or established players and companies in the marketplace.