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07
Jul

Google RankBrain: 5 Awesome Things You Ought To Know

Posted by Joy

Google-Rankbrain 5 Things You Ought To Know

Google has been, over the years, in the quest to make information easily accessible. And to meet this purpose, various algorithms and updates are being rolled out from time to time.

This is where RankBrain or the fascinating new Artificial Intelligence comes into the picture. This system works by catering to the users’ need for information in a way that the searches are predicted beforehand and several connections or synonymous links are established to previous searches. This helps make the whole system much more efficient. The advantage here is that RankBrain works on its own and teaches itself instead of relying on human forces for programmed information. But there is a lot more to Google RankBrain.
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04
Apr

How to Promote a Travel Website?

Posted by Manoj Tiwari

How to Promote a Travel Website

According to an estimate made by Statista, the revenue generated by online travel booking amounted to $340 billion back in 2010. As a travel agency, you could do your bit to earn a part of such whooping amount by making those holiday-goers to choose and book their holiday through your company. Seems like the best dream you have ever had? Believe us, it is not a dream anymore! Travel SEO could help you fulfill your goals and milestones within a blink of an eye.
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22
Feb

10 Essential Ways to Boost Your Digital Marketing ROI

Posted by Amit Kothiyal

Ways To Improve Digital Marketing ROI

The second month into 2016 and we have yet to let go of the many age-old approaches to digital marketing that bring nothing but higher expenses and low ROI. Mention digital marketing to a CEO and they will most likely begin answering your question with SEO and PPC. The problem with this is that years have gone by since traditional SEO and PPC used to dominate a business’ digital marketing strategy.
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13
Dec

Top 10 WordPress Plugins For E-mail Marketing

Posted by Manmeet Anand

Wordpress Plugins for E-mail Marketing

59% of B2B marketers firmly believe that email is the most effective channel for generating revenue. Furthermore, McKinsey & Company showed that email is almost 40 times more effective in acquiring new customers compared to social media.

Email is the most market competitive method of gaining, building, and retaining customers. Currently, there are over 2.6 billion email users across the globe, however many startups and companies avoid investing in emails, thinking it is meant primarily for big or established players and companies in the marketplace.
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01
Oct

Modern SEO Strategy You Might be Missing Out

Posted by Joy

SEO Strategy

You might have several years of blogging experience but the only obstacle that never lets us perfect the art of SEO is its ever-evolving nature. Sticking true to Darwin’s Theory of Evolution, SEO evolutions and uninterrupted introduction of new algorithms may easily frustrate an SEO practitioner. But the fact is that all the changes are done in favor of not only readers and audiences but for SEO specialists as well.
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16
Jun

Top 5 PPC Reports to Simplify Your PPC Marketing Strategy

Posted by Joy

Top 5 PPC Reports to Simplify Your PPC Marketing Strategy

While online business, creating a big enough ripple in the steady waves of internet users, people is getting aware of the terms online marketing, online advertisement, PPC(Pay-per-click), ROAS(Return on advertisement spending), etc. When a business plan is the base and a website is the structure, a proper marketing policy is the glue to make the business running and earn a good revenue, and advertisement for any business automatically tag along with the entire package. It’s simple. More the exposure of the business, more the traffic gain and greater the possibility of conversion rate, thus a higher profit.
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02
Feb

Companies Expected To Enhance Their Digital Marketing Budget in 2015

Posted by Manoj Tiwari

Companies-Expected-To-Enhance-Their-Digital-Marketing-Budget-By-2015

The recent study conducted on Digital Marketing strategies of the companies by 2015 has revealed that companies are expected to enhance their digital marketing budget in 2015. This might be surprising but true since, marketers have learnt that investment for driving business advantage and revenue growth is important for better customer experience. And not only the companies will make their digital marketing budget healthy, but they will also focus on their overall business growth in the coming 12-18 months.
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13
Jan

Top Digital Marketing Trends That Will Dominate In 2015

Posted by Manoj Tiwari

Digital-Marketing-Trends-That-Are-Set-to-Dominate-2015

With new financial year already upon us, businesses across the globe are busy revamping their current digital strategy for enhanced ROI while some of the world’s biggest brands move forward to reorganise their digital integration plans in 2015.

This blog peeps into the major online marketing predictions based on true facts and figures so that you can prepare for a grand 2015 FY and put all your digital efforts in the right direction. From market research and conversion strategy to integrated organic tactics and full funnel analytics; this piece will help both SMB’s and large scale enterprises to execute winning digital campaigns in 2015.
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