2012 was a year of purging in the field of search engine optimization. More specifically, it was the year when low quality and spammy link building tactics were explicitly condemned.

While most SEOs have already recovered from this much needed chaos, there are still those who are quite at a lost on how to proceed with their link building strategies and which route to take. Of course, different experts have different approach, but if there’s a common denominator across what are deemed as effective link building strategies, it’s the need to add value to a business and help it grow both in terms of bran equity and actual revenue.
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In one of his interviews, social media marketing guru Gary Vernaychuck that Facebook will become Google’s closest rival in the search arena. With the rollout of the Facebook Graph Search, it seems that his prediction is not that far from coming true. Recent events have proven how the different aspects and practices of online marketing are converging and the release of the Facebook Graph Search is by far one of the strongest examples of this.

Facebook Graph Search Defined
Combining information shared by a user’s network of friends plus the all the public information available on Facebook, Graph Search allows people to run search queries on four primary areas: Interests, Photos, Places and People. The “search results” are ranked based on Facebook’s proprietary algorithm EdgeRank which takes into consideration the number of Likes, how recent a post was created and affinity (the level of closeness the searcher has with the one who shared the post or liked a page). This means that if a Facebook Page or Facebook post was shared or liked by your close Facebook friends, chances are high that these will rank high on your Facebook Graph Search’s results page.
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Some of you might wonder: why are we even talking about this? It’s 2013 and search engine optimization has progressed by leaps and bounds, why are we discussing why businesses need SEO? Believe it or not, there are still those who are stuck in the Dark Ages and don’t recognize the value SEO experts can bring into their company. Further, with a number of new online marketing tactics emerging recently, there are a lot of business owners who are thinking that they no longer need SEO.

Here’s the real deal – the value SEO can deliver to your business cannot be disregarded nor can it be undermined despite the newer marketing tactics. This is our best attempt to make the strongest business case on why you need SEO to convince non-SEO believers out there and to reignite the interest of those who took a step back from search engine optimization in favor of other marketing tactics.
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Link building has been and still is one of the non-negotiable tactics in SEO. In this new era of internet marketing, the question is not whether you still need to build links or not. It’s whether you are capable of capitalizing on advanced link building strategies or if you’re still stuck in the antiquated pre-Penguin and pre-Panda link building practices.

If you’re still a bit lost on how you can elevate your strategies when it comes to building links, here are 10 recommendations we put together for you.

1. Only Use Quality Link Building Sites

It was a common practice among marketers before to build links across a multitude of websites. The principle was simple – it’s all about the quantity and not the quality. All that shifted when achieving an organic link profile became necessary to achieve high rankings. Only build links on authoritative sites that are relevant to your niche. Part of answering the question how to get natural links is selecting link building platforms with the highest level of discernment.
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After Panda and Penguin were rolled out, everyone is talking about how content is the new king of search engine optimization and how vital content marketing is.

One of the most popular content management systems that emerged over the past few years is WordPress and many organizations used this open source blogging platform to regularly give their audience fresh content. WordPress customization quickly became in demand and today, marketers are wondering how they can breathe new life to their previous WordPress blog posts.
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2012 will definitely go down in search engine marketing history as one of the most turbulent times in SEO. Carcasses of websites which died because of their outdated SEO tactics clutter cyberspace while new superstars have emerged.

As search engine marketing enters another year and as the SEO industry is set to become a $2 billion industry in 2013, the question in everyone’s mind is how to occupy the coveted and limited top spots in search engines’ results pages. Here the SEO strategies you need to strengthen your online presence in 2013.
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In order to enhance the functionality of the page; Bing has made an official declaration on the redesigning of the search results screen and social sidebar. Alterations, which are made include:

• On the Right: The labeling of social results has now become prominent as “Social Rights”
• On the Left: The search results are now left-justified
• There is integration a + more link that can be expanded to have a look at more results.

These updates were leaked in the test couple of weeks ago.

Fresh content always play an important role in helping websites obtain good ranking in Google. New contents have always been the secret for improving page ranks while the old ones or out of date articles eventually loses their value.

CMS websites and blogs have become a favorite among business owners who are operating online because these help them attain a good position in Google. These two, blogs and CMS, are regularly updated with good contents that’s why their ranks are always above the static sites which hadn’t been brought up to date for a long time.

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