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2012 was a year of purging in the field of search engine optimization. More specifically, it was the year when low quality and spammy link building tactics were explicitly condemned.
While most SEOs have already recovered from this much needed chaos, there are still those who are quite at a lost on how to proceed with their link building strategies and which route to take. Of course, different experts have different approach, but if there’s a common denominator across what are deemed as effective link building strategies, it’s the need to add value to a business and help it grow both in terms of bran equity and actual revenue.