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05
Dec

How Web Design Has Been Transformed By Social Media

Posted by Sandeep Sharma

Web DesignTransformation By Social Media

Social media has radically altered the way consumers are able to interact with content. Hence, after social media, consumers want a comparably similar, intuitive, and interactive experience on the websites they visit.

This has led to a transformation in how “a good web design” is defined and hence how websites are now being designed.

Here are the “top 7” transformations in web design brought about by social media.
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29
Oct

Social Media Marketing Mistakes: 8 Things That Lead to Failure

Posted by Himanshu Pataria

Social Media Marketing Mistakes

The numbers of businesses using social media for marketing purposes is on the rise. As a matter of fact, more than 92 percent of marketing professionals consider social media an important facet of any business’ marketing strategy. But being on social media is one thing, and using it to enhance and grow your business is another.

Unfortunately, many businesses, in a bid to use social media, use it in incorrect ways that damages their reputation instead of building it.
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14
Oct

5 Important Digital Marketing Channels For Your Business Growth

Posted by Manoj Tiwari

Digital Marketing Channels

A few years ago, people used to go to the bookshops for purchasing books. Automotive manufacturers used to sell their cars in showrooms and garments industry had clothing outlets. Today, although the number of shopping centers is increasing in Europe but at the same time, the number of online shoppers is also increasing. According to United Nations, the world population will reach 8 billion by 2025 which means that more shopping resources will be required to meet the needs of rising population.
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08
Oct

5 Social Media Secrets to Boost Your Online Store ROI

Posted by Subhash Chandra

Social Media Secrets to Boost Your Online Store ROI

Ecommerce has completely changed the face of shopping experiences, where window shopping has become a forgotten dream, men and women and even children prefer shopping online or at least search the products online.

According to a US based research study, almost 39% Americans ‘like’ Facebook pages just to research about new products or keep themselves updated about brands. For businesses, this factor can be translated as ‘Brand Awareness’.
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22
Jul

7 Effective Social Media Marketing Tools to Enhance Your Social Presence

Posted by Subhash Chandra

7-Effective-Social-Media-Tools-to-Enhance-Your-Social-Presence

A consistent social media presence is crucial for increasing brand awareness and visibility, establishing and sustaining relations with customers, and building authority and loyal following. This requires regularly engaging with your target audience — with relevant and meaningful content. It also requires remaining abreast of the social landscape and competition.

With the explosive growth and expanding reach of social media, all of this is not possible manually. Here are 7 primary aspects of your social media marketing presence and associated tools for enhancing it.
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08
Apr

6 Ways to Increasing Sales with Pinterest

Posted by Subhash Chandra

How-to-Use-Pinterest-Effectively-For-Increasing-Sales

Pinterest is considered as one of the most booming social networking sites, which can drive more sales than Facebook and other popular social media sites if used effectively. It means that if it is used in the right way, then Pinterest has the ability to develop stronger audience base for promoting products to increase sales. Nearly 70% users on Pinterest claim to use the website for getting inspiration for their purchasing decision.
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01
Apr

Powerful Tips to Get Traffic from YouTube

Posted by Subhash Chandra

Powerful Tips to Get Traffic from YouTube

With more than one billion unique users each month and over six billion hours of video being watched each month, YouTube has become an important channel for the lead development. If you are not hosting your video on YouTube, you are making a big mistake. Hosting your videos on YouTube means that people are more likely to find them; and if their reaction is positive, they are more likely to visit your website for getting more information.
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27
Mar

Facebook Power Editor: A Powerful Tool for Online Marketers

Posted by Subhash Chandra

Facebook-Power-Editor

If you want to run multiple Facebook ads and also want to have greater control over them, then power editor is an ideal tool for you. This tool can provide you with plethora of advance options that are not available in Ads Manager. With the help of power editor, you can edit, create, manage and optimize campaigns, ads, and page posts in bulk, across a large number of different pages and ad accounts. Here are nine reasons why Facebook power manager is better than traditional Ads Manager:
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