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Recommended best practices for website design changes every year, and while, some of these changes may be purely visual, there are several significant changes that affect a website’s full potential. In the past, web design dictated that sites be created with numerous pages. While this is still possible and even recommended for some sites, it is not a defining requirement. There are wonderfully designed websites of just one page, or at the very most, three to five pages. This doesn’t mean these website have little to no content. To the contrary the content sits on these few pages, and can be accessed by scrolling. A process that was a definite ‘no-no’ even a few years ago. Today, for many users, it is easier to swipe at a screen (as in a tablet, or smartphone), or to scroll down, than it is to click on a page link.