Web page speed is the time taken to load the content of a web page. It determines the frequency of users visiting a website. Fast-loading content keeps the user glued to the website.
A report showed that you lose many viewers if your web page takes more than 3 seconds to load content. And if it takes 1 more second to load, by then you would have lost 90% of your viewers.
It eventually leads to people badmouthing your website which further decreases its potential viewers. This also affects the SEO of your website.
Statistics on web page speed
Some other related data
A delay in the loading of content causes significant harm to the website.
In this section, we will be discussing some tips to improve web page speed:
An image is essential to make your point more impactful. It is more necessary for an e-commerce site. But having more images in the content will lead to an increase in page load time.
A high-quality image takes even more time to upload, further lowering the web page speed. So what to do?
Many web pages contain videos. High-quality videos act as a speed blocker to web pages. To improve the speed of a web page compression videos using video compressor tools.
It has been observed that redirects take more time to load content. Redirects require additional permission from HTML which takes extra time. So, try to direct your viewers straight to your website.
A web page consists of files, images, etc. And to load a page, a file, or an image on a server, HTTP permission is mandatory. So more the number of files and images, more are the requests required to be taken. It further increases the time required to load content on a web page. Load only what is needed. You can remove unnecessary characters like spaces, commas, etc. This will help to improve your web page speed.
To improve web page speed, server response time needs to be improved. Look for problems that are delaying server response. Have a look at memory or slow routing, etc. Lack of memory drastically decreases the speed of the server. Fix these issues to improve server response time.
Look for plugins or websites to serve cached pages. Cached pages improve the speed of loading web page content. You can use plugins like W3 Total cache if you are a WordPress user. This page caching plugin helps to load pages quickly.
Hence, optimizing page cache helps to boost speed. Make sure your browser is utilizing local memory.
CDN stands for Content Delivery Network. You can use CDN to increase web page loading time. Example: Amazon Cloud front.
Here we have discussed a few ways which will help you to improve web page speed. To maintain loyal customers, a good number of viewers, as well as a good rank on search engines, it is important to improve your web page speed.
According to data, a user likes content to load within 3 seconds. If it takes more time, then the probability of bouncing increases significantly. It causes more harm to an e-commerce site.
E-commerce sites have to load more images and files to tell visitors about their products in detail. So, the chances of delay in web page speed are quite high. Most importantly, it causes the customer to lose interest to visit the site.
Hence, it reduces the probability of the shopper returning to that site. So, make sure you effectively manage that and use good techniques to improve web page speed.