Importance of Fresh Content in Google Search Ranking
26 November 2012

Importance of Fresh Content in Google Search Ranking

Fresh content always play an important role in helping websites obtain good ranking in Google. New contents have always been the secret for improving page ranks while the old ones or out of date articles eventually loses their value.

CMS websites and blogs have become a favorite among business owners who are operating online because these help them attain a good position in Google. These two, blogs and CMS, are regularly updated with good contents that’s why their ranks are always above the static sites which hadn’t been brought up to date for a long time.

Then again, this doesn’t mean that sites that are constantly updated will automatically secure a top spot in the ranking. Work and effort are still needed to be one of the higher ranking sites.

For updating your site with fresh articles, keep in mind that your posts must not be just about anything, but they must be something relevant and should be helpful to your audience niche. If you will try to share contents that are totally not related to your website, you are likely to face the consequence of losing good points in Google.

So, why does Google like fresh contents?

Firstly, for Google, sites with fresh contents are “alive” while those that are static are “dead.” And they usually ignore and push “dead” sites to the bottom of the rankings.

Secondly, Google greatly support the online users’ need for fresh and most relevant information. Thus, they do their best to give only the top spots to the updated sites and give poor marks to old ones. In the world of internet, to be left behind is to perish so update with fresh content any way it can.

How to keep fresh contents flowing to your website

1. Get help from your readers

You can ask your readers for a little help. Encourage them to be a guest author on your site. If there are no volunteers, you can offer something in return like letting them post a link to their own site.

2. Get ideas from past article posts

If you have written an article that really got a very good response, you can use it as an inspiration for creating a new one. You can also make a part 2 of that article since many people like the topic so much.

3. Hire article writers

This is the last resort, if you can’t create a good content, then you may have to hire a writer. You can also purchase articles from fine authors and use them in your own site.

There are numerous strategies for your website to attain higher Google search ranking but the easiest and fastest way is to post new contents often. Keep your site fresh at all times, being up to date is not just good for your audience but for SEO purposes too.

By Amit Kothiyal

Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently, he is working in a stellar digital marketing company TIS India Business Consultants Pvt. Ltd. He has helped numerous brands establish their online niche with his out-of-the-box internet marketing strategies and lead generation capabilities. He is proactive on LinkedIn and Twitter to share his experiences with similar kind of professionals across the globe.

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