02 August 2012

Importance of Inbound Marketing for Small Business

Importance of Inbound Marketing for Small Business
By Amit Kothiyal


Inbound marketing plays an important role in web based business. It is inbound marketing strategies only which help you to attract visitors toward your website, and turn them into sales. There are three basic strategies of inbound marketing and they are; get found, convert, and analyze. And, this article concentrates on these three strategies of inbound marketing to tell you, ‘how important inbound marketing is for small business?’ Let us start with the Get Found.

Get Found

This strategy helps you attract genuine web visitors, as they are the only one who acts like the strong foundation and without them you are nothing on internet platform. Visitors make a website successful, and if you don’t have them then you’ll not get anything, in general, you can build your business online without web visitors.

In this strategy, content plays the crucial role and the foremost step to start with is Blogging. In various researches it has been found that companies that are into blogging generates 55% more leads than who do not. The blog gives you a platform to publish genuine and authentic content on a regular basis, which eventually attract the web users.

The second step in this strategy is SEO (search engine optimization), as it is a general phenomenon to ‘search before you buy,’ and when it comes to purchase anything be it services or any product online, people often search about them on search engines such as Google. SEO helps a website to get listed on search engines by using proper keywords and key phrases which are based on your business, and then optimizing the web pages by using them along with some quality content and building backlinks for the website.

The last but not the least step in this strategy is Social Media, as in today’s time people go online to interact with their family and friends by asking or answering questions, sharing content they like, and debating on varied topics. And, as a marketer you must take your content as something which can attract readers and become the point of discussion. The more people will discuss about it, the more you’ll gain from it.


In this strategy, the main aim should be the conversion of the web visitors gained via Blogging, SEO and Social Media into the paying customers. This strategy generally involves three basic steps where you must concentrate on, and they are; calls to action, landing pages and email marketing.

  1. Calls to action: Calls to action are generally links or buttons that encourages the visitor to take certain action.
  2. Landing pages: Send your website visitors on pages where you have mentioned about your offers and rewards by linking them with call to action links or buttons.
  3. Email Marketing: There are times when people engage with your content, products and services but don’t have any interest in becoming a paid consumer that is where email marketing is effective. Send regular email newsletter to your readers or consumers as it will help you to build trust and nurture a long term relationship, which might make them think about buying your products and services.


It is the most critical part of inbound marketing strategy. Once visitors start coming on your website via Blogging, SEO and Social, you need to analyze their overall behavior like engagement with your web page content, overall time spent on the website, leads and conversion rate.

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