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20 December 2012

Digital Marketing Strategies You Should Follow in 2020

Digital Marketing Strategies You Should Follow in 2020
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By Amit Kothiyal

 

Digital Marketing

2020 is going to witness substantial reforms in the digital marketing space. With the advancement in digital technology and changing practices of consumers, traditional digital marketing techniques will no longer be able to help you to stay ahead of the competition.

Globally, businesses have laid heavy stress on digital marketing campaigns to promote their products and services. You should, therefore, re-orient your digital marketing strategy along the up-to-date lines.

Voice and vernacular searches are expected to dominate the digital marketing space in 2020. You can succeed in digitally marketing your products and services in 2020 only if your strategy has the components for providing end-to-end customer experience, personalized content to consumers and investing in Augmented Reality and Virtual Reality.

Digital Marketing Strategies

Enough with the Antiquated Optimization Tactics

This strategy may appear as stating the obvious. However, the need to move forward from the popular SEO tactics a couple of years ago cannot be overemphasized. Surprisingly, many online marketers are still keywords-obsessed. While keywords are important, they are not the be-all and end-all of SEO.

Keywords stuffing and over-optimized title tags and meta descriptions still plague a number of sites. You should focus more on creating powerful and compelling content rather than overloading them with keywords.

Don’t Build Links, Earn Them

Link building has been the quintessential tactic in search engine optimization. In fact, it is safe to say that every SEO effort is geared towards building links.

This insatiable hunger for inbound links pushed online marketers to resort to what is now called “black hat” tactics. 2012 was the year when search engines, particularly Google, condemned link spamming and went on a hunt to penalize sites with low-quality inbound links.

A change of mindset is necessary – from link building to link earning. You earn a link by developing good content and reinforcing your authority. Again, high quality, unique and useful content is the backbone of this strategy. Your end goal should be for other credible and authoritative sites to link to you. That’s how Google gauges how good you are.

Eliminate All Second Thoughts on Using Social Media

The role of social media in a site’s SERP performance has been debated for a long time. However, with the sheer number of social media users and the many success stories associated with building strong online social communities, social media is now a must-have in any SEO strategy.

More than traffic or ranking, marketing in social networks is about engaging your audience meaningfully. It’s about building brand equity and forging trust between your business and the relevant stakeholders and influencers.

When developing a social media strategy, don’t just focus on Facebook, Twitter, and Google+. Remember, YouTube is the second biggest search engine in the world and also doubles as a video-sharing social community.

Further, photo-driven social networks such as Instagram and Pinterest are gaining momentum. Recently, Instagram has overtaken Twitter in terms of daily mobile traffic. It’s an opportunity for you to become creative and innovative with your social media strategy.

Weave Everything Together and Focus on Results

Often times, marketers mistake the definition of enterprise SEO as something that is dependent on a business’ size or the scale of its web properties.

The new paradigm is that enterprise SEO is all about integration. Marketers need to shatter all their previous notions of how to do search engine optimization and redefine it in a more holistic and all-inclusive strategy.

This includes social media, relationship management, search and the site itself. It also involves streamlining processes and systems when identifying metrics, conducting analysis, monitoring, and forecasting.

Be results-driven. Focus on ROI. Doing SEO for SEO’s sake is a thing of the past. Reconfigure your strategies in such a way that the tangible results and measurable metrics are of utmost priority.

 

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