It goes without saying that Magento is the world’s largest eCommerce solution entrusted by online retailers and entrepreneurs across the globe, leaving behind all the giant platforms out there in the market. According to the latest trends, it has been figured out that the Top 1 Million online shopping websites are running on Magento Commerce.
Thus it is no wonder that clients are also looking to hire experienced Magento developers who can build up a complete mobile and SEO-optimized e-shop from the ground up with all the “promotional tools”, “shipping and pricing options”, “upsells” and “cross-sell” features configured rightly to pile up Gold coins this fiscal year.
To increase organic traffic, you need to make sure your Magento store has the right on-page and off-page factors that search engines look for when ranking websites.
If you’re struggling to increase your organic traffic, we’ve got the tips you need to get started. Magento eCommerce stores use SEO to rank higher in search engines like Google, which translates into more qualified leads, sales, and overall revenue.
Follow these Magento SEO tips to increase organic traffic and take your store from good to great!
Table of Contents
Upgrading to a new version of Magento can have a positive impact on your organic traffic. This is because Google and other search engines factor in things like your site’s loading speed, which can slow down when you run an older version of a platform like Magento. A system that’s updated regularly and operating at optimal speeds helps to boost its ranking in search results. And while it may take some time before you see results, they are well worth it.
Search-friendly URLs include your keywords, making them easier for search engines to index. If you use a CMS, make sure that all URLs are SEO-friendly by default; otherwise, you can add parameters to individual pages or set up 301 redirects for non-SEO-friendly pages.
You should also avoid using generic terms like click here in place of actual keywords as it will result in broken links once you update your page content. Remember that any time a search engine visits your site and doesn’t find what it is looking for, it considers it to be a broken link, which could have a negative impact on your site’s overall rankings.
The first thing people see when they look at your site is your product descriptions and images. Make sure you are using clear, concise descriptions that connect with consumers and using popular search terms so they can find your products easily.
Use high-quality images of your products; make sure it’s a real picture of what customers will be receiving. Use compelling titles to get their attention and create a sense of urgency.
When you optimize these things, you help increase organic traffic to your website through search engines. If no one can find you in search results, how do you expect to increase traffic? The main goal here is simple: Help searchers find what they’re looking for on Google in order to increase exposure and ultimately convert those visitors into customers.
Duplicate and repeated content are a Big No-no in eCommerce SEO. It’s extremely important to make sure that you don’t have duplicate content on your website. If Google finds that you are creating multiple versions of your web pages, it will interpret that as spammy and penalize you in search results. To avoid problems like these, learn how to use canonical tags properly. Magento offers an exclusive module to help you avoid publishing duplicate content on the web. Just Install the free module- Canonical URLs for Magento and quickly navigate to
System >> Configuration >> Catalog >> Search Engine Optimization
By adding a rel=canonical tag to any page that is duplicated, Google will be able to tell which one is original and which ones are duplicates. Also, if you have a Flash-based site and are concerned about duplicate content, there are specific tags for Flash as well.
The key to exponentially increasing your online sales lies in maximizing the probability that people will find you on major search engines. Hence, undoubtedly, the visibility of your website is directly proportional to the no. of potential visitors you will attract. The higher the search engine rankings, the larger will be the number of visitors, and the bigger will be the conversions. So Let’s have a quick look at some of the tactics which will help accomplish this task.
Optimize all the Page Titles and Meta Descriptions
Optimization of Titles and Meta Descriptions is an important aspect of eCommerce SEO so as to help search engines identify the Page content and understand what the page is all about.
You can think of Meta descriptions as one of your first lines to generate clicks. How do people read on a search result page? Well, they scan down quickly looking for important words that speak to them such as their own search phrase (like increase Magento organic traffic).
If it isn’t included in your Meta description then you’re missing out on what could be clickable traffic – especially if it is a long title. The same goes for your title tag, without them you could be losing lots of traffic. To do this, just log in to the CMS/Admin Panel of your website and start editing page titles and meta descriptions of all your
Content level pages as
Magento >> CMS >> Manage Pages >> Choose which page to edit >> General Information >> Page Title
Now you can edit the title of the desired page but wait, don’t forget to limit your titles to at most 60 characters so that they are not snapped in the search engine result pages (SERP). Next, you need to edit the Page description as well by hitting the meta description option present on the page information sub-menu. Again, limit your meta descriptions also up to a maximum of 160 characters.
For Category Pages as-
Magento >> Catalogue >> Manage Categories >> Choose categories.
Now you need to choose a unique page title and description for the chosen category.
For Product Pages
It is impractical to manually update the titles and descriptions for thousands of product pages if you have a Big online shop. So all you need to do here is automate both of these tasks by defining a custom rule like this -:
“%PRODUCT%, %SUB_CATEGORY%, %CATEGORY%, KEYWORD % COMPANY_NAME%”
Alternatively, you can purchase an external SEO extension to accomplish this task.
AMP is basically the way of accelerating your mobile web page and making it load lightning fast. Some content providers even report 50% increases in traffic after implementing AMP. While there are a few different things you can do to increase your organic search traffic on mobile devices, implementing an Accelerated Mobile Page (AMP) is likely going to bring you much better results than other quick fixes.
The Robots Exclusion Standard (Robots Exclusion Protocol), often referred to as robots.txt, is a protocol standard used by websites to communicate with web crawlers and other web robots.
The file can be placed in any web root directory, and it uses simple directives to instruct robots about which areas of the site they can access, and which are off-limits to them. If you aren’t receiving organic traffic from search engines, then you need to modify your robots.txt file so that it is easily crawled by search engine bots and spidered properly.
If a product on your website is out of stock and no longer available, it may not be wise to remove it entirely from your site. In fact, keeping products live can actually help increase traffic. This tip is all about relevance — bringing visitors to your website who are looking for something you don’t have.
So if you do not have ‘Xbox One’ in stock but there are lots of people searching for that specific item on Google, keep it live on your site so that when they click through to your page they see (and hopefully click) an ad that says not available and takes them straight to Amazon where they can buy one! From here you will earn an affiliate commission from Amazon without even having to sell anything yourself!
The canonical URL for each page is crucial for maintaining your site’s integrity and consistency. You should always try to use a canonical URL, as it will help boost your PageRank and increase your organic traffic. In fact, most Magento stores have incorrect or inconsistent canonical URLs. Inconsistent URLs can mean a loss of crawl budget and lack of authority in Google’s eyes, both bad things when it comes to increasing your organic traffic. Luckily, correcting them isn’t hard once you know how. So let’s get started…
You don’t have to be an experienced developer to know that a poorly structured codebase is bad for business. You also don’t have to be an experienced developer to know what bad code looks like.
It can be easy for issues like duplicate code and poor comments (among others) to slip through when working on a product as complex as an eCommerce platform, so you need a way of identifying and removing them quickly. This will ensure your team writes lean code that is optimized for search engines, rather than one that simply gets things done at any cost. Reputed Magento development companies can help you in optimizing the codes for search engines.
This is indeed the most critical thing when you are optimizing an eCommerce site and are looking to go 10 steps ahead of your competitors. You must ensure to replace your keywords with logically relevant phrases that exactly match what people enter in their search queries. Not just this, you need to optimize your image titles with meaningful names and image alt text descriptions with relevant text.
For example – using “Buy Tomato Online” is more relevant than Using “Tomato” as the keyword.
Another important thing that is overlooked by most people is to use relevant “titles” and meaningful “alt tag descriptions” for all your category and product images. For instance – you must define the names of images as “women-kurta-black.jpg” instead of “cloth_photo_5.jpg”
With Magento, you can boost your Click through rates (CTR) almost instantly using this Free Extension –MSemantic that enables rich item previews and star ratings to be displayed on big search engines like Google and Yahoo by adding data mark-ups to the webpages of your eCommerce shop. A screenshot shared below depicts how it looks in the Search Engine Results Pages (SERP).
To facilitate faster indexation by search engines, you need to let them know where your content is, and this is made possible through “XML Sitemaps”. Magento offers its own Google XML sitemap generator that not only creates a customized sitemap but lets you submit it to Google. Just Navigate to Catalog >> Google Sitemap >> Add Sitemap, choose a filename, path, and store view and proceed by clicking the “Save and Generate” Option.
Lastly, insert the following code in your robots.txt file so that it can point the search engines to your sitemap.xml file:
The most important thing to do here is to change the default setting of the functionality “Add Store Code to URLs” to “No”. Next, you need to change the automatically generated URL into a “search engine friendly” URL and this is done by a tool called URL Rewrite Manager, which shortens your original URL into the one that contains targeted keywords. For Example- An automatic URL like this http://www.yourecommercesite.com/catalog/product/view/Id/3903/category/45 gets converted into a Search Engine optimized URL as – http://www.yourecommercesite.com/women/categories/ethnic-wear.html
To automatically redirect all your traffic to the same base URL, you need to set the “Auto-redirect to Base URL” option to “Yes”. Also, remember to change the “Use Web Server Rewrites” option to “Yes” so as to remove “index.php” from all your URLs so as to convert them into search engine-friendly URLs.
Let the Robots crawl over all your web content by customizing the “Default Robot Setting” to “Index, Follow”. Without this, the search engines will not index your website and hence it won’t show up in any of the Search Engine Result Pages (SERP). Also, we recommend everyone to install a free SEO extension “Yoast Meta robots” that lets you set customized robot tags for CMS pages, Product pages and also allows you to prevent indexing of all your login and register pages & non-content pages through “noindex, follow” options. Plus, there are a host of other important features this module comes bundled with!! So, don’t miss this one!!
There are two tools that are used to monitor a Magento E-commerce Site – The first one “Google Webmaster Tool” verifies your site and inserts a Google Webmaster verification code as shown below-
Go to System >> Configuration >> Design >> HTML Head
The second one “Google Analytics Tool” tracks all your traffic and generates customized analytic reports. All you need to do is, set up a Google Analytics account and get the unique “UA code” from there. Now login to your Magento CMS Panel and navigate to
System >> Configuration >> Google API >> Google Analytics
Next, you will be prompted to enter the unique UA number for your site. And that’s all, now you will be able to check your site’s SEO performance on a daily basis.
To have some cutting-edge features, thorough reports, and advanced statistics, you can install a ‘Google Webmasters Plus Extension’ that is available on the Magneto eCommerce site absolutely free of cost. This extension lets you your multiple sites into a single web analytics account and tracks all the purchases/conversions made through Google AdWords. Not just this, it allows you to filter your reports by customers and track each and every step of the checkout process by creating a comprehensive sales funnel.
Growing an online business and selling 24X7 on the web is not a piece of cake that you can have so easily. You need to proceed with a foolproof plan to enjoy the privilege of landing successfully in this competitive market with a virtual shop.
It’s been noted that if your goal is to increase organic traffic for your eCommerce store, it’s important to write keyword-rich content on your page. The keywords you use should be related to the products/services you are trying to sell. It’s also important that you include links throughout your page and incorporate social media elements into your site as well. This will help others find your page easier through Google search engine optimization.