The other day when I was sitting in a meeting with Digital Marketers and young entrepreneurs, there was a lot of discussion about how Brands and newer firms should proceed to make their websites Click-worthy. Most of the folks admitted that despite going through the myriad of books and tutorials; knowing the regular ABCs of SEO, and implementing the best optimization tactics; they are just not able to gain hefty traffic and magnetize enough visitors. Plus, the gap between clicks and conversions is widening day by day.
As a business owner, I can understand the kind of trauma clients go through while taking a decision to spend hundreds of dollars on search engine optimization experts or digital marketing agencies. So, just after the meeting got over, I decided to shell out a couple of hours to write about how one should optimize their websites to make them click-worthy. In this article, I am going to take you through the top 3 secrets to make your website click-worthy. The article is long, so go grab a cup of coffee for yourself !!
First of all, I would like to briefly elaborate on what I mean when I say Click Worthy. Click worthy simply means making your website good enough that whenever it competes with other websites on search engines, people should opt for you and not others. By good, I mean to optimize it from every lens so that your customers get indulged and engaged to an extent that prompts them to take actions as desired by you. Remember clicks are not the only thing which is important, it is the action that the clicker takes which is important.
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I just hate those Digital Marketers who don’t deserve to be called marketers in the real sense. Even for a birthday event, we plan a week before inviting our friends. Do you really think yourself lucky enough that without proceeding with a foolproof plan, you will be able to invite quality traffic, and even if you did that, would those clicks get converted to conversions?? Hell yea!! You can’t just think in your wildest dreams of putting your or your client’s credibility at stake in this competitive market. Don’t rush blindly to meet deadlines as soon as you get a new idea or project!! Analyzing the purpose of your website is the first step to a makes it click-worthy. Until and unless you do that, you won’t be able to justify your online presence to your visitors.
Make a list of the short time and long time goals you or your clients are looking to accomplish from the targeted audience and proceed only after carving out a unique plan that stands tall despite all odds.
The part of your plan should also focus on the wise design of your website. Below I have jotted down some quick tips to keep in mind while designing your website.
I have seen people who completely ignore best practices involved while writing meta titles and descriptions thinking it off as another outdated SEO strategy but trust me, those who really know what exactly these things mean, won’t dare to commit this blunder crime with their websites. Let me explain meta titles, descriptions, their importance, and best practices through examples.
When you search for anything on Google, you see a list of search engine results that have a heading called Title as shown above (in orange), and some kind of description written just below it (in blue), that describes what your business is about. And this is where people make a decision as to click your site or scroll further to click somebody else whose title and description match what exactly they have in their minds.
Now compare the above result with the one shared below. Read the title and meta description and I am pretty sure you won’t be able to get what this company is about. This is where a Good Meta Description comes into the picture. Write a short and crisp title(max 65 characters) and a meaningful meta description(max 160 characters) that describes precisely everything you do. This is the first critical step in making your site Click worthy of search engines. The reason why I suggested limited characters here is, that everything beyond this no. of characters will be trimmed by search engines so there is no use in making big titles and descriptions. They can even have an adverse effect if you include a big title and the most important keyword will be trimmed by Google.
Now let’s talk about Keyword Relevancy. When you cite keywords for your website, don’t just focus on common keywords. Instead, do research first, imagine yourself in place of your audience, and then type what comes first to your mind in the search bar.
Let’s say you have an eCommerce website that sells groceries and a consumer who lives in Saket, Delhi visits Google with the intent of buying tomatoes. What do you think he is gonna enter in his search query? “Tomato”??, “Buy Tomato”??
Well, if these keywords are all that is clicking to your mind right now. Go wash your face, you might be sleeping!! Obviously, tomato is the kind of thing he would probably want in a couple of hours so most of the users will type “Buy Tomato Online in Delhi NCR”, or to be more specific “Buy Tomato Online in Saket”. Don’t these phrases seem more relevant to you??
Yes, there is nobody on earth who can make an SEO plan which will be 100% successful. You have to take a step further and outreach yourself to more and more people till your Brand becomes as famous as Coca-Cola or Nike. The only key to building relationships with more and more people is to create high-quality content, share it on the biggest social media platforms and shoot Good Mailers. But wait !! Again you have to strategize before diving in because your Brand’s credibility is at stake when you genuinely personalize with your customers and if you turn victorious in outreaching out with confidence, you are likely to win half a battle, seriously !! Go through the tips below to blow the horn of your online presence.
I am quite confident if you keep all these secrets to the core of your heart while working, you will be on the verge of boosting your Click-Through-Rates. Do let me know in the comments, your experience, your tips, and your takeaways, and spread your love by hitting the share buttons!!