As search engines evolve and SEO and content marketing come closer to one another, it is becoming imperative that SEO specialists and marketers arm themselves with a set of powerful tools.
However, as new tools emerge and go, new and experienced SEOs alike are searching for definitive, must-have tools that have proven themselves over the years — and which can simplify various on-page SEO tasks.
Below are the top 8 must-have SEO tools that offer powerful analytics, reporting, and tracking and measuring tools that collect, reveal, and allow you to work with the right and the most relevant data.
DeepCrawl is one of the most powerful tools for performing on-page Panda audits. The tool allows you to easily diagnose everything from technical on-page issues ranging from pages that take too long to long, duplicate pages, and long meta titles, etc.
Arguably, DeepCrawler combines various functions of popular SEO tools such as URL Profiler, Copyscape, Screaming Frog, and working with formulas on Excel. As a result, through regular crawling, various on-page issues can be identified well-before they become an issue. With every crawl, DeepCrawl diagnoses pages, giving you detailed information ranging from page tags, external and internal links, and title tags.
Majestic is one of the largest indexing databases for links. The most powerful aspect of Majestic tools are its metrics for trust flow and citation. Given the rise of semantic indexing by Google, tropical flow has become crucial for understanding a website’s semantic context and analyzing its topical data.
Majestic is a great resource for marketers when you want to work on link-building and outreach campaigns. Marketers can easily identify the top ranking websites and gain data on their ranking for trust and citation flow and hence work on building a similar profile for their target website.
Additionally, Majestic offers downloadable data for backlinks during link audits, auditing the authority (trust, citation, and topical trust flow) for referring domains, and identifying new and lost links.
Link auditing is crucial for ensuring that the target website is connected (and associated) with the right websites on the internet. This is where backlinks research comes into play. This is where Ahrefs offers actionable data on all of the following:
This data, among others is useful when creating your link-building strategy. The Ahrefs tool allows you to easily rank top sites and map out the number of links each domain according to their rank range. Additionally, Ahrefs allows you to check density of lost and broken links, and anchor texts allowing you to easily export data for performing your Penguin audit, among others.
Your SEO efforts begin with a thorough audit of the target website. Gaining a clear understanding of where the website currently is crucial for building and implementing your SEO strategy. The first thing any SEO audit requires is to understand the health of the website: this includes knowing the current keywords it is ranking for and the inbound links and DA it has been penalized for.
This is where SEMrush comes into play.
Its powerful competitive analytics tools with search ranking algorithms that allows you to easily check and assess the impact penalties have had on a website and leverage data from the site’s competition to develop better SEO strategies.
BuzzSumo rose to fame primarily as a social media analytics tool. Those were the days when SEO and content marketing were still considered as two different aspects of online brand presence management. As a result, most marketers fail to see its potential in their SEO marketing arsenal when content marketing and SEO are fast becoming co-dependent on one another.
Creating and publishing content that is valuable, relevant to your business, and currently needed by your target audience is crucial for achieving SEO targets. This is where BuzzSumo offers powerful tools for finding content ideas — whether it’s for your blog, social media posts, and visual content.
Simply by uploading your keywords cluster to BuzzSumo, you can easily brainstorm ideas for titles, ideas for visual content, and finding popular and trending ideas on different platforms. Additionally, you can find out the social share history of the most popular inbound links, allowing you to find out the popular sites you can reach out to and build relations.
Broken and missed links are one of most common leaks in a website’s content marketing funnel, and they should be identified in the initial stages of the SEO audit. Check My Links is a great tool for auditing the current links on your website.
However, it is available as a Chrome extension only. Once installed, you can check any open webpage for total links (green) and broken links, simplifying the process by letting you work on the links that are no longer active.
When auditing a website, it’s important to check and assess and categorize their efforts for both organic and PPC. Understanding their website ranking — and the ROI their organic and paid efforts are generating — gives insights into their strategy.
SpyFu offers powerful keyword research and reporting tools. For instance, their ad history report offers invaluable data for how their past ads worked, allowing marketers to craft better ads. Additionally, their overview reports clearly indicate the PPC keywords, their daily budget and cost, and CPC. Marketers can easily see which keywords their website is ranking for organically, the traffic it is generating, and links it has received from other websites, and much more.
Raven tools are a powerful set of online marketing and reporting tools that allow marketers to easily track, measure, test, and analyze different user data sets to find which one is working for you. The tool can generate multiple reports by mining and analyzing your collected user data (integrating Google Analytics and Google Search Console, among others). This data can be leveraged to create various content building campaigns within minutes.
Additionally, Raven Tools’ SEO website auditor performs in-depth, on-page scrutiny for the target website’s code. As a result, you can gain specific details about which pages require more attention — it will also show technical reasons ranging from broken links, no-follow, duplicate errors, and missing codes for Google Analytics. Additionally, you can easily set specific crawling times, and with the help of Auditor summary, you can easily gain an overview of the SEO health of the website.