Introduction of the Project
Build4lankans is a Sri Lanka online matrimonial site, which offers services to search brides and grooms for Sri Lankan, Tamil, Sinhala, Indian, Buddhist and other religions of Sri Lanka. Register here and upload your profiles and exploring your incredible personal.

The Challenge
Build4lankans.com was a newly developed matrimonial and online community site with no promotion work done on it. The challenge before TIS India SEO Team was to promote a newly developed website for almost 28 competitive keywords for a very difficult and one of the most competitive category i.e. "Matrimonial". Highly contending keywords have been offered by the client like Sri Lanka Matrimonial, Sri Lankan Marriage, Sinhala Matrimonial etc, along with the requirement to get top ranking in all major global search engines - Google, Yahoo and MSN.

SEO Strategy:
A team of SEO experts has been assigned for the complete analysis of the website both from the crawlers as well as visitors point of view. Then the team undergone keyword research and analysis to determine the targeted keywords relevant to the site, executed keyword management and content management to determine the targeted keywords relevant to the site. The SEO experts then formulated a unique SEO strategy to derive additional traffic to the site.

Creative Ideas Implemented Live
 The strategy is then implemented by the SEO professionals step by step in order to simultaneously examining the search engine preferences while implementing the SEO process. Changes were done on the site to make it SEO friendly and then done manual search engine & directory submission, link campaign, article posting, blog creation, RSS feed submission, social media optimization, forum advertising and other useful SEO ethics to derive additional traffic to the site and for achieving the target results on the search engines.

Outcome:
Today it is the most sought site on all its major keywords and every sub category of the site is equally popular as the index page. The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on all major search engines for all its Prominent Keywords that can be visible in the Comparison Search Engine Ranking Chart above.Today, Build4lankans.com is: