Introduction of the Project
Coheso, Inc., based in Pleasanton, California, USA is a privately-held manufacturer of Personal Health Management Tools. Coheso, Inc. creates innovative health management tools to help individuals in their quest for a healthy lifestyle. We make handheld devices for diabetes management and weight loss.

The Challenge
Coheso.com was a newly developed health products site for weight loss and diabetes management with no promotion work done on it. The challenge before TIS India SEO Team was to promote the newly developed site which had no existence in search engine results for almost 20 competitive keywords for a very difficult and one of the most competitive category i.e. Health. Highly contending keywords have been offered by the client like online Electronic Food Diary, diabetes carb counter, electronic calorie counter, etc, along with the requirement to get top ranking in all major global search engines - Google, Yahoo and MSN.

SEO Strategy:
A team of SEO experts has been assigned for the complete analysis of the website both from the crawlers as well as visitors point of view. Then the team undergone keyword research and analysis to determine the targeted keywords relevant to the site, executed keyword management and content management to determine the targeted keywords relevant to the site. The SEO experts then formulated a unique SEO strategy to derive additional traffic to the site.

Creative Ideas Implemented Live
 The strategy is then implemented by the SEO professionals step by step in order to examining the search engine preferences while implementing the SEO process. Changes were done on the site to make it SEO friendly and then done manual search engine & directory submission, link campaign, article posting, blog creation, RSS feed submission, social media optimization, forum advertising and other useful SEO ethics to derive additional traffic to the site and for achieving the target results on the search engines.

Outcome:
Today it is the most sought site on major health keywords and every sub category of the site is equally popular as the index page. The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on all major search engines for all its Prominent Keywords that can be visible in the Comparison Search Engine Ranking Chart above.