Introduction of the Project
Dat.co.uk offers courses for plc training, simatic, vipa , allen bradley, toshiba, mitsubishi, scheider, ge fanuc and also provides training for scada/ hmi courses, drives and hardware training for industrial automation field.
The Challenge
Dat.co.uk was an UK based newly developed computer and PLC training & programming courses site with no promotion work done on it. The challenge before TIS India SEO Team was to promote a newly developed website for almost 25 competitive keywords for a very difficult and one of the most competitive category i.e. "Business Education & Training". Highly contending keywords have been offered by the client like plc training courses, scada training, siemens wincc hmi training, alspa trainging , etc, along with the requirement to get top ranking in all major global search engines - Google UK, Yahoo UK and MSN UK.
Unique Plan of Action:
SEO experts at TIS India formulated a unique SEO process to derive targeted web traffic to the site. Complete analysis of the website has been done from the search engine crawlers as well as visitors point of view. Competitors analysis, keyword research and analysis has been done to find targeted relevant keywords for the site and then incorporating meta tag formulation and content management on all the important pages accordingly.
Implementation of the Plan
The SEO process has been implemented for both off-page and on-page optimization of the site. SEO team then did manual search engine and directory submission, link campaign, article posting, blog creation, press release creation, RSS feed submission, social media optimization, forum advertising and other useful SEO ethics to derive additional traffic to the site and for achieving the target results on all the major search engines.
Outcome:
The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on all major search engines for all its Prominent Keywords that can be visible in the Comparison Search Engine Ranking Chart above.
