Introduction of the Project
Forum Home Appliances is Vancouver, Richmond (Canada) based online shopping portal offers home appliances products, kitchen appliances, heating appliances, bathroom appliances, batteries, communication accessories of several popular brands like Sakura, Panasonic, Toyotomi, DeLonghi, Breville, Cuisinart, Waring Pro, Zojirushi, Tiger, Hamilton Beach, Proctor Silex, Conair, Dirt Devil and many more.

The Challenge
Forumappliances.com was a Canada based newly developed os-Commerce based shopping portal with no promotion work done on it. The challenge before TIS India SEO Team was to promote a newly developed commercial website for almost 40 competitive keywords for a very difficult and one of the most competitive categories i.e. “home appliances”. Highly contending keywords have been offered by the client like sakura range hood, delonghi parts, vancouver small appliances, turbo broiler and etc along with the requirement to get top ranking in all major Canada’s search engines - Google.ca, Ca.Yahoo.com and Sympatico.msn.ca.

Unique Plan of Action:
A team of SEO experts has been assigned for the complete analysis of the website both from the crawlers as well as visitors point of view. Then the team undergone keyword research and analysis to determine the targeted keywords relevant to the site, executed keyword management and content management to determine the targeted keywords relevant to the site. The SEO experts then formulated a unique SEO strategy to derive additional traffic to the site.

Implementation of the SEO plan
 The strategy is then implemented by the SEO professionals step by step in order to examining the search engine preferences while implementing the SEO process. Changes were done on the site to make it SEO friendly and then done manual search engine & directory submission, link campaign, article posting, blog creation, RSS feed submission, social media optimization, forum advertising and other useful SEO ethics to derive additional traffic to the site and for achieving the target results on the search engines.

Outcome:
The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on all major search engines for all its Prominent Keywords that can be visible in the Comparison Search Engine Ranking Chart above.