Introduction of the Project
InstaStamp is a rubber stamping machine used for making rubber stamp, scrap booking stamps, craft clipart, polymer stamp, craft stamps, card making and other rubber stamping by using the latest polymer technology in Australia and New Zealand.
The Challenge
Instastamp was an Australia based newly developed rubber stamping site with no promotion work done on it. The challenge before TIS India SEO Team was to promote a newly developed website for almost 25 competitive keywords for a very difficult and one of the most competitive category i.e. Stamping. Highly contending keywords have been offered by the client like rubber stamping, making rubber stamps, scrapbooking, etc, along with the requirement to get top ranking in all major global search engines - Google.com.au, Au.Yahoo.com and NINEMSN.
Unique Plan of Action:
A team of experienced SEO professionals at TIS India analyzed makingstamps.com.au requirements for carrying out the challenging task of promoting the website. The SEO experts started with formulating a promotional strategy compatible with all major search engines. An analysis of the competitor websites, search engine friendly designing, keyword management and meta tag formulation has been done followed by implementation of the strategies in both off-page and on-page optimization.
Creative Ideas Implemented Live
We did manual search engine & directory submission, link campaign, article posing, blog creation, RSS feed submission, social media optimization, forum advertising and other useful SEO ethics to derive additional traffic to the site and for achieving the target results on the search engines.
Outcome:
Today it is the most sought site on major stamp making keywords and every sub category of the site is also as popular as the index page.
Performance of the site after search engine optimization: