success stories

Introduction of the Project

Malta-lets.com provides a variety of vacation rentals or accommodation in Malta from simple to luxury villas, apartments and farmhouses to let in the heart of Mediterranean, Malta and Gozo.

The Challenge

As www.malta-lets.com was a relatively new site with low web traffic, the major challenge before TIS India SEO Team was to promote the website. Beside this, the site was not being listed by any of the Search Engines with any of the important keywords of the website. Important Keyword Phrases, Title Tag, Description Tag and Meta Tags were either not appropriate or missing out completely. As a result, thorough analysis of the site from a user and spider's perspective was actually needed to be done before forming any SEO strategy.

Formulation of SEO Strategy

Experienced SEO professionals at TIS India initially analyzed the site ranking and SEO requirements. After going through the website performance, the SEO experts formulated a promotional strategy compatible with all major search engines. The team decided to implement SEO strategy covering some of the following steps like

• Determine all the important keywords related to this site
• An analysis of the competitors' website ranking and optimization chart
• Keyword management and meta tag formulation of the site and its important pages in all the major search engines

Implementation of the SEO Strategy
After formulating the strategy, SEO experts started SEO campaign that included-

• Manual search engine & directory submission
• Link Building
• Article posing, blog creation and RSS feed submission
• Forum advertising to derive additional traffic to the site
• Provided monthly search engine tracking and analysis reports

Outcome

The site successfully achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on all major search engines for all of its prominent keywords.