Introduction of the Project
Shoppinfinder.ca is a Canada (British Columbia) based Shopping Malls and Stores directory that provides shopping centers and shopping malls information with detail shop list and store locator, discount shopping, store coupons, store flyers, store promotions, online shop coupons and more.

The Challenge
Shoppingfinder.ca was a Canada based newly developed shopping directory with no promotion work done on it. The challenge before TIS India SEO Team was to promote a newly developed commercial website for almost 20 competitive keywords on loan basis and also with 8 provinces for a very difficult and one of the most competitive categories i.e. discount shopping. Highly contending keywords have been offered by the client like discount shopping, shop coupons, store flyers, shop coupons, bargain shopping and etc along with the requirement to get top ranking in all major Canada’s search engines - Google.ca, Ca.Yahoo.com and Sympatico.msn.ca.

Unique Plan of Action:
SEO team at TIS India decided to adopt our proven SEO strategy to tackle it. Optimization has been started with making complete analysis of the website both from the crawlers as well as visitors point of view. Then keyword research and analysis to determine the targeted keywords relevant to the site has been incorporated. SEO team then made a proven promotional strategy compatible with all major search engines.

Creative Ideas Implemented Live
Tweaking has been done on the site to make it more SEO friendly including keyword management, content management, meta tag formulation, html code referring followed by implementation of the strategies in both on-page and off-page optimization. Off-page optimization has been started with manual search engine & directory submission, link campaign, article posing, blog creation, RSS feed submission, social media optimization, forum advertising and other useful SEO ethics to derive additional traffic to the site and for achieving the target results on the search engines.

Outcome:
The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on all major search engines for all its Prominent Keywords that can be visible in the Comparison Search Engine Ranking Chart below:

The Result
The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on all major search engines for all its Prominent Keywords that can be visible in the Comparison Search Engine Ranking Chart above. Now shoppingfinder.ca is: