Introduction of the Project
Wadaa.de is a Germany based full-service advertising agency and manufacturers for merchandise, polo shirts, T-shirts, jerseys and textiles. Wadaa.de is build in German language and offers soccer jerseys, polo t-shirts, and other sports dresses. Users can easily get the soccer jerseys of all European, English football clubs like Barcelona, Real Madrid, Liverpool, AC Milan, Inter Milan and more.
The Challenge
Wadaa.de, developed in German language was a osCommerce shopping site with no promotion work done on it. The challenge before TIS India SEO Team was to promote a newly developed German website for almost 40 competitive keywords in a German language for a very difficult and one of the most competitive category i.e. "Sports Dress " (Trikot in local language). Highly contending German language keywords have been offered by the client like trkiot, fanartikel, Cristiano Ronaldo Trikot, DFB Trikot etc, along with the requirement to get top ranking in all major German search engines - Google.de, de.yahoo.com and de.msn.com.
Our SEO strategy for the site:
Our SEO experts analyzed the site’s requirements, competitor sites and targeted keywords in the local search engine market. Then it started with formulating a promotional strategy compatible with all major German search engines. We decided to adopt our proven SEO strategy to get the results.
After rigorous research and analysis we planned a unique SEO strategy for off-page and on-page optimization of the site.
Implementation of the SEO strategy
The SEO team at TIS India then implemented the action plan with modifying the site for making it search engine friendly, keyword management, content management, RSS feed creation, search engine submission, social media optimization and other SEO ethics accordingly. The process still continues.
The Result
Within two week of the optimization, the site started achieving impressive Search Engine Ranking in all the major German Search Engines. The site is currently enjoying first page ranking on Google.de for all its Prominent Keywords that can be visible in the Comparison Search Engine Ranking Chart above. Now there are getting around 2,500 unique visitors/day on the site and a good amount of the traffic is getting from the search engines.
