success stories

Introduction of the Project

Zentrend.com offers women's designer clothes including silk skirts, short skirts, long skirts, fashion tops, designer evening wear, evening dress, party wear, prom dresses, embroidered skirts, cocktail dresses, lace dresses, silk dresses, stoles, silk chiffon dress, silk blouse and more women's embroidered dresses.

The Challenge

Zentrend.com is an E-commerce website developed in Yahoo Shopping Cart with no promotion work done on it. The challenge before TIS India SEO Team was to promote a newly developed website for almost 25 competitive keywords for a very difficult and one of the most competitive categories i.e. "Designer Clothing". Highly competitive keywords have been offered by the client like evening wear dresses, party wear dresses, designer party dresses etc. along with the requirement to get top ranking in all major search engines - Google.com, Yahoo.com and MSN.com.

Our SEO strategy for the site

Site's requirements, competitor sites and targeted keywords has been reviewed by our SEO experts team and which is followed by formulating of a dedicated promotional strategy in order to get the desired results which has been planned for the off-page and on-page optimization of the site.

Implementation of the SEO Strategy

The SEO experts at TIS India then followed up the action plan along with making the site search engine friendly, managing the content, RSS feed syndication, XML sitemap generation, inclusion in search engines and other SEO ethics accordingly.

Outcome

Within 4 months of the optimization, the site started achieving impressive search engine ranking in all major search engines and also astounding increase in the traffic to the website among which more than 80% of the traffic was coming through search engines. The site is currently enjoying top page ranking on Google for its prominent keywords that can be visible in the Comparison Search Engine Ranking Chart above.