After working hard to get your app up and running, you have managed to get it into the app market. A close look at the analytics reveals that even though the app is downloaded a fair number of times, it fails to engage users like you had expected, leading to a low user retention rate. What went wrong?
With so many apps out there in the market, the competition for attention and time is at an all-time high. According to a study by Nielson, the amount of time that mobile users spend on using apps is reaching new heights: a staggering 30 hours a month for each app per person on average. Not only that, the average numbers of apps that mobile users use is now 26.8.