18
    Dec

    8 Must Have SEO Tools To Achieve Your Goals

    Posted by Joy

    Must Have SEO tools

    As search engines evolve and SEO and content marketing come closer to one another, it is becoming imperative that SEO specialists and marketers arm themselves with a set of powerful tools.

    However, as new tools emerge and go, new and experienced SEOs alike are searching for definitive, must-have tools that have proven themselves over the years — and which can simplify various on-page SEO tasks.

    Below are the top 8 must-have SEO tools that offer powerful analytics, reporting, and tracking and measuring tools that collect, reveal, and allow you to work with the right and the most relevant data.
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    13
    Dec

    Top 10 WordPress Plugins For E-mail Marketing

    Posted by Manmeet Anand

    Wordpress Plugins for E-mail Marketing

    59% of B2B marketers firmly believe that email is the most effective channel for generating revenue. Furthermore, McKinsey & Company showed that email is almost 40 times more effective in acquiring new customers compared to social media.

    Email is the most market competitive method of gaining, building, and retaining customers. Currently, there are over 2.6 billion email users across the globe, however many startups and companies avoid investing in emails, thinking it is meant primarily for big or established players and companies in the marketplace.
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    05
    Dec

    How Web Design Has Been Transformed By Social Media

    Posted by Sandeep Sharma

    Web DesignTransformation By Social Media

    Social media has radically altered the way consumers are able to interact with content. Hence, after social media, consumers want a comparably similar, intuitive, and interactive experience on the websites they visit.

    This has led to a transformation in how “a good web design” is defined and hence how websites are now being designed.

    Here are the “top 7” transformations in web design brought about by social media.
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    29
    Nov

    How To Balance SEO With User Experience

    Posted by Manoj Tiwari

    Balance SEO with User Experience

    Qualified traffic is useless if your website cannot convert it. At the end of the day, your goal is to convert qualified visitors, and boost your revenues. Achieving this is a combination of three aspects of your online presence management:
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    21
    Nov

    10 Analytics Tips To Improve Content Marketing Strategy

    Posted by Amit Kothiyal

    Analytics Tips For Content Marketing

    Time on site, referring links, bounce rates, and page views are some of the data regarding your site visitors that can amaze even the best of content marketers out there. How can you determine which data is important for your content marketing strategy and how can you use that analytical data to your advantage?

    Content marketing strategies are crucial for online success. However, just like any other technique, it is imperative that you crunch the numbers to determine what works for you and what does not. The most effective way to find this is through use of analytics, such as Google Analytics.
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    19
    Nov

    7 Reasons To Update Your WordPress Website

    Posted by Manmeet Anand

    Update WordPress Website

    WordPress is a software that is constantly being upgraded and improved upon and if you’re wondering whether you should update your website to the latest version of WordPress, then the answer is yes! Why should you do so? Well, the seven reasons you will read about below will surely convince you as to why it is so crucial for you to stay up to date when it comes to your WordPress website.

    In fact, neglecting updates will put your website at a risk of inconvenience and attacks. Here are the top seven reasons why you should have your WordPress website updated:
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    06
    Nov

    PHP 7.0 – Things You Need to Know About PHP Latest Version

    Posted by Manmeet Anand

    Things-You-Need-to-Know-About-PHP-Latest-Version

    PHP latest version 7.0 is about to be launched in the market with its exciting features and impressive performance.  According to W3techs, PHP has a market share of 81.5%. Among all PHP versions, 98.7% PHP websites are using PHP V5. However, the latest PHP version is expected to outperform all the previous versions.

    If your website is developed on PHP based Content Management System like WordPress, Joomla, Magento, and Drupal, then this is the best time to upgrade your website because PHP 7.0 is a full package of surprising and cutting edge features.
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    29
    Oct

    Social Media Marketing Mistakes: 8 Things That Lead to Failure

    Posted by Himanshu Pataria

    Social Media Marketing Mistakes

    The numbers of businesses using social media for marketing purposes is on the rise. As a matter of fact, more than 92 percent of marketing professionals consider social media an important facet of any business’ marketing strategy. But being on social media is one thing, and using it to enhance and grow your business is another.

    Unfortunately, many businesses, in a bid to use social media, use it in incorrect ways that damages their reputation instead of building it.
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