SEO is not just a ‘gift of internet’ but an asset to your brand/business that backs you for your online growth. On the other hand, content marketing and SEO are like best friends that work hand in hand to obtain desired results. Wondering about its relevance? We have listed down the influence of content marketing (changing pattern) on SEO to bring internet revolution. Let’s see how best friends can become the game changer!

Bite Size Content

The length of the content has always been a topic of discussion. When Twitter introduced 140-character policies, the face of content marketing completely changed across all the digital platforms. Later when it increased the limit to 280 characters, companies increased their number of tweets per day to scale up their content marketing game. Do you think, the shorter message delivery on social media has empowered the SEO strategies?With shorter messages and easy to understand content, audience prefers reading these messages to get the information handy, compact and in a jiffy.  If you are a company that is looking to nail this trend with your open strategies, you need to cover your information in a crisp, short and fresh format and attract maximum readers on your targeted page.

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Call it the epic battle between David and Goliath. From downtown New York, Venice, Paris to Munich, the number of micro, small and medium enterprises (MSMEs) outnumber the number of blue chip multinational corporations doing business. Yet, the tragedy of this truth is that the population of MSMEs across the world makes for statistical data and a crowd but established market leading brands that come under the shelter of scaled up blue chip corporations are the ones that people know, recognize and transact with. In other words, blue chip corporations have a reputation that could range from great to good or bad. MSMEs on the other hand despite forming the pack of the global economy are the herd; the ones that investors, customers, and employees do not know.

Digital marketing companies and consultants including us at TIS acknowledge the fact that in best cases MSMEs at best struggle to build a reputation and thus are unable to leverage it as a move of strategic behaviour and branding. The gravity of the challenge only increases if the reputation is bad. However not everything is lost and at last paradise it seems can be regained. Thanks to the evolution of the digital ecosystem for doing business and the cost, process and time efficiencies of online reputation management being offered by digital marketing companies, MSMEs can look forward to reinventing the rules of competition in the market.
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You have come across the term ‘customer experience’ every now and then but do you really know what that experience is? Well, it is merely a perception that customer has about your brand or product. In your opinion, your brand and customer experience may be one thing together but if the customer perceives it to be different, then that is what customer experience is. You may be under the impression that your products and services are the best and you give the best customer experience but when a customer receives a faulty product or services, then their perception towards you and your organization changes, which becomes the real thing.

Thus, creating a good customer experience strategy is one of the most important things to do for a company. Improving the existing customer experience has the ability to reflect in the company’s revenues. The CX index is a way of measurement to quantify things like service quality, sales, and loyalty.
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One of the many objectives of running a blog is to establish credibility among your readers. Website visitors are more likely to subscribe to your newsletter or buy your product if they look up to you as an authority in your industry.

But writing a high authority content piece is easier said than done. It is not uncommon for bloggers to suffer from a writers’ block, especially considering that most of the popular topics in your industry have already been extensively written about.

There are however many ways you could still create content that is not only highly authoritative but also engaging to your audience. Here are a bunch of strategies you could explore.
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The consumer brands vertical is betting big on video content marketing in the year 2018. Three of the biggest consumer brands in the world are leading the direction and news is that their video content marketing investments are gaining traction in the market. Let’s figure this out. The Leonardo da Vinci of the smart phone industry, Apple has committed an investment of $1 billion for original video content marketing on its streaming platform. Second, PepsiCo has in November last year, opened a brand new video content creation studio in downtown Manhattan. Third, Netflix, the video content streaming giant is reshaping the way video content is created, marketed and consumed in the ICE (information, communication and entertainment) space. Whether you are looking for a show on professional soccer, politics or the latest in fashion trends from New York’s greatest design labels, one platform has it all- Netflix.

Is there any data to back the claims that consumer brands are tilting heavily towards video content format in 2018? Is video content marketing a new buzz word or is it the next big thing in the content marketing and advertising functions of business? What are the drivers of live video content marketing? How do consumer brands stand to gain from spending hefty amounts on video marketing? TIS, the leading digital consulting company answers these questions and more here.
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Digital marketing companies in India had waited for the Union Budget 2018 with baited breath. Given the trajectory of events, policy initiatives and economic reforms pursued by the Government of India in the last four years, the digital technology and consulting vertical in India was counting on this year’s budget to function as the compass to assess the short and intermediate term measures being taken by the government to stimulate aggregate effective demand for digital transformation of corporate enterprises, brands and governance.

At TIS, the leading digital marketing company in India we are cautiously optimistic about the slew of economic reforms announced by the Government of India in this year’s union budget while hoping that it points towards market development of a strong digital economy in India and consequently the growth of world class digital consulting companies in India based on a value based model. We share our analysis of the union budget 2018 from the stand point of the digital strategy consulting industry vertical.
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Ecommerce business has taken off for a long flight. With an annual compounded growth rate of more than 25% across the global economy, it looks like finally ecommerce has announced its bid to stay in time. These are still early days in the year 2018 and one can expect big things to happen to the ecommerce vertical, especially the manner in which inbound marketing is leveraged shall be a key differentiator. TIS, the leading digital services consulting company in India offers an insight into these top seven inbound marketing best practices that shall enable the ecommerce vertical to leverage digitization to take the big leap after having crossed the threshold level of growth in sales and gross merchandise value.

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Three policy design parameters are driving the growth of FinTech in emerging economies. First, governments in emerging economies are moving towards “less cash” economies because of the discrepancies displayed by the cost of cash model. Second, the financial inclusion agenda needs the creation and leveraging of digital platforms for payments banks to reach people in geographical terrains that are left untouched by brick and mortar bank branches due to lack of economic feasibility. Third, the expenditure approach to national income accounting is replacing the traditional way of income and value addition based approaches. The expenditure approach to national income accounting offers advantages over the two traditional counterparts in monitoring consumer spending, liquidating black income  and shifting the taxation paradigm from income taxes to expenditure taxes to augment saving and capital formation. In 2018 challenges exist and impose constraints on the FinTech vertical’s growth. TIS, the leading the digital services consulting company does a dissection of the FinTech vertical’s anatomy to show that inbound marketing is the way forward to navigating these challenges.

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