One of the many objectives of running a blog is to establish credibility among your readers. Website visitors are more likely to subscribe to your newsletter or buy your product if they look up to you as an authority in your industry.

But writing a high authority content piece is easier said than done. It is not uncommon for bloggers to suffer from a writers’ block, especially considering that most of the popular topics in your industry have already been extensively written about.

There are however many ways you could still create content that is not only highly authoritative but also engaging to your audience. Here are a bunch of strategies you could explore.
Continue reading

The consumer brands vertical is betting big on video content marketing in the year 2018. Three of the biggest consumer brands in the world are leading the direction and news is that their video content marketing investments are gaining traction in the market. Let’s figure this out. The Leonardo da Vinci of the smart phone industry, Apple has committed an investment of $1 billion for original video content marketing on its streaming platform. Second, PepsiCo has in November last year, opened a brand new video content creation studio in downtown Manhattan. Third, Netflix, the video content streaming giant is reshaping the way video content is created, marketed and consumed in the ICE (information, communication and entertainment) space. Whether you are looking for a show on professional soccer, politics or the latest in fashion trends from New York’s greatest design labels, one platform has it all- Netflix.

Is there any data to back the claims that consumer brands are tilting heavily towards video content format in 2018? Is video content marketing a new buzz word or is it the next big thing in the content marketing and advertising functions of business? What are the drivers of live video content marketing? How do consumer brands stand to gain from spending hefty amounts on video marketing? TIS, the leading digital consulting company answers these questions and more here.
Continue reading

Digital marketing companies in India had waited for the Union Budget 2018 with baited breath. Given the trajectory of events, policy initiatives and economic reforms pursued by the Government of India in the last four years, the digital technology and consulting vertical in India was counting on this year’s budget to function as the compass to assess the short and intermediate term measures being taken by the government to stimulate aggregate effective demand for digital transformation of corporate enterprises, brands and governance.

At TIS, the leading digital marketing company in India we are cautiously optimistic about the slew of economic reforms announced by the Government of India in this year’s union budget while hoping that it points towards market development of a strong digital economy in India and consequently the growth of world class digital consulting companies in India based on a value based model. We share our analysis of the union budget 2018 from the stand point of the digital strategy consulting industry vertical.
Continue reading

Ecommerce business has taken off for a long flight. With an annual compounded growth rate of more than 25% across the global economy, it looks like finally ecommerce has announced its bid to stay in time. These are still early days in the year 2018 and one can expect big things to happen to the ecommerce vertical, especially the manner in which inbound marketing is leveraged shall be a key differentiator. TIS, the leading digital services consulting company in India offers an insight into these top seven inbound marketing best practices that shall enable the ecommerce vertical to leverage digitization to take the big leap after having crossed the threshold level of growth in sales and gross merchandise value.

Continue reading

Three policy design parameters are driving the growth of FinTech in emerging economies. First, governments in emerging economies are moving towards “less cash” economies because of the discrepancies displayed by the cost of cash model. Second, the financial inclusion agenda needs the creation and leveraging of digital platforms for payments banks to reach people in geographical terrains that are left untouched by brick and mortar bank branches due to lack of economic feasibility. Third, the expenditure approach to national income accounting is replacing the traditional way of income and value addition based approaches. The expenditure approach to national income accounting offers advantages over the two traditional counterparts in monitoring consumer spending, liquidating black income  and shifting the taxation paradigm from income taxes to expenditure taxes to augment saving and capital formation. In 2018 challenges exist and impose constraints on the FinTech vertical’s growth. TIS, the leading the digital services consulting company does a dissection of the FinTech vertical’s anatomy to show that inbound marketing is the way forward to navigating these challenges.

Continue reading

The financial services vertical is witnessing tectonic shifts because of disruptive innovations. Digital marketing is leading the charge of disruptions in the BFSI (baking, financial services and insurance vertical) like never before. TIS, the industry leading digital services consulting company brings to you the top insights on key drivers and business areas that characterize disruptions being led by digital marketing.

Continue reading

Are you trying hard to gain maximum output from your local PPC campaign, but all in vain? Is your PPC campaign not delivering the expected benefits?

Well, you’re not alone! We all have been there, and ultimately end up realizing that you don’t need to think big to get maximum returns, especially when it comes to PPC. It pays to be local and your local markets are only going to make your campaign a success.
Continue reading

Do you run a local business? Well, we have good news for you! You can benefit largely with the help of local SEO. No, we’re not kidding! Let’s discuss this in detail.

Local SEO has emerged as an essential component of a local business’ marketing strategy in this internet era. It can provide your product or brand with an altogether unique brand presence when incorporated perfectly. This is perhaps because local SEO zooms in on certain demographical areas and commercial activities with precise keywords. Simply put, it is much easier to rank for a keyword targeted at your city, than to achieve good ranking on the same keyword but targeted nationally or internationally. For instance, the keyword ‘plumbers in Chicago’ is expected to provide you quick rankings when compared to ‘plumbers in USA’. You’re getting the drift, right?
Continue reading