Posted by Himanshu Pataria
In today’s era, where practically every business is online, just having an online presence is not enough. Studies have shown that roughly 96 percent of the visitors on your site are not even ready to buy a product.
This is where retargeting can help. It just ties up the loose ends of an online strategy and helps the customers move deeper into the sales funnel towards successful conversion. Facebook is a platform that is brimming with customers. It is that one spot where the whole world is logged in, at some point in time or another.