15
    Apr

    A/B Testing- Learning the Tools and Its Impact On the SEO (Part-II)

    Posted by Joydeep Bhattacharya

    ab-Testing--Learning-the-Tools-and-Its-Impact-On-the-SEO

    After going through my recent article that covered the complete guide about the A/B testing technique, someone asked me about why I have not discussed about the tools used for implementing the A/B test accurately on the website or if this test will have any impact on the overall SEO of a website? In response to his query, I am going to shed some lights on few key tools that are used for providing simplified A/B testing functionality as an important part of the Google Analytics suite. Besides, I will also discuss about the impact of A/B testing on the SEO of a website.
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    13
    Apr

    A/B Testing: A Complete Guide to Improve Conversions (Part-I)

    Posted by Joydeep Bhattacharya

    a-b-testing

    A/B Testing isn’t a rocket science to understand and implement, yet it is no so common among the digital marketers. Similar to other major subject of Internet marketing like SEO, SMO, PPC Ad campaigns etc, A/B testing also helps in knowing about the insights visitor’s behavior, which is essential for improving the conversion rates of a website, but its benefits are always underestimated.

    Similar to its name what it sounds like, A/B testing is performed on two different versions of a website (A and B) on specific set of metrics to define which of these two versions yields better results. Whichever version performs best is selected to be implemented as the final version of the website. If the A/B testing is planned in an appropriate way, it can help in creating buzz about your business in the marketplace.
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    08
    Apr

    How to Use Pinterest Effectively For Increasing Sales

    Posted by Subhash Chandra

    How-to-Use-Pinterest-Effectively-For-Increasing-Sales

    Pinterest is considered as one of the most booming social networking sites, which can drive more sales than Facebook and other popular social media sites if used effectively. It means that if it is used in the right way, then Pinterest has the ability to develop stronger audience base for promoting products to increase sales. Nearly 70% users on Pinterest claim to use the website for getting inspiration for their purchasing decision.
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    01
    Apr

    Powerful Tips to Get Traffic from YouTube

    Posted by Subhash Chandra

    Powerful Tips to Get Traffic from YouTube

    With more than one billion unique users each month and over six billion hours of video being watched each month, YouTube has become an important channel for the lead development. If you are not hosting your video on YouTube, you are making a big mistake. Hosting your videos on YouTube means that people are more likely to find them; and if their reaction is positive, they are more likely to visit your website for getting more information.
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    27
    Mar

    Facebook Power Editor: A Powerful Tool for Online Marketers

    Posted by Subhash Chandra

    Facebook-Power-Editor

    If you want to run multiple Facebook ads and also want to have greater control over them, then power editor is an ideal tool for you. This tool can provide you with plethora of advance options that are not available in Ads Manager. With the help of power editor, you can edit, create, manage and optimize campaigns, ads, and page posts in bulk, across a large number of different pages and ad accounts. Here are nine reasons why Facebook power manager is better than traditional Ads Manager:
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    25
    Mar

    10 Responsive Web Design Tips to Make Your Site Mobile Friendly

    Posted by Sandeep Sharma

    10-Responsive-Web-Design-Tips-to-Make-Your-Site-Mobile-Friendly

    In this digital era, you cannot ignore the fact that many people are visiting your website on their tablets and smartphones. If your website is not responsive or mobile friendly by now, chances are you are losing a large number of visitors. Therefore, it is always a good idea to embrace responsive design. Since I have the experience of designing many responsive websites, I would like to share ten useful tips to design excellent responsive websites.
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    21
    Mar

    How to Detect And Prevent Your Website From Negative SEO

    Posted by Amit Kothiyal

    prevent your website from Negative SEO

    Every online marketer must master the strategies of SEO in order to perform well in Google’s rankings and maintain high domain authority. Anyone who is involved in online marketing and SEO must have definitely come across the term ‘Negative SEO’. In this article, I will explain you what negative SEO actually means, how to detect if you are a victim of negative SEO and what effective steps you can take to prevent yourself from it.
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    18
    Mar

    Magento Website Pre-Launch Checklist – 15 Important Points Discussed

    Posted by Manmeet Anand

    Magento Website Pre-Launch Checklist

    When you are done with the front end development work, the next thing to do is to make the website live. However experience tells me that the real job of a web developer only starts here. There are many checks and activities which need to be carried out so that the website can function without any glitch. I have listed some tasks that every developer should complete before announcing website to the world:
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