In today’s era, where practically every business is online, just having an online presence is not enough. Studies have shown that roughly 96 percent of the visitors on your site are not even ready to buy a product.

This is where retargeting can help. It just ties up the loose ends of an online strategy and helps the customers move deeper into the sales funnel towards successful conversion. Facebook is a platform that is brimming with customers. It is that one spot where the whole world is logged in, at some point in time or another.
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First impression always counts. In case of online businesses, it matters more than anything else, because there is an absence of face to face interaction. Hence the first impression in the form of a great website can go a long way in getting traction online and help engage with the targeted audience.

Every time when a new visitor visits your website’s homepage, your business needs to create an indelible impression on the visitor’s mind. Today’s online user will do a detailed analysis and establish an opinion of your brand, and determine if you are worth getting to know further, and doing business with.
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How Does Design Matter?

Web design is an evolving art. There is an evident difference in the way web pages used to appear once, and how they appear now. They are far more streamlined and user-friendly than before. Online marketing also is a far more lucrative option than outbound marketing, as Content marketing costs 62% less than outbound.

Websites, over the span of the last 15 years have grown out to be more than just digital presence. Its affiliation to business and the potential it has to increase your brand’s sales is simply incredible. There is a direct correlation between website feedback and design. A certain study found out that 94% of negative website feedback was design related.
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Smartphones and tablets have made a radical impact on businesses’ topline worldwide. With a massive volume of purchase decisions now being made through mobile, it makes perfect sense for your brand to focus on a mobile SEO strategy to gain a visibility boost for mobile users.

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Marketing automation has become a highly discussed topic among marketers. And there is a good reason for this popularity!

As the numbers via Ve Interactive suggest, marketing automation for B2B is on the road to become an industry worth $5.5 billion dollars. This shows that the interest in marketing automation is here to stay for a long time. And companies getting a first-mover advantage are likely to thrive over their competitors in the industry.

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A successful content marketing strategy can enable elevated engagement and at the same time, nurture a sense of community that inspires persistent loyalty to your brand.

It offers an opportunity to sell your brand, and simultaneously offer insights and value to your target audience. It can allow you to position yourself as an authority, a though leader, within your industry.

Why tracking of content performance matters?

Being able to analyze your content marketing activities, from development to distribution, is crucial to iterating its success. You can make use of analytics to recognize and address both concerns and opportunities in your content strategy.

Keeping a close watch on your numbers help you to understand what’s working (so you can capitalize on it) and what’s not (so you can re-consider it).
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The digital marketing world is constantly crossing newer milestones with each passing day. It is changing and growing continuously. In order to keep up the pace with the technological advancement of the latest age and enhance your business growth, you must integrate your marketing endeavours with the growing digital marketing trends in 2020.

Make your brand marketing more impactful and relevant by following these successful digital marketing trends to push newer boundaries in 2020
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SEO is not just a ‘gift of internet’ but an asset to your brand/business that backs you for your online growth. On the other hand, content marketing and SEO are like best friends that work hand in hand to obtain desired results. Wondering about its relevance? We have listed down the influence of content marketing (changing pattern) on SEO to bring internet revolution. Let’s see how best friends can become the game changer!

Bite Size Content

The length of the content has always been a topic of discussion. When Twitter introduced 140-character policies, the face of content marketing completely changed across all the digital platforms. Later when it increased the limit to 280 characters, companies increased their number of tweets per day to scale up their content marketing game. Do you think, the shorter message delivery on social media has empowered the SEO strategies?With shorter messages and easy to understand content, audience prefers reading these messages to get the information handy, compact and in a jiffy.  If you are a company that is looking to nail this trend with your open strategies, you need to cover your information in a crisp, short and fresh format and attract maximum readers on your targeted page.

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