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21
Nov

10 Analytics Tips To Improve Content Marketing Strategy

Posted by Amit Kothiyal

Analytics Tips For Content Marketing

Time on site, referring links, bounce rates, and page views are some of the data regarding your site visitors that can amaze even the best of content marketers out there. How can you determine which data is important for your content marketing strategy and how can you use that analytical data to your advantage?

Content marketing strategies are crucial for online success. However, just like any other technique, it is imperative that you crunch the numbers to determine what works for you and what does not. The most effective way to find this is through use of analytics, such as Google Analytics.
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04
Sep

5 Effective Google Analytics Features You Might Not Be Using

Posted by Amit Kothiyal

Google Analytics Features

Google Analytics is the most important online tool that you can use to make important online marketing and business decisions. The freemium online service offered by Google gives you insightful information about your website. More specifically, with Google Analytics, you can track how many visitors visited your website during a particular period, where they came from, and how much time they spent on average browsing your website.
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06
Feb

5 Important Google Analytics Reports To Increase Conversions

Posted by Amit Kothiyal

5-Important-Google-Analytics-Reports-To-Increase-Conversions

Have you ever been wondered how to use the Google Analytics (GA) reports efficiently for enhancing the conversions of your website? Due to the immense data available on the different advantages of using Google Analytics reports efficiently, it sometimes becomes difficult for social media experts to decide which of these GA reports will go in favor of their businesses and their successes.

Google Analytics reports are frequently used by ecommerce sites for assessing their site’s performance and conversion rates, but it is not so easy to predict as to which of these reports really help in boosting conversion rates of their websites.
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06
Dec

Understanding Multi-Screen Tracking Behavior with Google Analytics

Posted by Joydeep Bhattacharya

Understanding-Multi-Screen-Tracking-Behavior-with-Google-Analytics

The trend that has forced almost all businesses to adopt the responsive or adaptive website design is none other than the multi-screen user experience that have completely changed the perception of internet usage in past few years. Gone are the days when people were merely stuck with using their desktops and laptops for accessing internet, but the evolution of Smartphones and tablets have entirely changed the scenario. To your surprise, the mobile internet users making final purchases from online shops have grown to 23% in 2014 from 20% in 2013 and it is predicted that more than 90% mobile device users will use their internet for online shopping by 2017.
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11
Sep

New Benchmark Reports Approaching to Google Analytics

Posted by Joy

New-Benchmark-Reports

It seems Google Analytics will not stop rolling out new updates so soon. Even after the announcement of Universal Analytics out of beta, Google Analytics recently proclaimed to unleash new benchmark reports. Surprising isn’t it! These new benchmark reports will let users evaluate their results according to engagement metrics and industry standard acquisition.
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28
Aug

Twitter Analytics Dashboard Opens For Everyone – Easily Measure, Explore and Track the Performance of Your Tweets

Posted by Subhash Chandra

Twitter-Analytics-Dashboard

Till now, only a small number of verified users and select advertisers could access Twitter analytics. The rest had to rely on third-party tools to fetch data like number of impressions, clicks and followers. The situation was even tricky if users had to find out the mentioned data for a specific period of time. But Twitter has given them a reason to rejoice by introducing Analytics Dashboard for all users. To access this feature, your Twitter account needs to be 14 days old and should not be suspended, protected or restricted. 
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27
Aug

“Growth Hacking” Your Business with Effective Google Analytics Techniques

Posted by Joy

effective-google-analytics-technique

Google Analytics is one of the most powerful, effective and widely popular platform used for measuring customer behavior and digital traffic on your website. Integrated with loads of impressive features such as non-exhaustive data, comprehensive metrics and user-friendly interface, this tool is considered as an invaluable resource for online businesses. If used with better precision, this tool allows you for stronger growth hacking of your business thus yielding higher digital traffic for your start up website. As we have moved in 2014, a new buzz has surrounded the technology world in the form of growth hacking but despite of its intimidating name, it is very simple and majestic tool for accelerating your business growth over Internet. If you still haven’t moved to Universal Analytics then it’s time to upgrade from Classic to Universal Google Analytics
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18
Aug

4 Reasons to migrate Classic Google Analytics to Universal Analytics

Posted by Joy

How-to-Upgrade-From-Classic-Google-Analytics-to-Universal-Analytics

Google’s Universal Analytics out of beta release and you should upgrade from Classic to Universal Analytics code. It’s been in public Beta since March 2013 but now Google is soon going to enforce the upgrading of Classic Google Analytics to Universal Analytics in imminent days.
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