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21
Jan

4 Advanced Metrics that Show You Your Content’s Worth

Posted by Amit Kothiyal

Advanced Content Metrics

A successful content marketing strategy can enable elevated engagement and at the same time, nurture a sense of community that inspires persistent loyalty to your brand. It offers an opportunity to sell your brand, and simultaneously offer insights and value to your target audience. It can allow you to position yourself as an authority, a though leader, within your industry.

Why tracking of content performance matters?

Being able to analyze your content marketing activities, from development to distribution, is crucial to iterating its success. You can make use of analytics to recognize and address both concerns and opportunities in your content strategy. Keeping a close watch on your numbers help you to understand what’s working (so you can capitalize on it) and what’s not (so you can re-consider it).
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31
Dec

Top Digital Marketing Trends to Follow in 2019

Posted by Amit Kothiyal

Digital Marketing Trends You Can No Longer Ignore in 2019

The digital marketing world is constantly crossing newer milestones with each passing day. It is changing and growing continuously. In order to keep up the pace with the technological advancement of the latest age and enhance your business growth, you must integrate your marketing endeavours with the growing digital marketing trends in 2019. Make your brand marketing more impactful and relevant by following these successful digital marketing trends to push newer boundaries in 2019.
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29
Nov

How Will Content Marketing Strategy Influence SEO?

Posted by Amit Kothiyal

How Will Content Marketing Strategy influence SEO

SEO is not just a ‘gift of internet’ but an asset to your brand/business that backs you for your online growth. On the other hand, content marketing and SEO are like best friends that work hand in hand to obtain desired results. Wondering about its relevance? We have listed down the influence of content marketing (changing pattern) on SEO to bring internet revolution. Let’s see how best friends can become the game changer!

Bite Size Content

The length of the content has always been a topic of discussion. When Twitter introduced 140-character policies, the face of content marketing completely changed across all the digital platforms. Later when it increased the limit to 280 characters, companies increased their number of tweets per day to scale up their content marketing game. Do you think, the shorter message delivery on social media has empowered the SEO strategies?With shorter messages and easy to understand content, audience prefers reading these messages to get the information handy, compact and in a jiffy.  If you are a company that is looking to nail this trend with your open strategies, you need to cover your information in a crisp, short and fresh format and attract maximum readers on your targeted page.


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24
Jul

How To Create Authoritative Content For Your Blog

Posted by Subhash Chandra

content marketing

One of the many objectives of running a blog is to establish credibility among your readers. Website visitors are more likely to subscribe to your newsletter or buy your product if they look up to you as an authority in your industry.

But writing a high authority content piece is easier said than done. It is not uncommon for bloggers to suffer from a writers’ block, especially considering that most of the popular topics in your industry have already been extensively written about.

There are however many ways you could still create content that is not only highly authoritative but also engaging to your audience. Here are a bunch of strategies you could explore.
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13
Jul

5 Adverse Content Marketing Strategies Leading To Customer Engagement Failure

Posted by Amit Kothiyal

content-marketing-strategy

So you have been updating your blogs 5 times a day, but still, are not getting the kind of engagement that you have always desired for? Well, something is definitely wrong!

The world of content writing is a vast one and some of the initial reasons for the popularity can be owed to the thoughtful nature and uniqueness of it which has challenged the traditional marketing ideas in many ways. The thought of inbound marketing was rather revolting to some of the marketers at first, but as times passed, it turned out to a more interactive form of marketing. Not only was inbound marketing brought to the forefront with specific strategies, but it also went on to lead to unbelievable conversions.
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21
Nov

10 Analytics Tips To Improve Content Marketing Strategy

Posted by Amit Kothiyal

Analytics Tips For Content Marketing

Time on site, referring links, bounce rates, and page views are some of the data regarding your site visitors that can amaze even the best of content marketers out there. How can you determine which data is important for your content marketing strategy and how can you use that analytical data to your advantage?

Content marketing strategies are crucial for online success. However, just like any other technique, it is imperative that you crunch the numbers to determine what works for you and what does not. The most effective way to find this is through use of analytics, such as Google Analytics.
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06
Oct

10 Big Misconceptions about Content Marketing

Posted by Joy

Content Marketing Myths

Have you ever wondered why Google pays so much emphasis on quality content? It’s because the website content contains the value proposition that makes it the most important aspect of any website. Content delivers the message that businesses have to convey to their clients. How would any visitor know what the website is about if there is no content portraying the nature of the online business?
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09
Oct

Understanding Big Content Marketing Mistakes Often Committed

Posted by Joy

Understanding-Big-Content-Marketing-Mistakes-Often-Committed

In 2014, the use of the Internet has grown up significantly, speeding up the implementation of successful content marketing strategies by the website owners to endorse their business brands online. Undoubtedly, content has become king of website promotion process because it is the key tool for generating interest among the users to remain on your website and to know about your offered services and products. If you want your website to rank well among the top pages of popular search engines, then you must have to adopt strong and valuable content strategies to compete in this highly cutthroat marketplace.
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