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13
Jul

5 Adverse Content Marketing Strategies Leading To Customer Engagement Failure

Posted by Amit Kothiyal

content-marketing-strategy

So you have been updating your blogs 5 times a day, but still, are not getting the kind of engagement that you have always desired for? Well, something is definitely wrong!

The world of content writing is a vast one and some of the initial reasons for the popularity can be owed to the thoughtful nature and uniqueness of it which has challenged the traditional marketing ideas in many ways. The thought of inbound marketing was rather revolting to some of the marketers at first, but as times passed, it turned out to a more interactive form of marketing. Not only was inbound marketing brought to the forefront with specific strategies, but it also went on to lead to unbelievable conversions.
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21
Nov

10 Analytics Tips To Improve Content Marketing Strategy

Posted by Amit Kothiyal

Analytics Tips For Content Marketing

Time on site, referring links, bounce rates, and page views are some of the data regarding your site visitors that can amaze even the best of content marketers out there. How can you determine which data is important for your content marketing strategy and how can you use that analytical data to your advantage?

Content marketing strategies are crucial for online success. However, just like any other technique, it is imperative that you crunch the numbers to determine what works for you and what does not. The most effective way to find this is through use of analytics, such as Google Analytics.
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06
Oct

10 Big Misconceptions about Content Marketing

Posted by Joy

Content Marketing Myths

Have you ever wondered why Google pays so much emphasis on quality content? It’s because the website content contains the value proposition that makes it the most important aspect of any website. Content delivers the message that businesses have to convey to their clients. How would any visitor know what the website is about if there is no content portraying the nature of the online business?
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09
Oct

Understanding Big Content Marketing Mistakes Often Committed

Posted by Joy

Understanding-Big-Content-Marketing-Mistakes-Often-Committed

In 2014, the use of the Internet has grown up significantly, speeding up the implementation of successful content marketing strategies by the website owners to endorse their business brands online. Undoubtedly, content has become king of website promotion process because it is the key tool for generating interest among the users to remain on your website and to know about your offered services and products. If you want your website to rank well among the top pages of popular search engines, then you must have to adopt strong and valuable content strategies to compete in this highly cutthroat marketplace.
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24
Sep

Top 10 Strategies For Increasing Visitors Time on Blog

Posted by Joy

Key-Strategies-to-Increase-Visitors-Time-on-Blog

Blogging is the best way to drive organic traffic to your website. It is easy to create a blog but it is very difficult to maintain your blog with significant traffic. As a blogger, you always try to keep your users engaged to your posts for longer duration by offering them relevant and interesting information, but what makes you worry is when your visitors leave your blog within seconds of their visits. Although, branding through blogs is the best way of creating your business buzz over internet but if it not done with accuracy, then you might suffer from lower traffic and leads, which will ultimately affect your sales and revenue.
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06
Aug

15 Effective Strategies for Driving Leads to Your Website

Posted by Joy

Best-Strategies-for-Driving-Leads

Driving leads to your website is not an easy task to achieve but you have to put your best efforts for establishing your business identity in this highly competitive environment. Your website is not just a mere online brochure but it has to be efficient enough to generate sales for your business thus taking the productivity to higher levels of achievement.


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12
May

8 Content Marketing Strategies: 9 of 10 Marketers Are Using Them

Posted by Amit Kothiyal

Content Marketing Strategies

Since consumers had started backing off from traditional methods of marketing of the brands, they looked forward to seeing a few changes in the marketing strategies. This is how; smart marketers realized they needed to give buyers what they wanted: information. This information can be presented in a variety of formats, including video, news, white papers, e-books, case studies, infographics, how-to guides, Q&As, photos, etc. On the basis of marketer’s understanding of his consumer’s needs, he has begun with Content Marketing to provide quality information, which is developed to entice and engage consumers in hope that they will convert into customers.
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28
May

Integrating Your Content & Social Media Marketing Seamlessly

Posted by Subhash Chandra

The great merge – this is going to be the recurring theme in internet marketing this 2013. As the internet browsing experience become highly multi-sensory, your strategies should touch on your audience’s different interest points almost simultaneously, hence, the need for integration.

Two online marketing executions that definitely need to be seamlessly integrated are content and social media. After all, Tweets, Facebook updates and Google+ posts are essentially pieces of content published on social platforms. An effective synergy between these two strategies will produce better results.

So, how do you integrate social with content? Believe us, it’s not rocket science. Here are a few easy-to-implement tips we culled to help you get started.
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