One of the many objectives of running a blog is to establish credibility among your readers. Website visitors are more likely to subscribe to your newsletter or buy your product if they look up to you as an authority in your industry.

But writing a high authority content piece is easier said than done. It is not uncommon for bloggers to suffer from a writers’ block, especially considering that most of the popular topics in your industry have already been extensively written about.

There are however many ways you could still create content that is not only highly authoritative but also engaging to your audience. Here are a bunch of strategies you could explore.
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So you have been updating your blogs 5 times a day, but still, are not getting the kind of engagement that you have always desired for? Well, something is definitely wrong!

The world of content writing is a vast one and some of the initial reasons for the popularity can be owed to the thoughtful nature and uniqueness of it which has challenged the traditional marketing ideas in many ways. The thought of inbound marketing was rather revolting to some of the marketers at first, but as times passed, it turned out to a more interactive form of marketing. Not only was inbound marketing brought to the forefront with specific strategies, but it also went on to lead to unbelievable conversions.
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Time on site, referring links, bounce rates, and page views are some of the data regarding your site visitors that can amaze even the best of content marketers out there. How can you determine which data is important for your content marketing strategy and how can you use that analytical data to your advantage?

Content marketing strategies are crucial for online success. However, just like any other technique, it is imperative that you crunch the numbers to determine what works for you and what does not. The most effective way to find this is through use of analytics, such as Google Analytics.
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Have you ever wondered why Google pays so much emphasis on quality content? It’s because the website content contains the value proposition that makes it the most important aspect of any website. Content delivers the message that businesses have to convey to their clients. How would any visitor know what the website is about if there is no content portraying the nature of the online business?
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In 2014, the use of the Internet has grown up significantly, speeding up the implementation of successful content marketing strategies by the website owners to endorse their business brands online. Undoubtedly, content has become king of website promotion process because it is the key tool for generating interest among the users to remain on your website and to know about your offered services and products. If you want your website to rank well among the top pages of popular search engines, then you must have to adopt strong and valuable content strategies to compete in this highly cutthroat marketplace.
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Blogging is the best way to drive organic traffic to your website. It is easy to create a blog but it is very difficult to maintain your blog with significant traffic. As a blogger, you always try to keep your users engaged to your posts for longer duration by offering them relevant and interesting information, but what makes you worry is when your visitors leave your blog within seconds of their visits. Although, branding through blogs is the best way of creating your business buzz over internet but if it not done with accuracy, then you might suffer from lower traffic and leads, which will ultimately affect your sales and revenue.
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Driving leads to your website is not an easy task to achieve but you have to put your best efforts for establishing your business identity in this highly competitive environment. Your website is not just a mere online brochure but it has to be efficient enough to generate sales for your business thus taking the productivity to higher levels of achievement.

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Since consumers had started backing off from traditional methods of marketing of the brands, they looked forward to seeing a few changes in the marketing strategies. This is how; smart marketers realized they needed to give buyers what they wanted: information. This information can be presented in a variety of formats, including video, news, white papers, e-books, case studies, infographics, how-to guides, Q&As, photos, etc. On the basis of marketer’s understanding of his consumer’s needs, he has begun with Content Marketing to provide quality information, which is developed to entice and engage consumers in hope that they will convert into customers.
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