Posted by Amit Kothiyal
A successful content marketing strategy can enable elevated engagement and at the same time, nurture a sense of community that inspires persistent loyalty to your brand. It offers an opportunity to sell your brand, and simultaneously offer insights and value to your target audience. It can allow you to position yourself as an authority, a though leader, within your industry.
Why tracking of content performance matters?
Being able to analyze your content marketing activities, from development to distribution, is crucial to iterating its success. You can make use of analytics to recognize and address both concerns and opportunities in your content strategy. Keeping a close watch on your numbers help you to understand what’s working (so you can capitalize on it) and what’s not (so you can re-consider it).