“Content is King” – this phrase has been thrown around since Panda and Penguin were rolled out. Today, there is an overwhelming consensus that great content should be the cornerstone of every business’ digital marketing strategy.
However, it can be said that this recognition for effective content marketing is long overdue. Good content should have been the focus of marketers from the start. However, while Google was still figure out what kind of information internet users are looking for, bad content from unethical marketers proliferated. Now, good content is the talk of the marketing town and without good content, marketing success is next to impossible.
What Makes Content “Great?”
Internet marketers have been using the term “great content” but those who actually cared to explain what they mean is almost next to none. At a glance, it’s easy to spot a well put together piece of content if it’s creatively made, unique, has impeccable grammar and well-researched. Again, these things are the obvious.
When you search around for content marketing tips, two characteristics of good content particularly stand out – value and virality.