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15 Effective Strategies for Driving Leads to Your Website

Posted by Joy


Driving leads to your website is not an easy task to achieve but you have to put your best efforts for establishing your business identity in this highly competitive environment. Your website is not just a mere online brochure but it has to be efficient enough to generate sales for your business thus taking the productivity to higher levels of achievement.

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8 Content Marketing Strategies: 9 of 10 Marketers Are Using Them

Posted by Amit Kothiyal

Content Marketing Strategies

Since consumers had started backing off from traditional methods of marketing of the brands, they looked forward to seeing a few changes in the marketing strategies. This is how; smart marketers realized they needed to give buyers what they wanted: information. This information can be presented in a variety of formats, including video, news, white papers, e-books, case studies, infographics, how-to guides, Q&As, photos, etc. On the basis of marketer’s understanding of his consumer’s needs, he has begun with Content Marketing to provide quality information, which is developed to entice and engage consumers in hope that they will convert into customers.
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Integrating Your Content & Social Media Marketing Seamlessly

Posted by Subhash Chandra

The great merge – this is going to be the recurring theme in internet marketing this 2013. As the internet browsing experience become highly multi-sensory, your strategies should touch on your audience’s different interest points almost simultaneously, hence, the need for integration.

Two online marketing executions that definitely need to be seamlessly integrated are content and social media. After all, Tweets, Facebook updates and Google+ posts are essentially pieces of content published on social platforms. An effective synergy between these two strategies will produce better results.

So, how do you integrate social with content? Believe us, it’s not rocket science. Here are a few easy-to-implement tips we culled to help you get started.
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Revealing the Secrets of Highly Effective Content Marketing

Posted by Manoj Tiwari

“Content is King” – this phrase has been thrown around since Panda and Penguin were rolled out. Today, there is an overwhelming consensus that great content should be the cornerstone of every business’ digital marketing strategy.

However, it can be said that this recognition for effective content marketing is long overdue. Good content should have been the focus of marketers from the start. However, while Google was still figure out what kind of information internet users are looking for, bad content from unethical marketers proliferated. Now, good content is the talk of the marketing town and without good content, marketing success is next to impossible.

What Makes Content “Great?”

Internet marketers have been using the term “great content” but those who actually cared to explain what they mean is almost next to none. At a glance, it’s easy to spot a well put together piece of content if it’s creatively made, unique, has impeccable grammar and well-researched. Again, these things are the obvious.

When you search around for content marketing tips, two characteristics of good content particularly stand out – value and virality.
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7 Steps to Effective Content Marketing

Posted by Subhash Chandra

Effective Content Marketing

The importance of high quality, compelling and unique content cannot be overemphasized. Content marketing has gained momentum when Google unveiled Penguin and Panda and today, “Content is King” is every marketer’s battle-cry.

In just a short time, SEO content writing has matured. Brands have now become publishers in their own right and every organization with an online presence is striving hard to become the preeminent information providers in their respective niches.

At the end of the day, not all content marketing strategies are created. Here are seven steps to help you in achieving awesome and effective content marketing.
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