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03
Jan

Shopping Cart Abandonment: 13 Extensive Causes & How to Overcome Them

Posted by Amit Kothiyal

shopping cart abandonment causes and methods

Are you getting enough traffic on your e-commerce stores but are still not able to convert your leads into probable customers? Well, did you track your customers’ behavior? You’ll only be surprised to find out the number of shopping carts that get abandoned for one reason or the other. More than 68 percent of digital shopping carts were abandoned between 2006 and 2016. That undoubtedly is a huge number!

Finding out the shopping cart abandonment reasons and working on the identified loopholes is the only solution to minimize the shopping cart abandonment. We tell you how!
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04
Oct

The Art of Conversion Optimization: 8 Awesome Ways to Convert Your Prospects to Buyers

Posted by Amit Kothiyal

The Art of Conversion Optimization

You have a gripping website design, a swift navigation, eye-catchy imagery and just perfect content!!! Still, you are not able to convert your customers as per the expectations. Why?

It is not always about the website. But, there are cases when your visitors are not ready to convert. Maybe they have not planned to buy as of now or are busy. Holding on to the interest of the buyers till they make their purchase is extremely essential. As the competition in the online selling market is pretty high, it is important that you make the right impact and for the right period of time on the prospective buyers more than your peers. There has to be some specialty in your website that will portray your quality of products and the goodwill of your company at once to the customers so that they choose you over your counterparts.
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22
Jul

6 Google AdWords Extensions To Help Improve Your Conversion Rate

Posted by Himanshu Pataria

Google-AdWords-Extensions-To-Improve-Your-Conversion-Rate

Every AdWords advertiser’s ulterior motive is to gain relevant prospects via clicks on his ads. If you are an advertiser yourself, this scenario will definitely sound familiar.

Well, this sets our goal – try and achieve as many clicks on your ads as possible. Now, what if we say that you can achieve your motive quickly and efficiently through a innovative tool called AdWords extensions? Yes, There are a number of AdWords extensions available today that can increase the number of related clicks on your ads drastically.

They help you convert your viewers into potential leads and thereafter, customers.

So what these AdWords extensions are and why should they be used? Let’s find out!


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04
Jul

Landing Page Design: Adopting Best Practices to Build an Affluent Landing Page

Posted by Sandeep Sharma

Landing-Page-Design-Best-Practice

First impression is the last impression! True to each word, first impression does matter, at least when we are talking about landing page design. A poorly designed landing page with poor navigation, shabby colors, and unreadable fonts is sure to turn the users off.

So how a landing page should be ideally designed? What are the various factors that define the efficiency of a landing page?
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28
Oct

4 Tips on Using Pop-Ups in a User-Friendly Way

Posted by Joydeep Bhattacharya

Tips on Using Pop-Ups

Ever since their emergence, pop-ups have been seen as nothing more than a nuisance. With time, pop-ups have managed to gather enough hate in the hearts of people that various tools have surfaced in an attempt to get rid of them. This dissatisfaction linked to pop-ups might be because of the fact that they are used to bombard the visitor each time they visit a website.

Many of us fail to realize is that there are specific parameters that can be set to restrict the number of pop-ups to stop them from becoming so annoying. For example, if a pop-up appears just once for each visitor through use of cookies, it is much more likely to yield better results.
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27
May

Common Ecommerce Design Mistakes That Kill Your Conversions

Posted by Sandeep Sharma

Common-Ecommerce-Design-Mistakes-That-Kill-Your-ConversionsWith the fast forwarding pace of web design industry, the need of having a visually appealing website has become an indispensable necessary especially if you own an eCommerce store. As technology is evolving with every passing day, the growth of eCommerce has skyrocketed with thousands of online stores competing with each other. Being the owner of an online retail store, you must be tracking new ways to keep your business’s growth on high levels; however the most important factor that contributes significantly in drawing major traffic to an eCommerce site is its design. If your site does not exhibit professionalism in its design, it might not be able to attract the attention of online buyers.
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15
Apr

A/B Testing- Learning the Tools and Its Impact On the SEO (Part-II)

Posted by Joydeep Bhattacharya

ab-Testing--Learning-the-Tools-and-Its-Impact-On-the-SEO

After going through my recent article that covered the complete guide about the A/B testing technique, someone asked me about why I have not discussed about the tools used for implementing the A/B test accurately on the website or if this test will have any impact on the overall SEO of a website? In response to his query, I am going to shed some lights on few key tools that are used for providing simplified A/B testing functionality as an important part of the Google Analytics suite. Besides, I will also discuss about the impact of A/B testing on the SEO of a website.
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13
Apr

A/B Testing: A Complete Guide to Improve Conversions (Part-I)

Posted by Joydeep Bhattacharya

a-b-testing

A/B Testing isn’t a rocket science to understand and implement, yet it is no so common among the digital marketers. Similar to other major subject of Internet marketing like SEO, SMO, PPC Ad campaigns etc, A/B testing also helps in knowing about the insights visitor’s behavior, which is essential for improving the conversion rates of a website, but its benefits are always underestimated.

Similar to its name what it sounds like, A/B testing is performed on two different versions of a website (A and B) on specific set of metrics to define which of these two versions yields better results. Whichever version performs best is selected to be implemented as the final version of the website. If the A/B testing is planned in an appropriate way, it can help in creating buzz about your business in the marketplace.
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