Three policy design parameters are driving the growth of FinTech in emerging economies. First, governments in emerging economies are moving towards “less cash” economies because of the discrepancies displayed by the cost of cash model. Second, the financial inclusion agenda needs the creation and leveraging of digital platforms for payments banks to reach people in geographical terrains that are left untouched by brick and mortar bank branches due to lack of economic feasibility. Third, the expenditure approach to national income accounting is replacing the traditional way of income and value addition based approaches. The expenditure approach to national income accounting offers advantages over the two traditional counterparts in monitoring consumer spending, liquidating black income  and shifting the taxation paradigm from income taxes to expenditure taxes to augment saving and capital formation. In 2018 challenges exist and impose constraints on the FinTech vertical’s growth. TIS, the leading the digital services consulting company does a dissection of the FinTech vertical’s anatomy to show that inbound marketing is the way forward to navigating these challenges.

Continue reading

Do you run a local business? Well, we have good news for you! You can benefit largely with the help of local SEO. No, we’re not kidding! Let’s discuss this in detail.

Local SEO has emerged as an essential component of a local business’ marketing strategy in this internet era. It can provide your product or brand with an altogether unique brand presence when incorporated perfectly. This is perhaps because local SEO zooms in on certain demographical areas and commercial activities with precise keywords. Simply put, it is much easier to rank for a keyword targeted at your city, than to achieve good ranking on the same keyword but targeted nationally or internationally. For instance, the keyword ‘plumbers in Chicago’ is expected to provide you quick rankings when compared to ‘plumbers in USA’. You’re getting the drift, right?
Continue reading

So are you all set to dive deeper into the process of rebranding? Undoubtedly, rebranding might be an exciting moment for a few; it is a mere unfortunate step for the others. But, whatever it is, just make sure that you and your brand emerge bigger out of it!

How would you do that? Well, simply, follow this article and dig out everything that you need to know. Stay assured, we’ve taken care of all the important steps and you just need to decide how you want your new online identity to look like. Keep reading to find answers to all your questions from reasons behind rebranding to promoting your new brand for a quick market acceptance!
Continue reading

Thinking to revamp your design on a new platform? Did you check the compatibility of your chosen new platform with respect to SEO essentials? How far is your new platform SEO ready?

Considering the fact that in today’s ever growing online space, a website is basically the heart and soul of your business, and implementing good SEO features has become essential for any new website you might want to build. However, not all website platforms are equally SEO friendly. Yes, you might have to do a bit more customization and coding on some platforms than others. So how do you study the SEO readiness of a platform?
Continue reading

Wondering how to cope with the off-season dip and smoothly function towards the e-commerce store optimization?

Every business is exposed to a slump during the off-seasons. Whether it is small or a huge branded e-commerce website, the sales are meant to fall when the peak seasons recede.

Keeping this in mind, you need to work on some e-commerce sales strategies to knock out the off-season slump and promote the e-commerce website.

Making a successful e-commerce website involves few tricks to adapt with the off-season slump and boost the sales. What are they? Let’s discover them in detail.
Continue reading

Google has been, over the years, in the quest to make information easily accessible. And to meet this purpose, various algorithms and updates are being rolled out from time to time.

This is where RankBrain or the fascinating new Artificial Intelligence comes into the picture. This system works by catering to the users’ need for information in a way that the searches are predicted beforehand and several connections or synonymous links are established to previous searches. This helps make the whole system much more efficient. The advantage here is that RankBrain works on its own and teaches itself instead of relying on human forces for programmed information. But there is a lot more to Google RankBrain.
Continue reading

Finally Google did it! An interesting new report feature in its beta is been released by Google Analytics, called User Explorer. As per this feature, the website owners will now get a chance to see the otherwise concealed on anonymized basis the interactions of visitors with the website. The report provides useful insights about the individuals who visited your website in the form of a timeline view and key facts like custom dimensions, user acquisition and the likes.
Continue reading

According to an estimate made by Statista, the revenue generated by online travel booking amounted to $340 billion back in 2010. As a travel agency, you could do your bit to earn a part of such whooping amount by making those holiday-goers to choose and book their holiday through your company. Seems like the best dream you have ever had? Believe us, it is not a dream anymore! Travel SEO could help you fulfill your goals and milestones within a blink of an eye.
Continue reading