02 October 2012

Engaging SEO Strategy And Social Media Activity For Effective Link Building


The coupling of SEO and social media will always be a definitive aspect in devising internet marketing strategies. Both the techniques have a huge effect on business marketing and are also evaluated to determine change in online platforms.

The communication of SEO and social media experts is imperative for designing a well-coordinated as well as comprehensive marketing plan. Both optimizing techniques have to be intertwined to enhance the visibility of a brand online. Wise lacing of the two requires some techniques to be followed for boosting the presence in the virtual space.

Employ social media for link development

Each one of us is well aware with the fact that social media has developed important from the search engine optimization viewpoint. This can be very well witnessed from the social signals realness such as likes, shares, views, etc integration into their ranking algorithm.

For obvious reasons Google+ is unified in the Google search results and Facebook data is now being familiarized in the Bing. The correlation between the social media and search results now has made things clearer to the optimization experts.

Link development is the most important element through which social media can make the kitty of SEO rich. This generosity by social is much desired in time of Google’s Panda and Penguin updates, as encouraging the relevant link connectivity has now become more important than ever. If to go with the new algorithm change, then the old trend of link development, which may include blog commenting, article submission, free directory submissions and several other low strategies now not just work for your site ranking but can ruin it.

Orient Blogging for SEO & Social

Consistency and high quality content have made blogging one of the effective ways to create links and authority on the World Wide Web. Good and keyword focused content captivate many links within industry circles and also rank well for many long-tail terms that boost the reputation of the company.

The blog post is a key to make relevant internal links to relevant content. Also, one should never neglect their site’s global navigation template from the blog. A link can be considered as a vote and incorporating it on your site’s main global navigation template on all the pages increases the number of votes for important pages. Moreover, it could be frustrating from a user’s point of view to arrive at the blog and then not quickly and easily getting back to the main site content.

Preparing blogs for SEO & Social

As blogging is highly important for SEO point of view, it is highly essential that the bloggers should be made aware about the best practices and should also be handed with a list of most important keywords. This way the team will create a new content with great skills, which is weaved around the keywords good for any internal links that is also compatible with the rest of SEO goals.

Blogging has also been highly effective link building tool as it is loved by the social media content. Taking part in guest blogging activities and also making relationships to create link opportunities is also impactful technique.

By Amit Kothiyal

Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently, he is working in a stellar digital marketing company TIS India Business Consultants Pvt Ltd. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on LinkedIn and Twitter to share his experiences with similar kind of professionals across the globe.

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