Journey of A Decade And Still Continue....
19 March 2015

Journey of A Decade And Still Continue….



AhaOne decade has gone…. it is hard to believe that 10 years of services have been completed. It still feels like I am in the provision time and have to perform my best to prove my skills and capabilities.

I remember my first day (19th March 2005) in the organization; I was in my struggle period and didn’t have any job in my hand. I was frustrated badly due to unemployment. Pawan Sir (Mr.Pawan Kotiyal) gave my reference to Vijayendra sir who scheduled an interview on 13th March 2004 at A-2/2 Mayur Vihar-1 (office address at that time). I reached Mayur Vihar Phase-1 at 9AM from Gurgaon and called Vijayendra sir that I am near the office. He told me, he will be there around 10 AM. I called to sir again at 10 Am. I just asked a few questions and started my work. Office was not big like we have today, it was just like a business startup office.


Honestly, I didn’t know about SEO back then. That time there were only two to three people- Sir, Sharma Je (the oldest employee of the organization) and Tarun (designer). I was assigned a computer and after few minutes lights were gone. I was sitting near Tarun who was making design (HTML) of

We didn’t had inverter at that time and used UPS for important work only. Around 5 PM light came and Sir came to me, showed few websites and gave me an introduction about meta tags. I was assigned one pilgrimage website whose Meta tag creation responsibility was given to me.

As I mentioned I was blank about SEO so Meta Tag was a new word to me. I started meta tags and added all possible search words in the meta title, description, and keywords. It stretched to approx 800 words and rejected by Sir 🙂

I was told to do self-analysis and prepared the Meta Tags again. My first Meta Tags got approved in the second day. I started my SEO career with very little salary just Two thousand rupees. There was no holiday to me even we worked on Sundays as well. Vijayendra sir too came to the office on Sundays. Manoj sir worked till late night even some time till early morning as well.

When I joined the organization, I was a boor person, having Haryanvi tone in language, no dressing sense and zero understanding of English.

My first project was from Australia and the client hired us on a trail project with 10,000+ keywords. We had a very tough target and fortunately, we achieved target before the trial period and the client was much impressed with us. We started to move our step ahead and never looked behind since then. Like every organization, we also faced ups and downs in the business but we accepted that challenge and continue to do our best.


In my 10 years’ service, I got the best motivator around me. I am much appreciated by the presence of Vijayendra sir who motivates me and made me a gentle person from a loudmouth person. Sir, we are luckiest because you always proved to be a good mentor and guardian to us and your support is like the blessing of God.

Manoj sir, same like Vijayendra sir; you always give me support like an elder brother and motivate all of us to do our best, i.e. not me only but my fellow members as well. Sir, I never worry about the future problem because I have Vijayendra sir and Manoj sir to keep by my side always.

There were several memorable moments in the past 10 years, that I wanted to share here but if I will start, the post will be much lengthy so I avoiding that part 🙂

Thank you to all my fellow members who are working with me and who have worked in the past. Hope the next such post will be after 5 years 🙂

By Amit Kothiyal

Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently, he is working in a stellar digital marketing company TIS India Business Consultants Pvt. Ltd. He has helped numerous brands establish their online niche with his out-of-the-box internet marketing strategies and lead generation capabilities. He is proactive on LinkedIn and Twitter to share his experiences with similar kind of professionals across the globe.

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