5 Social Media Secrets to Boost Your Online Store ROI

Ecommerce has completely changed the face of shopping experiences, where window shopping has become a forgotten dream, men and women and even children prefer shopping online or at least searching the products online.

According to a US-based research study, almost 39% of Americans like’ Facebook pages just to research new products or keep themselves updated about brands. For businesses, this factor can be translated as ‘Brand Awareness.

According to a research report released by Criteo in August 2015, the mobile market has a 33% share in eCommerce in the US while this share is 40% in global eCommerce.

EMarketer’s Forecast and Trends report launched by US MCommerce 2023, US MCommerce sales reached $359.32 billion in 2021 and will be more than double by the end of 2025.

In China, online shopping is the fastest growing trend, putting China at top of the list of online shoppers.

Social Media and Ecommerce

Websites like eBay, Amazon, and OLX are the early beginners and trend-setters of eCommerce.

Social media was a toddler when Amazon and eBay started. Amazon and eBay eCommerce didn’t need social media support at that time due to the lack of competitors in the market.

OLX’s eCommerce strategy is different from Amazon and eBay in terms of advertising and marketing. It introduced the concept of buying and selling used items while directly communicating with the buyers and sellers through websites and social media.

Today, the market offers tough competition which can be easily won with the help of social media. Almost every brand has pages on Facebook and accounts on Twitter but these basic steps are not enough to devise a workable eCommerce social media strategy.

Here are 5 social media strategies that can boost your online sales and improve your Return on Investment while bringing you among the top business makers in the market.

1. Choose All but Preferable Social Media Networks

The question of choosing all social media networks or a few always makes it difficult to devise a strategy. A broad-spectrum approach is to choose all social media networks if you can afford to hire social media experts for your online presence management and customer relations management.

In case of the limited amount of time and resources, which is quite common, it is ideal to choose preferable social media networks. Here are some tips to choose preferable social media networks.

• Facebook is a social networking site used by people from the age of 10 to 80 therefore Facebook cannot be missed while devising your social media strategy.
• Twitter is used for branding and business marketing. If you have an established business but you keep introducing more products then Facebook alone is a good option. But if you have a new or established business and you want to create brand hype then Twitter along with Facebook are good to choose.
• If you have a female audience in the majority with an age range of 20 to 50 then don’t forget to pin Pinterest in your social media strategy.
• For B2B marketing, LinkedIn is a good option.
• If your brand depends more on images and photos then choose Instagram to keep your products and services in touch with the customers.

More than 2.934 billion users logged in to their Facebook accounts in July 2022. This is not only a milestone for Facebook but an alarm for those brands as well that ignore Facebook in their marketing strategies for social networks. Facebook also offers ideal business solutions. The latest features include Call-to-Action for shopping and Mobile Product Ad Carousel which allows you to advertise your products as an image gallery.

2. Monetize Social Networks

As stated earlier, almost 39% of Americans like Facebook pages to research about products which means that online stores operating in the US already have 39% conversion chances. In the same perspective, globally operating online stores have a higher conversion rate.

Monetizing your social networks requires estimating possible ROI, setting up goals, and converting prospects into customers. The true picture of today’s eCommerce is similar to brick-and-mortar commerce. Here are some tips to monetize your social networks.

• Replying to the queries of your subscribers and page visitors is as important as replying to a customer standing in your shop.
• Responsiveness is the key to building trust. Give responses to individuals while maintaining an optimistic and neutral approach even in case of brand controversy.
• Keep feeding the visitors and subscribers with interesting content. Find out the hottest social media trends, share content on trends from other pages and ask for customer reviews while keeping your presence neutral.
• Share content which drives traffic from social networking sites to your website.
• Share the content of other brands to establish on-network links.

According to a report by Marketing Lands, almost 90% of customers purchase a product or render service after reading positive customer feedback.

Brand neutrality and positive feedback are essential elements for growing your customer base.

3. Use Hashtags

Using tens of hashtags may seem inappropriate for a selfie but for brands, it is an exception to use hashtags. Hashtags are among key marketing, branding, and advertising tools that simultaneously perform multiple functions for you including these.

• Content organization
• Adding uniqueness and value
• Increasing social media exposure
• Building on-network links
• Generating user interest

For optimum and ideal use of hashtags, use the keyword strategy. Find out the most used hashtags by not only your customers but the customers of related brands as well.

4. Curate Third-Party Content

There are two purposes of your social media presence.

• Driving traffic to your online store
• Growing customer base

The first two points discuss the first purpose and the third point discusses the second purpose. When you curate content from third parties, you solely fulfill the second purpose i.e. growing your customer base.

For improving the number of followers, customers, and subscribers, it is not essential to generate your own content or restrict the topics to eCommerce only. Produce content on anything viral on social media to engage people i.e. Social Engagement Optimization. You can also share content produced or shared by third parties but don’t forget to accredit the producer.

5. Other-Than-Text Media Optimization

There are two reasons to focus more on media other than text.

Firstly, search engines primarily Google trends of page rank optimization have changed. Ideally, text content comprising 1000 to 3000 words is considered informative and comprehensive for topic coverage. On the other hand, producing 8-second videos and audio and posting photos or graphic images takes lesser production time.

Secondly, people tend to share photos, videos, and audio more than text content. This is the reason that text blogs are upgrading their web pages for other types of media and photo specialty forums like Instagram and Pinterest are becoming more popular.

Photos, videos, and audios are also ideal media for mobile audiences. If you have developed your online store app then sharing photos, videos, and audio with customers would bring more profit.

Conclusion: 

This article has a lot of information to understand and implement in one go but these are clearly the correct insights to have a successful social media marketing campaign for your business. With these 5 techniques, you can devise an online store social media strategy that successfully helps you win your online business goals. These strategies will allow you to gain more organic traffic, keep your visitors engaged and increase your conversions. In near future, social media will be more involved in deciding the success of your business therefore adapting to modern trends today will help you save the future. All of the above-mentioned will definitely have a collective positive impact on your social media ROI.