Till now, only a small number of verified users and selected advertisers could access Twitter analytics. The rest had to rely on third-party tools to fetch data like the number of impressions, clicks, and followers. The situation was even tricky if users had to find out the mentioned data for a specific period of time. But Twitter has given them a reason to rejoice by introducing Analytics Dashboard for all users. To access this feature, your Twitter account needs to be 14 days old and should not be suspended, protected, or restricted.
The news is a huge relief to all those who had to rely on social media tools to fathom the success, shortcomings, and obstacles of their Twitter strategies. Now, users can easily find out their best-performing tweets and replicate the thought behind them to increase the level of engagement. Just like Facebook, they can also see the location where their followers are residing. There are many other insights one can analyze through this newly launched Twitter Analytics.
The analytics dashboard gives you three options, namely Tweets, Followers, and Twitter Cards. ‘Tweets’ gives you the total number of impressions for the last 28 days and its comparison with the impressions generated in the previous 28-days period. Here, one can also see the individual performance of one’s tweets, in addition to retweets, favorites, replies, engagement rate, and the number of clicks generated in the last 28 days.
‘Followers’ option shows you the growth of followers, along with their interests and location. You would also find the gender division of followers, which could be very useful while thinking about inserting Call-to-action (CTA) in tweets.
The third option is ‘Twitter Cards’, which is again divided into three parts – URL Clicks, Install Attempts, and Retweets. These parts take into consideration the traffic and all the activity to your website from all Twitter users (including your official account).
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Just think how efficient your Twitter campaigns could be with all the insights at your disposal. Leveraging significant statistics including the demographics of followers, the number of clicks your Twitter account is generating, and the percentage of increase in engagement, you can easily and quickly achieve your Twitter marketing goals. Further, the data could be even more useful when you are advertising on Twitter.
Twitter Analytics is a feature introduced by Twitter that helps you keep a track of the performance of your account. It is a data dashboard which supports you with your social media strategy and guides you in identifying your most loyal followers.
Earlier this feature was not available for all but now it is and it is free and easy to use for everybody. So, if you have not accessed this feature yet, it is the right time to do so as it is really amazing that Twitter has given opportunity to all users to have an insight of such detailed analytics of their account and tweets.
To have a better understanding of this feature you can hire social media marketing experts like TIS India to plan a proper Twitter marketing strategy in order to give more positive exposure to your tweets and consult a web analytics expert from our team today for proper tracking, reporting, and analysis of your brand’s social profiles.