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29
Oct

Why the presence of your business on social media channels matters?

Posted by Amit Kothiyal

Why  presence of your business on social media matters With the launch of social media sites, businesses have got a great platform where the users can comment, share, or provide a feedback about the products and services on the regular basis. Furthermore, it has been observed that the users prefer to visit their social accounts at least twice a day. Any update on the timeline has a high probability that the readers might tick  the ‘like’, make  comment, or share a post.

Businesses always look for ways to webcast their company’s profile and messages to the users and clients.  Social media channels are the one that help the companies to achieve their goals and objectives.  For small and medium scale industries, such platforms have proved to be one of the best alternatives to reach their potential buyers and markets globally.

Brand, reputation and accessibility are the three important pillars for a company to grow and attain success. Thus, it is important for a company to have presence on the social networking sites such as Facebook, Twitter, Google Plus, LinkedIn, etc.

How does it matter?

1) Humanize the Brand

Social media channels are the life support that keeps the businesses stay upright even in shortcomings.”

Humans cannot stay alone and need to make personal and emotional connections with each other. Similarly, companies need to connect with the people and  persuade them to become their prospective customers. Social media sites provide an excellent platform  to humanize the brand by establishing a communication with the users  across the world.

2) Brand Loyalty

Social media channels establish a bond of trust between companies and customers.”

It is a general tendency that people believe those whom they can contact directly. When the customers are able to connect directly to the companies, it develops a sense of reliability for the brand. Similarly, the companies also prefer to stay in touch with the customers to establish day-to-day communication and  receive feedback or suggestions related to the products or services. On the social platforms, customers provide reviews, share comparisons and raise issues that your business should immediately respond with the answers.

3) Business Opportunities

Social media channels are the gold mines to avail business opportunities.”

This is the technological era. Smartphones, tablets and laptops are the devices that have become the important necessities of life. Furthermore, modern-day life will certainly find a hard time to sustain a day without the internet. Search engines and social media sites are the biggest platforms that receive millions of hits in a day. Talking about social media activities; Facebook, Twitter and LinkedIn are the various sites where everyone can share pictures, reviews, complaints and feedback frequently. Thus, launch a campaign that can improve the visibility, website traffic, and leads for your business. Additionally, it also allows you to find the potential business partners and vendors existing in the industry.

4) Develop Content and Trust

Social media channels help your business become a key source of information, which is trusted by all.”

Develop content that is equipped with market information and business knowledge. This portrays your business to be an expert in the industry. Moreover, create interesting and educational content to assist the customers avail tips related to the products and services.  In turn, the customers  might share the content over the different  business networks.

 5) Priceless

Social media channels deliver results that are priceless for your business

Social media channels are  an easy, fast, effective and low-cost alternative to reach the customers and  inform them about the various features of a newly launched products or services.  It is easy to post news, content, or business messages to develop trust and reputation among the partners, vendors and customers using the social media sites. You just need to hire an expert social media company to launch the campaign to attain the goals.

Hence, enroll for the social media campaign to acquire trust, name and ways to reach the customers and collaborates worldwide.


Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently he is working in a stellar digital marketing company TIS India Business Consultants Pvt ltd. since March 2005. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on Google Plus and twitter to share his experiences with similar kind of professionals across the globe.