Writing Effective Blogs for Tech Clients: Practical Tips

You cannot escape writing blogs for tech clients if you are running a digital marketing agency because such customers usually form a significant chunk of the overall client base.

But, what creates hindrances while writing blogs for tech clients? It is the frequent changes in technology that poses challenges in staying up-to-date.

Writers confront the dual challenge of identifying the relevant topic and figuring out the details their tech clients look for in the blog posts. These challenges also put writers in the difficulty of ranking the website on Google.

But, the mandate is that writers need to find ways to deal with the challenges to develop appealing and valuable blog posts for tech clients. And for then, the following can be effective ways:

Understand Your Audience

It is the first thing to do before you compose a tech article, even if the topic is unfamiliar. You should make efforts to understand your target audience.

You can start by creating a custom audience persona, targeting the client’s goals. But, there can be no universal formula to make such a persona. And, multiple things can come into the picture, such as the client’s unique needs, audience, location, etc.

So, here are a few things for you to look at, such as the goal of your tech client. But, first, figure out whether your client is selling products or building brand awareness.

• If your client wants to sell products, you can start with market research. First, ensure that you focus on the age group of the consumers who are the most likely to buy the products. At the same time, you should check the purchasing power of the target customers. As such, target the consumers with a source of income between the ages of 18 and 45.
• On the other hand, if your client is looking to build brand awareness, their objective is to showcase their technical capabilities. So, you should focus on attracting consumers with some technical knowledge. You can choose topics, such as the technology of the products, studies, and research initiatives. Moreover, you can write on the differentiating features in their products or services.

Analyze Competitor Keyword

You cannot escape analyzing competitor keywords in any content strategy, and writing for tech clients cannot be an exception.

So, you need to carry out a competitor keyword analysis to understand:

• The traffic on your competitors’ pages
• Their targeted keywords
• The articles deliver results

When you see the article performing the best, you can get an idea of the type of content your audience is looking for. And, by knowing the targeted keywords of your competitors, you can identify keywords with high search volume and low competition. These mental inputs can help you generate new topic ideas.

It might so happen that you might not know who the competitors are, and in that case, you can use a tool, such as Market Explorer, to find out your competitors.

Start Writing

Next, you need to finalize a topic and start writing your blog. Let us imagine that you are writing a blog for a tech client who wants to share information about their products to make things easily understandable.

So, the spontaneous question is how to go about it.

As the blog intends to make potential customers aware of the products and services, so doing competitor research is not the right thing to do. Instead, you need to search the brand name to figure out the popular products.

You need to:

• Research keywords related to your client’s brand instead of the competitor’s brand
• Identify the most popular products based on page traffic and keyword volume
• Find the related keywords
• Choose product-specific keywords
• Use the associated keywords in the blog headers and the body.
• Include the focus keyword in the slug, meta title and description, and the featured image’s alt attributes.

But, before you begin writing, you should make yourself aware of choosing quality keywords.

You need to ensure that you choose the best and most efficient keywords. And, finding such keywords can be a challenging task during the content writing process. But, you can successfully find high-quality keywords if you look for :

• High search volume.
• Low competition
• Related to the topic
• Fewer search results

You can use a tool, like Google’s Keyword Research Tool, SEMRush’s  Keyword Magic Tool, or AHREF’s Keyword Explorer, to find a list of supporting keywords to optimize your blog for search engines.

Optimize the Blog

You should remember that your blog has to be search engine friendly. Therefore, you have to optimize your blog for search engines to make your blog appear in the top search results.

You have to optimize your blog content with the help of primary and supporting keywords you compiled.

The following are the steps for optimizing your blog for search engines:

• Ensure that the title, first paragraph, and header contain the focus keywords
• Structure all article headers logically using different header levels, such as H2, H3, and H4, with the primary and supporting keywords.
• Use bullet points wherever you can
• Take the help of SEMRush’s SEO Writing Assistant tool to check the readability score and follow the optimization suggestions shared by the tool.

After optimizing your blog, ensure you double-check it to check that everything is alright. Unfortunately, many writers undermine the need for double-checking what they wrote. It is a mistake, so avoid it.

You should ensure that you have answered all of the essential questions your reader might ask while reading your blog. For example, suppose you are writing about an upcoming product like a new mobile phone, you should include information like pricing, technical specifications, new features, release dates, etc. Likewise, you should add links to literature that cites authoritative sources if you write about new technology.

Remember, double-checking is crucial, so do not undermine it. For example, ensure that your blog contains all the relevant keywords to be search engine friendly. At the same time, ensure that your blog is free of keyword stuffing as that will lead Google not to consider your blog for search engine rankings.

Usually, new blogs need three to six months to show their SEO potential. So, you should monitor the progress through Google Analytics.

If your blog fails to deliver SEO results, you should restructure your SEO process and update your blog.

Another essential thing to do is, optimize your blog for images. You can do so by using the alt attributes to add detailed descriptions. Again, it will help the SEO rankings for your blog.

Conclusion

Even though writing tech-related blogs can pose challenges, you can effectively deal with them by following the steps outlined in this article.

Usually, a tech client can see many articles on their business offerings. As such, you can write about their most popular products or services to create a unique appeal.

But, the type of blog you will write depends on your client’s goal. For example, you can write about their favorite products or services if the underlying goal is to increase sales. And a unique content idea can be the topic of your blog if the client wants to increase brand awareness.

You can get rid of your confusion to write in the correct way by delegating the blog writing task to a trusted and effective content writing agency, such as TIS India. With a team of highly experienced and skilled technical content writers, TIS India can write the best blogs for your tech clients.