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Petsworld – eCommerce Website

Delivering Pets Food and Accessories for 12 Years

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Introduction

Project Overview

Petsworld is an online one-stop shop for all your pets’ needs. The website store offers a variety of options in pet food and accessories across pet categories and breeds.

The business aimed at increasing its revenue by improving the user experience of a large number of website visitors and traffic it already use to receive while preserving the SEO value of the website.

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REQUIREMENTS

  • The website design had to be accommodating for the large traffic it receives, while easy from a user experience perspective.
  • Custom functionalities based on the IP addresses of website users, the pages they visit and their behaviour on the website had to be built in
  • Data collection points while keeping the module secure and robust
  • Enhancing marketing automation with the deployment of third party tools and custom data points
  • Ad Sense integration in the blog section without hampering the user experience.
  • Comprehensive sales management module at the backend

SOLUTIONS

  • Heatmap and user analytics tools data for over a period of 5 years was analysed to come up with user experience-oriented design
  • CRO optimization across the transactional pages which resulted in increased conversions
  • A comprehensive sales management system taking care of invoice management, coupon management, and inventory management was created to streamline the requirements of the ever-scaling e-commerce business
  • Custom functionalities to serve returning users basis their IP Address and dashboard-based history
  • Close attention to successful website design revamp keeping in mind the existing SEO value of the website

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