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Service My Car – SEO

Enabling Users to Connect With Mechanics in Australia

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Introduction

Project Overview

Service My Car is Australia’s easiest-to-use mechanic directory. The business aims at bridging the gap between great mechanics and people in urgent need of their services.

The business wanted to increase the keyword cloud already ranking in Google search results to explore new opportunities in lead generation.

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REQUIREMENTS

  • Augmenting the search engine visibility and finding new keyword opportunities was the primary goal for this local business based out of Australia.
  • Holistic information architecture revamp recommendations
  • In-depth technical audit and deep research-based keyword selection
  • Segregation of keywords into multiple categories and priorities

SOLUTIONS

  • Though the website’s structural changes resulted in a dip in rankings initially the implemented strategy made about 130+ targeted keywords rank on the 2nd page
  • The website undisputedly performed ahead of its competitors in terms of search engine rankings.
  • Proposed localized pages worked great for leveraging local keyword opportunities and increased lead generation.
  • Mid-term home page design change to better optimize the website loading speed resulted in additional improvement of keyword rankings

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