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TourMyIndia
(Website)

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Introduction

An Award Winning Tour and Travel Organization

TourMyIndia is a 15+ years old leading tour operator based out of India. Primarily deals in creating customised tour packages for all customer segments including MICE events for corporate clients.

The business wanted to create a website with refreshing aesthetics appealing to users and also a design which accommodates the large repository of informational content that the business had created over the years of existence.

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REQUIREMENTS

  • The organic growth of the business website had been exemplary in the past years, so they wanted to pay extra attention to the SEO capabilities of the website
  • TourMyIndia being a core B2C business emphasized on the website being visually appealing and highly functional, facilitating easy manoeuvring through the website and usage of high-quality imagery keeping visitors riveted.
  • The backend custom module was to be developed for the team facilitating booking management, itinerary generation, invoice creation and lead management.
  • The new design like the one prior was to be prepared to cater to more than a million visitors a month. Therefore customer experience tools and marketing automation tools were to be integrated to churn out max benefit from the users.
  • Ad Sense integration in the blog section without hampering the user experience.

SOLUTIONS

  • Targeted locations pages, deployment of website design best practices keeping in mind the SEO standing of the website and a keen eye towards URL structure, internal linking, designing to accommodate the good length of content, enabled a successful website design to revamp preserving the SEO value of the website and increasing the conversion rate.
  • A large number of similar domain websites were researched globally to finalise a design which is an improvisation of the best design USPs of others. The selection of images, elements, and colour scheme was done in line with the customer base.
  • A robust and easy-to-use backend module was created that automated workflows for the team and also helped customers by reducing turnaround times by 50%. The module enabled the team to generate customised itineraries basis the preset plan and pricing information using different templates, invoice management and lead management were the additional features of the module.
  • Dedicated third-party tools were deployed basis of varied requirements for improving customer experience and conversion rates through marketing automation.