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TourMyIndia
(SEO)

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Introduction

An Award Winning Tour and Travel Organization

Tour my India is a 13+ years old India based travel operator which has built a name for itself in the tourism industry with its immaculate services and diverse service offerings.

The business aimed at exploring new avenues in terms of keyword opportunities and quality website traffic adding to its ad sense revenue.

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REQUIREMENTS

  • Carving a space of its own in the much competitive travel and hospitality industry, TourMyIndia wanted to expand its outreach even further in the digital space through better SEO, enabling increased organic lead generation and website traffic for ad sense ads revenue.
  • The website structure was to be revamped based on the SEO team’s suggestions
  • A detailed technical audit of the website is to be conducted to enhance the SEO standing of the website
  • The detailed scope was to be defined encompassing content plan, web content optimization, link-building activities
  • Third-party tools for better user experience and website traffic analysis were to be recommended and integrated.

SOLUTIONS

  • A large number of informative blogs made the link acquisition process easier and high-quality links were acquired in large numbers leading to a high number of keywords ranking in the first 2 pages of Google.
  • More than 680 keywords were finalized and segregated into categories based on relevance, priority, etc. which helped in tapping into new keyword opportunities
  • Well–researched website blogs were written which promoted better organic traffic and drove high intent prospects to the website.