The recent study conducted on Digital Marketing strategies of the companies by 2015 has revealed that companies are expected to enhance their digital marketing budget in 2015. This might be surprising but true since, marketers have learnt that investment for driving business advantage and revenue growth is important for better customer experience. And not only the companies will make their digital marketing budget healthy, but they will also focus on their overall business growth in the coming 12-18 months.
Continue reading

With new financial year already upon us, businesses across the globe are busy revamping their current digital strategy for enhanced ROI while some of the world’s biggest brands move forward to reorganise their digital integration plans in 2015.

This blog peeps into the major online marketing predictions based on true facts and figures so that you can prepare for a grand 2015 FY and put all your digital efforts in the right direction. From market research and conversion strategy to integrated organic tactics and full funnel analytics; this piece will help both SMB’s and large scale enterprises to execute winning digital campaigns in 2015.
Continue reading

The Jingle Bells have already started ringing in your town’s street indicating that the time has come to bid farewell to 2014 and start dreaming big for achieving your business goals in 2015. But amidst all these advance preparations for accomplishing greater success in 2014, don’t just stop enjoying your holiday season and quality time with family and friend. Just read this post as a reminder of the New Year pledges for Paid Search that you must take for improving your Return-On-Investment (ROI) in 2015, once these celebrations will be over.
Continue reading

With the arrival of fourth quarter of 2014, winter has already knocked the lanes of our towns with holiday decorations popping up in homes and shops. It’s time for you to prepare optimized pay-per-click (PPC) advertising campaigns that can help in enhancing your revenue and profit gigantically in this holiday season. Holidays are busiest period of the year for the e-commerce advertisers and online retailers as the target customers become very active in this season, thereby increasing the chances of e-commerce store owners to earn maximum profit through their online business.
Continue reading

PPC advertising, in recent years, has gained immense popularity as one of the most profitable strategies to cash online opportunities and climb the ladder to heightened ROI. According to the statistics collected from an infographic put forth by Wordstream, when web surfers are actually looking to purchase, 64% of the people clearly intending to buy click on sponsored results (paid results) as compared to the rest 35% who rely on organic links.
Continue reading

Have you been hit by the Panda 4 Update or you are just agonized about its implications? If so, then you must have heard about “thin” content. What does this “thin” content mean and why it has topped the priority list of Webmasters ever since the release of the Panda 4.0 algorithm update? In 2014, we have completely shifted our focus from the “Old SEO” to the “New SEO” techniques. Even after employing the latest SEO techniques like molding an insightful, helpful experience for the site user, some websites still suffer from their ranking downfall after the launch of the Panda 4 update.
Continue reading

As seen from the last 3 years, ecommerce sales shoots up to all time high during the Christmas shopping season (Nov1-Jan31) making it the most profitable time of the year for online merchants. Projections from various sources indicate that in U.S, consumer spending surges during Pre-Christmas weekend and this year (in 2014), the U.S retail sales is likely to increase by 4-4.5% (~ from $981 billion to $986 billion) by the end of the quarter.
Continue reading

First comes the text messaging, then email and now social media platforms seem to take the control of the internet world due to which the social media marketing has completely revolutionized the concept of digital marketing in the past few years. Facebook, Twitter, Google+, Pinterest, and LinkedIn have become popular names in the world of social networks for driving loyal customers and leads towards your website. Simultaneously, the growing popularity of mobile phones and tablets has increased the use of mobile internet extensively among the younger generation.
Continue reading