In today’s era, where practically every business is online, just having an online presence is not enough. Studies have shown that roughly 96 percent of the visitors on your site are not even ready to buy a product.

This is where retargeting can help. It just ties up the loose ends of an online strategy and helps the customers move deeper into the sales funnel towards successful conversion. Facebook is a platform that is brimming with customers. It is that one spot where the whole world is logged in, at some point in time or another.
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Marketing automation has become a highly discussed topic among marketers. And there is a good reason for this popularity!

As the numbers via Ve Interactive suggest, marketing automation for B2B is on the road to become an industry worth $5.5 billion dollars. This shows that the interest in marketing automation is here to stay for a long time. And companies getting a first mover advantage are likely to thrive over their competitors in the industry.

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The digital marketing world is constantly crossing newer milestones with each passing day. It is changing and growing continuously. In order to keep up the pace with the technological advancement of the latest age and enhance your business growth, you must integrate your marketing endeavours with the growing digital marketing trends in 2019. Make your brand marketing more impactful and relevant by following these successful digital marketing trends to push newer boundaries in 2019.
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Call it the epic battle between David and Goliath. From downtown New York, Venice, Paris to Munich, the number of micro, small and medium enterprises (MSMEs) outnumber the number of blue chip multinational corporations doing business. Yet, the tragedy of this truth is that the population of MSMEs across the world makes for statistical data and a crowd but established market leading brands that come under the shelter of scaled up blue chip corporations are the ones that people know, recognize and transact with. In other words, blue chip corporations have a reputation that could range from great to good or bad. MSMEs on the other hand despite forming the pack of the global economy are the herd; the ones that investors, customers, and employees do not know.

Digital marketing companies and consultants including us at TIS acknowledge the fact that in best cases MSMEs at best struggle to build a reputation and thus are unable to leverage it as a move of strategic behaviour and branding. The gravity of the challenge only increases if the reputation is bad. However not everything is lost and at last paradise it seems can be regained. Thanks to the evolution of the digital ecosystem for doing business and the cost, process and time efficiencies of online reputation management being offered by digital marketing companies, MSMEs can look forward to reinventing the rules of competition in the market.
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Ecommerce business has taken off for a long flight. With an annual compounded growth rate of more than 25% across the global economy, it looks like finally ecommerce has announced its bid to stay in time. These are still early days in the year 2018 and one can expect big things to happen to the ecommerce vertical, especially the manner in which inbound marketing is leveraged shall be a key differentiator. TIS, the leading digital services consulting company in India offers an insight into these top seven inbound marketing best practices that shall enable the ecommerce vertical to leverage digitization to take the big leap after having crossed the threshold level of growth in sales and gross merchandise value.

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Three policy design parameters are driving the growth of FinTech in emerging economies. First, governments in emerging economies are moving towards “less cash” economies because of the discrepancies displayed by the cost of cash model. Second, the financial inclusion agenda needs the creation and leveraging of digital platforms for payments banks to reach people in geographical terrains that are left untouched by brick and mortar bank branches due to lack of economic feasibility. Third, the expenditure approach to national income accounting is replacing the traditional way of income and value addition based approaches. The expenditure approach to national income accounting offers advantages over the two traditional counterparts in monitoring consumer spending, liquidating black income  and shifting the taxation paradigm from income taxes to expenditure taxes to augment saving and capital formation. In 2018 challenges exist and impose constraints on the FinTech vertical’s growth. TIS, the leading the digital services consulting company does a dissection of the FinTech vertical’s anatomy to show that inbound marketing is the way forward to navigating these challenges.

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The financial services vertical is witnessing tectonic shifts because of disruptive innovations. Digital marketing is leading the charge of disruptions in the BFSI (baking, financial services and insurance vertical) like never before. TIS, the industry leading digital services consulting company brings to you the top insights on key drivers and business areas that characterize disruptions being led by digital marketing.

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Are you trying hard to gain maximum output from your local PPC campaign, but all in vain? Is your PPC campaign not delivering the expected benefits?

Well, you’re not alone! We all have been there, and ultimately end up realizing that you don’t need to think big to get maximum returns, especially when it comes to PPC. It pays to be local and your local markets are only going to make your campaign a success.
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