12 Essential Web Design Trends of 2017 to Watch Out For
17 January 2017

12 Essential Web Design Trends of 2017 To Watch Out For


2016 was the year that web design disciples the world over proved themselves to be the singular champions of free thought in design. Slack’s outstanding UX propelled the startup to unicorn status amidst a flurry of competitors, responsive design flourished and gave birth to a new era of mobile-friendliness and device agnosticism, and the web as a whole experienced a shift in consciousness as sites became easier to use, apps became more intuitive to navigate, and services became all the more delightful and engaging to interact with.

I am proud to say that the field has finally come of age and found itself. At long last, UX experts, Digital Empaths, and Interaction Designers have risen to the highest echelons of the creative class to further the bleeding edge of technology, design, and user delight.

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With Web Design Evangelists like Tobias van Schneider, Jennifer Aldrich and Chase Buckley behind the wheel, we are steering towards a brighter future. A future where little big details bring about user delight at every corner, where device agnostic pixel perfection is the norm, and where simple day-to-day experiences engage, excite, and stimulate users in new and innovative ways.

So where do you fit into all of this? To architect the experiences of tomorrow, you must first design the interactions of today. It is not enough to look in front of you. You must look ahead, to the future where the real paradigm shifting trends of tomorrow lie in wait:

To sum things up, website owners aren’t focusing anymore on providing the most detailed information to their visitors, but are instead choosing to convey their message in the most efficient and immediate way. Don’t misunderstand us: all the content is still there, it’s just displayed in a more streamlined and “sexy” way.

Just to give you an example, see how Blogabet’s website has evolved in the past 3 years.

Past website looking pretty static, not a lot of colors, annoying banners on both sidebars and non- responsive.

Blogabet Before

Blogabet Before

Blogabet After

Blogabet After

Now, that you know what I mean, let’s see what the trendiest styles are for 2017:

1. Minimalism

This ought to be one of the major 2017 patterns in web design. Very nearly 90% of all presentation sites are utilizing an insignificant site accentuating on execution (speed) and uncluttered UX.

To some degree, the pattern was begun by the move to responsive sites, which not just should be sure about a portable screen, yet have likewise energized looking over, which means clients don’t anticipate that all substance will be stuck in the crease.

Typography, complexity and space are extremely imperative too.

2. The usage of more SVGs

SVGs (adaptable vector illustrations) display website specialists and engineers with a great deal of favorable circumstances over more conventional picture designs like JPG, PNG, and GIF.

The key preferences of SVGs come through noisy and demonstrate in the configuration innocence itself: adaptable and vector. Rather than being raster or pixel-based, SVGs are made out of vectors: scientific portrayals of the question’s shape.

This implies SVGs are determination free, so they’ll look extraordinary on any screen, on any gadget sort. No compelling reason to stress over making everything retina-prepared.

In any case, that is not all. SVGs additionally shake since they don’t require any HTTP asks. Furthermore, in the event that you’ve ever run a page-speed test on one of your sites, you’ve presumably seen that those HTTP solicitations can truly back off your site. Not so with SVGs!

SVG is used to define vector graphics on the web, can be animated and works alongside JavaScript and CSS. It’s also indexed by search engines and currently a W3C recommendation. In addition, you can invigorate them!

3. Google Fonts

Once upon a time, the web was filled with boring, standard fonts. In order to ensure compatibility across the greatest number of users, web designers were forced to limit their live text font choices to those typefaces commonly found on most machines.

Things started to change starting 2010 when Google made the open-source library of fonts called Google Fonts.

In 2016, as Google kept on taking a shot at Material Design, it additionally patched up the Google Fonts benefit. Reviewing textual styles is snappier and less demanding, including the capacity to see textual styles on an entire swatch of foundation hues. It’s likewise less demanding to arrange textual styles, and Google highlights Featured Fonts that it feels are appropriate to Material Design.

Strikingly, Google has additionally built up a free text style called Noto, intended to bring a firm visual dialect to 800 unique dialects (read the full story by means of Wired), so that there will be a coherence while changing dialect settings or comparing scripts.

Anticipate that more web designers will examine Google Fonts in 2017.

4. Google AMP

You have probably heard a lot about AMP lately. According to Google, AMP (Accelerated Mobile Pages) “is an open-source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

What does that mean in plain speak?
AMP is an initiative by Google to improve the mobile experience. By stripping down webpages to just the important parts, it allows them to load much, much faster. Have you ever spent 30 seconds waiting for an article load, just to give up and head back to Facebook?

AMP is designed to help you avoid that scenario. AMP works in two ways. First, it narrows the technologies used by developers to create content. It requires simplified coding and does not permit the use of JAVA.

This helps streamline pages. Second, it serves up pages from its own servers, which means it doesn’t have to connect with each publisher’s server, which can take time. To do this, developers must create a stripped-down version of their site specifically designed to meet AMP requirements.

The main benefits of AMP are that users get a better, faster experience, which means they read more, search more, and possibly even buy more. For publishers, it results in higher SERP rankings, though Google has been quick to say it isn’t a ranking factor, but, AMP helps increase mobile-friendliness and speed, which are very important ranking factors.

5. Usage of 3D geometric shapes

Presently for a little history. Quite a long time ago, the huge computerized pattern was skeuomorphism. The thought was to copy genuine protests on advanced interfaces. For instance, you most likely recall the scratch pad on the iPhone that resembled a real notebook.

While cool and clear, it didn’t feel present-day enough. At that point, Flat Design assumed control over the web (Microsoft Windows 8 style) with moderate symbols and solid shading obstructs with no reference to our genuine world at all it began showing up all over.

While imaginative, individuals got somewhat lost. At long last, Google turned out with Material outline and conveyed some crisp point of view to geometric shapes, including a few shadows, movement, and strength to the geometric style.

Why the hell would we say we are recounting to you this story? Since when Google folds a wing the whole Web is shaken. Also, on the off chance that they’re utilizing geometric shapes, as should we. Outwardly, be prepared to see increasingly 3D geometric shapes in sites foundations and design support as a rule. Why? Since Google (other than your mother) knows best.

6. Stop using stock photos

There’s a fascinating website architecture incline worth specifying. It’s a significant basic, yet inquisitive one.

While perusing the web in the most recent couple of months, I do have the inclination that we see a decay of stock photographs on sites. As individuals, we do want to see bespoke pictures which truly identify with the organization or business, as opposed to a non-specific picture.

I additionally have the inclination that website specialists would rather utilize no picture at all then utilizing a stock photograph.

Photography is an artistic expression and one which maybe got somewhat lost for a couple of years. Be that as it may, in 2017 it’s back and more capable than any time in recent memory. The vital thing to recall, however, is that your site fills a need and in this manner, everything on it, including the picture, must do as such as well.

Pictures of your kin (meet the group) are famous as well – put a face to the brand.

Not just bona fide symbolism are on the ascent. Kid’s shows, funny cartoons, and different delineations are as well. Particularly among tech groups, a funny cartoon can be an awesome organization to talk about a specific theme or clarify something in detail.

7. Using a long scrolling website

While long scrolling websites are exceptionally well known, they’re not implied for each sort of business or site. This approach is an extraordinary decision for sites that:

  • Have portable activity as a key wellspring of guests.
  • Have a ton of data that works best when exhibited on a solitary page, for example, a one-page online resume or a magazine.
  • Have content that is every now and again overhauled in a turnaround sequential request, for example, a blog, a survey website or any webpage with client produced content.

Remember that if your site has huge amounts of photographs and recordings, you might not have any desire to make a long scrolling page. A lot of media can influence stacking time and make a baffling experience for guests.

If you do have a portfolio website or a photo album, please don’t use long scrolling website, because your visitors will hate it (we all hate scrolling through high quality images).

8. Next generation of responsive design and it’s wider implementation

Although responsive design is also something which has been around for a few years, what we predict to see over the coming year is an even bigger uptake in the number of brands, both big and small, who are building responsive-based sites.

For those who may not know what responsive design is, it’s essentially an approach to building a site using CSS media queries and flexible grids layouts to create a single, dynamic site that adjusts and re- jigs it’s content to best display itself on various sized devices. It works hand-in-hand with mobile-first, as mobile-first designs the experience and the look, and responsive implements it.

Responsive outline will proceed command since it is a standout amongst the best methods for accomplishing a decent UX. One of the bonuses of responsive design is that it allows businesses to pay for just a single site build which effectively delivers content on mobile and tablet, all the way to laptops to big-screened desktops.

Back in April 2016, Google changed its positioning calculation to organize sites which have advanced substance and all through the following year we’ll see organizations rushing to re-support their Google positions.

Rankings aside, what’s also interesting to note is how user behavior has changed over the last couple of years. Internet users have quickly taken to mobile-optimized sites which make their browsing experience easier, and any site which now doesn’t meet these standards simply won’t cut it.

As site suppliers, we should acknowledge the circumstance, however, that there’s not a one size fits all circumstance here. I do trust that offering fewer choices, less responsive perspectives, changes of those sites will go up.

9. More hand-drawn animation

Since designers try to provide visitors with a comforting, user-friendly presentations, they tend to use hand-drawn and hand-written elements moderately. Sometimes, only few design elements are designed accordingly while the rest of the design is focused on clean content presentation and isn’t drawn at all.

For instance, often only category headers, search boxes or navigation are hand-written. However, it is important to understand that there are still many examples of the exaggerated use of hand-writing and hand-drawn elements. Yet we’ve observed a growing number of designs where such elements are used sparsely and accurately. As old fashion returns, we shall see plenty of websites this year adopting this technique.

10. The translation from “web design” to “user experience”

Web design is dead. Face it! The concept of web design in the traditional sense is fading away. Or as Eric Meyer stated in a recent Offscreen magazine he stopped calling himself a web designer but rather calls himself an “experience designer”.

Indeed, to state that you are a simple website specialist is doing unfair given the numerous parts that you need to play in the lives of the clients of your framework.

Today’s website specialist is responsible for planning a whole ordeal for the client. On the off chance that we take a gander at a website specialist’s set of working responsibilities, we’ll discover a ton of prerequisites that go past the conventional thought of “website architecture”.

So don’t think in terms of a web designer, put yourself in the client position and feel the real user experience.

11. Material Design

Material Design is a Google’s conceptual design philosophy that outlines how apps should look and work on mobile devices. It breaks down everything — such as animation, style, layout — and gives guidance on patterns, components and usability.

According to Google: “We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design.”

The material starts with mobile but extends to any other device. It is rooted in a few principles:

Realistic visual cues: The design is grounded in reality and actually inspired by design with paper and ink.

Bold, graphic and intentional: Fundamental design techniques drive the visuals. Typography, grids, space, scale, color and imagery guide the entire design. Elements live in defined spaces with a clear hierarchy. Color and type choices are bold and deliberate.

Motion provides meaning: Animation is a key component of Material Design, but it can’t just be there for the sake of movement. Animations need to happen in a single environment, serve to focus the design and include simple and easy transitions. Movements and actions should mirror the physical world.

12. Building Digital Trust

Ask anyone: from CEO to Marketer, from Salesmen to Designer what the most imperative factor an effective business relationship is and they’ll give you a similar reply: trust. The same is valid for a client’s relationship to an item. Causing the sentiment confide in an item is among the central parts of any great UX creator. In any case, the essentialness of trust in advanced items has yet to be completely figured it out.

With developing worries over security and information, trust is harder than at any other time to manufacture and keep up on the web — the larger part of Americans don’t believe the web at all, giving item owners a glaring situation.

As information breaks endanger increasingly item client connections, distinguishing new channels for setting up a trust is basic to brand separation and achievement. By 2017, the weapons contest for computerized trust-building will be going all out, and another type of originator will be entrusted with architecting trust on the web.

Few final words:

Here are the 12 prominent web design trends which would rule throughout 2017. Whilst we think that the above trends are pretty good, try not to implement all of them onto your website at once. Opting for the appropriate moves in your website design and development process so as to fulfill your vision and goals is the right thing to do. So be selective, be careful and most importantly be smart & creative. Have a great 2017 ahead.

By Sandeep Sharma

Sandeep Sharma is a Project Manager with a prominent web design & development company TIS India since last 10 years. He loves to create aesthetically appealing websites & eye-popping user interfaces for international clients. Follow him on here

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