Last Updated On September 06, 2022

Top Advantages of Using WordPress for Developing Business Website

Top Advantages of Using WordPress for Developing Business Website
By Team TIS

WordPress is eminent blogging software granting its exceptional services for more than a decade. It was started in the year 2003 and has been continually providing services since then. However, in the last few years, it has been granting impeccable content management services to non-blogging websites too. Blogging platforms have come and gone, but not WordPress. Since its inception, it has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management system and according to Yoast, accounts for 30-35% of all new websites.

WordPress has not gained such popularity out of pure luck but due to its exceptional benefits. From top-notch publications such as The New York Times and CNN, music icons such as Jay-Z and Katy Perry, to Fortune 500 companies such as UPS and eBay, WordPress designing and development has been sought after.

Here are the top reasons why using WordPress for your website content management is beneficial over the use of other content management software. You may begin to think about switching to WordPress after knowing its bountiful benefits.

Thanks to WordPress, gone are the days when creating a website will cost you an arm and a leg. WordPress designing and development is extremely cost-effective. Also, the upkeep and maintenance expense is relatively cheap as you can do it yourself instead of hiring a designer every time you need to update the content of your site.

  • Update Your Site Anywhere You Are

If you decide to develop a WordPress theme website, you can make changes to your site anywhere you are as long as you have access to the Internet.

  • Search Engine Optimization Ready

WordPress is SEO friendly. Websites built using WP have simple and constant codes making them ideal for Google indexing. SEO components for each page can also be customized giving you full control over which pages you want to rank high in search engines (i.e. you can focus your SEO campaigns on high converting pages).

  • Convenient Syndication

This is a highly efficient way to earn inbound links to your site. Every time you post a new blog entry, it can automatically go to an RSS feed, making it easier for others to syndicate your content across directories and other websites.

  • Responsive Web Design

Mobile traffic has surpassed the normal desktop traffic, so responsive web design is no longer an option but a must.

When you use a custom website design, you automatically get the benefit of responsive web technology without the need to develop separate websites for different devices.

  • Upgrade Your Site’s Capabilities Easily

Adding new features and functionalities can be extremely cumbersome for traditional websites, especially those that are created using sophisticated platforms. This is the exact opposite for WordPress-based sites. There are plugins that you can easily install which typically take just three steps. Further, the WordPress community is very active and almost every best practice is documented. So if you need to add a new feature to your site, chances are, there are other WP users out there that have documented what to do.

  • Ideal for Aggressive Content Marketing

In an era of online marketing when fresh content is of utmost importance, a WordPress theme website has an advantage over traditional ones. In seconds you can update your site’s content and you can do so as frequently as you want without the need to go through several complicated steps. You can also update your site’s design in a breeze making it an ideal platform for tactical campaigns (i.e. Holiday promotions, etc.). Additionally, being able to update your content frequently will help you and your organization build credibility in your niche.

  • Ultimate Social Media Integration

Another benefit if you opt to develop a WordPress theme website is the seamless integration with social networks. You don’t need to log in to your LinkedIn, Twitter, or Facebook accounts one by one and automatically let your social networking community know that you have fresh content for them.

  • Increased Site Security

One of the primary criticisms against WordPress designing and development, when it was first conceived, is poor security. This myth has been debunked. As long as you have good WordPress web designers and developers, you can fortify your site’s security and make it hacking-proof. The same cannot be said for traditional sites.

  • Easy Transition from One Designer to the Next

Unless you’re really loyal to your web designer or design firm, chances are, there will be several designers or firms that will work on your site. Before, this is extremely difficult because each designer or firm has its own preferred platform. WordPress designing and development operates on a universal, open-source platform making it easier for you to transition from one designer to another.

  • Easy to use

WordPress is very convenient to use as it shares an intuitive user interface. Everything can be done in a blink of an eye. Adding and posting content, images, blog posts, etc. is too easy. The technology used in WordPress is highly proactive and simple. This makes the formatting of data and content easy and speedy. Not much effort and time are utilized in any activity. If you are familiar with working on MS Word, WordPress is easier for you. You would already know formatting features beforehand.

  • No editing software is required

WordPress has inbuilt editing software in it. It does not require the use of editing software like Adobe Contributor or Dreamweaver. It is easy with WordPress to edit, format, and post blogs, content, and documents, and upload videos and images without having to use the editing HTML and FTP software.

  • Search engines love WordPress

WordPress comes blessed with a range of SEO plugins that make SEO optimization a simpler task. There is a range of SEO plugins – Yoast, All in one SEO, Broken Link Checker, etc. that help you optimize your blog/website in accordance with the best ethical SEO practices. With the help of these SEO plugins, you can optimize each post and provide it with a proper meta title, description, canonical, hreflang, etc.

  • Full website control

With WordPress, it is like you who have entire control of your website. The website owner can flawlessly update the content, photos, and other stuff. However, it is highly recommended that you keep your WordPress website updated. With the new versions of WordPress rolling every now and then, it is highly recommended to keep the website updated to ensure security. You might need to hire a WordPress developer who will do it for you – in order to not leave any loopholes for security breaches.

  • 100% customizable website

WordPress enables a 100% customizable website for your brand according to the needs and theme. It acts as a prime head for any website. A WordPress website is like a knight in shining armor which builds your brand name and provides an undulating experience to the visitors. A user-friendly and attractive website attracts more visitors than a boring and dull one. The infinite customization granted by the WordPress developers makes it easy for the developers to customize it as per the need.

  • Built-in blog

Initially, developed as blogging software, WordPress has all the necessary features of a blogging platform built-in in it. They are so ready to use whenever the need arises or as you desire. It is fully integrated to meet the needs of blogging software. The various features of WordPress blogging include setting RSS and email subscriptions, adding voice notes, the capability of commenting on posts, and arranging the recent posts on the page you want the user to find. This helps in making the website look more dynamic and engaging, increasing the website’s reach in the way. Moreover, these features not only make your website much more popular but they provide users a reason to visit it back front from time to time. Building customers and website integrity become easy by initiating interaction from the base.

  • Website doesn’t hamper

A WordPress website will not be hampered in the least with continued use. As your business continues to grow, so does your website. A number of articles, images, and documents don’t affect the performance of the website and will continue to work without the occurrence of commonly loading issues. WordPress websites are even suitable for those concerns which require the voluminous use of content and video uploads to reach their desired audience. It works efficiently due to its scalable feature. The constant evolution of the features of WordPress with every update makes it more infinite and popular.

  • Multiple user access

A WordPress site can be accessed by multiple users through their own username and password. The administrator of the website can assign access to the website according to its capabilities. Divisional working enables task accomplishment in a better fashion.

Conclusion:

Over the period of 7 years, WordPress has attained a number of users and supporters. And as you can see for yourself, if you want to use WordPress for either a personal or a commercial website, this is the most powerful content management system to use.

There are numerous advantages and benefits of using the WordPress platform for your website. It is an extremely comfortable and convenient option when it comes to website development. This web-based blogging software has millions of developers behind its development who are constantly in search of ways to make it better with new releases.

It offers so many interesting features like easy to use, has a natural and in-built interface, is easily expandable, and offers a good speed which makes it the best and most perfect option for your website.

Hopefully, the above guide has given you enough reasons to choose WordPress for your website. So, if you like it and are looking to build your website on this platform with professional help, connect with an expert from TIS India today.

There are numerous advantages and benefits of using the WordPress platform for your website. It is an extremely comfortable and convenient option when it comes to website development.

It offers so many interesting features like easy to use, has a natural and in-built interface, is easily expandable, and offers a good speed which makes it the best and most perfect option for your website.

Hopefully, the above guide has given you enough reasons to choose WordPress for your website. So, if you like it and are looking to build your website on this platform with professional help, connect with an expert from TIS India today.

By Team TIS
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