Digital media is now the biggest advertising channel in India. According to the FICCI-EY Media and Entertainment Report 2026, “Digital advertising grew 26 percent in 2025 to reach ₹94,700 crore.” Open magazine’s coverage of the same report adds that digital is now “making up 63% of total advertising spend.” With so much money going into digital ads, businesses want to know which ads bring in sales.
A performance marketing agency helps you find that answer. This guide explains what these agencies do, lists ten options, and shares simple checks to help you choose.
Table of Contents
A performance marketing agency runs paid ads and judges them by the actions people take, such as filling in a form, booking a demo, or buying a product. It tracks two main numbers. The first is cost per acquisition, which is what you pay to win one customer. The second is return on ad spend, which is the revenue you earn for every rupee spent on ads.
To improve these two numbers, the agency usually works on four areas:
We used these four areas, along with public information such as company websites and news reports, to review each agency. The main factors were:
TIS India has written this guide, so TIS India is listed first. The other nine agencies are not ranked in any order. The table below shows where each agency is based and which businesses it suits.
| Agency | Headquarters | Good Fit For |
|---|---|---|
| TIS India | Noida | Startups to large enterprises |
| Performics India | Mumbai | Large brands with national budgets |
| iProspect India | Mumbai and Bengaluru | Enterprises with large media plans |
| Sokrati | Pune | Data-heavy online businesses |
| Social Beat | Chennai | Consumer brands across India |
| Schbang | Mumbai | Large consumer brands |
| AdLift | Gurugram | Businesses that rely on search traffic |
| Webenza | Bengaluru | Consumer and lifestyle brands |
| HiveMinds | Bengaluru | Online sellers |
| ROI Minds | Mohali | Startups with smaller budgets |
The profiles below add more detail, using each agency’s own website or published news reports.
TIS India has more than 19 years of experience and over 1,250 satisfied clients, with offices in India, the USA, the UAE, Saudi Arabia, and Europe. Through its paid marketing services, every client gets a dedicated team of a strategist, a media buyer, a creative lead, and an analyst. This team also handles Google Ads management, including Quality Score, product feeds, and bidding. Alongside paid ads, TIS India offers AI SEO services that help brands get cited in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
In 2019, Publicis Media India announced “the alignment of Convonix and Resultrix under the Performics brand.” This step brought its performance agencies together under one name. A later exchange4media report noted that Performics has “clients across various industry verticals including FMCG, Banking and Financial Services, Insurance.”
iProspect India took its current name in 2015, when exchange4media reported that “iProspect Communicate 2 has been rebranded as iProspect India.” In 2023, dentsu announced that it would be “bringing together the ‘advanced capabilities’ of two of its agency brands,” according to Campaign India. The two brands were iProspect and Sokrati, which now form one performance team within dentsu.
Sokrati is the second agency in that dentsu team. It became part of the network in 2017, when Merkle announced “the launch of Merkle in India with the acquisition of Sokrati.” It has worked within dentsu’s performance group ever since.
YourStory describes Social Beat as “an end-to-end digital marketing agency based out of Chennai started in 2012.” This means it covers each stage of the customer journey, from first awareness to final sale, an approach known as full-funnel marketing.
A 2019 exchange4media article introduced the agency with these words: “Integrated marketing agency Schbang, which was launched in 2015.” An integrated agency handles creative work and media buying in the same team. As a result, ad makers and media buyers can work closely together.
In 2025, Bar & Bench reported that Liqvd Asia “has acquired AdLift, a performance marketing and SEO firm, for ₹50 crore.” Since AdLift works on both SEO and paid search, it can use keyword data from one channel to improve the other.
Webenza works with consumer brands. For example, Storyboard18 reported that Joy Personal Care “has appointed Webenza as its digital marketing agency.”
According to Built In, HiveMinds “specializes in SEO, social media, e-commerce solutions and analytics.” Its analytics work shows which campaigns lead to sales.
On its own website, ROI Minds lists its specialty as “Performance Marketing & eCommerce.” Its approach is ROI-driven digital marketing, which means each campaign is planned around the money it brings back.
Knowing how to choose a performance marketing agency helps you avoid costly mistakes. Once you have a list, compare the agencies using these five checks:
Pricing needs a closer look because performance marketing cost in India changes with the number of channels, your monthly ad budget, and the experience of the team. A paid media agency will usually charge in one of three ways. A fixed monthly fee suits clearly defined work, a percentage of ad spend suits larger budgets, and a fee linked to results works only when tracking is accurate.
Each agency on this list has different strengths. Network agencies can manage big budgets, independent agencies can often move faster, and specialist agencies offer deep skills in one area. Whatever type you choose, pick a partner whose reports your team can easily understand, because clear reports show where to spend your next rupee. Start your search soon, since every month of poorly tracked ads is a month of lost learning.
TIS India offers performance marketing services to clients around the world. For a second opinion on your current campaigns, speak with the TIS India team or hire dedicated PPC experts to work alongside your marketing team.
Yes, performance marketing works for B2B companies, but the campaigns need different goals. B2B sales take longer, and several people usually take part in each buying decision, so one form fill says little about future revenue. B2B campaigns often use LinkedIn and Google search, connect CRM data to the ad platforms, and measure success by qualified sales opportunities instead of the total number of leads.
The best agency for your business is one that has already worked with companies like yours. Look for proven results in your industry and for clients who spend a similar amount on ads, then ask two of those clients for references. You should also ask who will manage your account each day, because the experience of that team shapes your results.
Neither platform is better in every case, because each one does a different job. Google Ads reaches people already searching for your product or service, so it often brings sales sooner. Meta Ads reaches people on Facebook and Instagram who may not be searching yet, so it works well for creating new interest. Many businesses start with Google Ads and add Meta Ads later.
Most campaigns need two to three months before you can judge results fairly. In the first few weeks, the ad platforms are still learning which people are most likely to respond, so costs can rise and fall. Once enough data has been collected, the cost of each new customer becomes more stable, and you can see clearly which campaigns are working.
For most early-stage startups, hiring an agency is the easier option. Paid growth needs several different skills, and one new employee rarely has all of them. An agency already brings these skills together in one team. Building an in-house team makes more sense later, when your ad budget is large and steady. Some startups combine both, with one internal person managing the agency.
7 Reasons Why Internet Marketing Is Important For Your Business
Top Advantages of Using WordPress for Developing Business Website
1 
(+91) 9811747579