Posted by Subhash Chandra
The consumer brands vertical is betting big on video content marketing in the year 2018. Three of the biggest consumer brands in the world are leading the direction and news is that their video content marketing investments are gaining traction in the market. Let’s figure this out. The Leonardo da Vinci of the smart phone industry, Apple has committed an investment of $1 billion for original video content marketing on its streaming platform. Second, PepsiCo has in November last year, opened a brand new video content creation studio in downtown Manhattan. Third, Netflix, the video content streaming giant is reshaping the way video content is created, marketed and consumed in the ICE (information, communication and entertainment) space. Whether you are looking for a show on professional soccer, politics or the latest in fashion trends from New York’s greatest design labels, one platform has it all- Netflix.
Is there any data to back the claims that consumer brands are tilting heavily towards video content format in 2018? Is video content marketing a new buzz word or is it the next big thing in the content marketing and advertising functions of business? What are the drivers of live video content marketing? How do consumer brands stand to gain from spending hefty amounts on video marketing? TIS, the leading digital consulting company answers these questions and more here.