The 10 Advantages of Using WordPress for Developing Business Website
Posted by Manoj Tiwari
Blogging platforms have come and gone, but not WordPress. Since its inception in 2003, it has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management system and according to Yoast, accounts for 20-25% of all new websites.
From topnotch publications such as The New York Times and CNN, music icons such as Jay-Z and Katy Perry, to Fortune 500 companies such as UPS and eBay, WordPress designing and development has been sought after.
If you are thinking of building a new site, here are the top 10 advantages of using a WordPress website design.
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1. WP is Cost Effective
Thanks to WordPress, gone are the days when creating a website will cost you an arm and a leg. WordPress designing and development is extremely cost effective. Also, the upkeep and maintenance expense is relatively cheap as you can do it yourself instead of hiring a designer every time you need to update the content of your site.
2. Update Your Site Anywhere You Are
If you decide to develop WordPress theme website, you can make changes to your site anywhere you are as long as you have access to the Internet.
3. Search Engine Optimization Ready
WordPress is SEO friendly. Websites built using WP have simple and constant codes making them ideal for Google indexing. SEO components for each page can also be customized giving you full control on which pages you want to rank high in search engines (i.e. you can focus your SEO campaigns on high converting pages).
4. Convenient Syndication
This is a highly efficient way to earn inbound links to your site. Every time you post a new blog entry, it can automatically go to an RSS feed, making it easier for others to syndicate your content across directories and other websites.
5. Responsive Web Design
With mobile traffic predicted to surpass normal desktop traffic by 2014, responsive web design is no longer an option but a must. When you use a WordPress website design, you automatically get the benefit of responsive web technology without the need to develop separate websites for different devices.
6. Upgrade Your Site’s Capabilities Easily
Adding new features and functionalities can be extremely cumbersome for traditional websites, especially those that are created using sophisticated platforms. This is the exact opposite for WordPress-based sites. There are plugins that you can easily install which typically takes just three steps. Further, the WordPress community is very active and almost every best practice is documented. So if you need to add a new feature to your site, chances are, there are other WP users out there that have documented what to do.
7. Ideal for Aggressive Content Marketing
In an era of online marketing when fresh content is of utmost important, a WordPress theme website has an advantage over the traditional ones. In seconds you can update your site’s content and you can do so as frequent as you want without the need to go through several complicated steps. You can also update your site’s design in a breeze making it an ideal platform for tactical campaigns (i.e. Holiday promotions, etc.). Additionally, being able to update your content frequently will help you and your organization build credibility in your niche.
8. Ultimate Social Media Integration
Another benefit if you opt to develop WordPress theme website is the seamless integration with social networks. You don’t need to login to your LinkedIn, Twitter, Facebook or Google+ accounts one by one and automatically let your social networking community know that you have fresh content for them.
9. Increased Site Security
One of the primary criticisms against WordPress designing and development when it was first conceived is poor security. This myth has been debunked. As long as you have good WordPress web designers and developers, you can fortify your site’s security and make it hacking-proof. The same cannot be said for traditional sites.
10. Easy Transition from One Designer to the Next
Unless you’re really loyal to your web designer or design firm, chances are, there will be several designers or firms that will work on your site. Before, this is extremely difficult because each designer or firm has its own preferred platform. WordPress designing and development operates on a universal, open source platform making it easier for you to transition from one designer to another.