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22 July 2016

6 Google AdWords Extensions To Help Improve Your Conversion Rate

6 Google AdWords Extensions To Help Improve Your Conversion Rate
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By Himanshu Pataria

Google-AdWords-Extensions-To-Improve-Your-Conversion-Rate

Every AdWords advertiser’s ulterior motive is to gain relevant prospects via clicks on his ads. If you are an advertiser yourself, this scenario will definitely sound familiar.

Well, this sets our goal – try and achieve as many clicks on your ads as possible. Now, what if we say that you can achieve your motive quickly and efficiently through an innovative tool called Google AdWords extensions? Yes, There are a number of Google AdWords extensions available today that can increase the number of related clicks on your ads drastically.

They help you convert your viewers into potential leads and thereafter, customers.

So what these AdWords extensions are and why should they be used? Let’s find out!

What are AdWords Extensions?

Recognize them by initiating a Google search, for let’s say, shoes online. You will find that some ads take more space when compared to others, all thanks to the AdWords Extensions that help your ad to display more useful information, and therefore the increased length of your ad.

The main idea here is to optimize your PPC campaign in order to communicate maximum information about the product or service to the viewers. You can, of course, opt for Google ads without the extensions. But the ones with extensions have certain advantages and benefits over the other category.

Why Should You Use AdWords Extensions?

Do nothing without a reason! And why should you use AdWords extensions without prior knowledge of how they could be of immense help to you? We here talk about a few of the many advantages that AdWords extensions have to offer.

  • Improved Click through rates

First and foremost, adword extensions lead to better click through rates since the viewers are now exposed to more information pertaining to the product or service and also get options to get in touch with the concerned people immediately.

  • Visibility

Owing to more precise information and more ad space, the ads with extensions tend to be different from the others and garner more attention.

  • More clicks at the same cost

For no additional costs, you get more valuable clicks from the viewers. What else could you ask for?

  • Improved user experience

In general, it has been seen that Google ads with extensions tend to provide a better and smoother experience to the viewers when it comes to navigating around the ads.

Now that you are convinced of the importance of AdWords extensions, it is only natural to look for a few of them that can help you achieve the motive. Read on!

AdWords Extensions You Need to Try

Let’s review the top 6 AdWords extensions and see in detail how they can be of help to you and your campaign.

  • Review Extension

Review Extension

A review extension, in the simplest terms, makes use of third party interference in order to have a good and unbiased review of the products and contents of your page.

One of the most full-proof ways of verifying the efficiency of the content of a page is through testimonials and reviews. This ensures that the user who is going through the ad on the page has trusted the content. This brings about a sense of validity and authenticity.

This is thus a must-have extension for every online marketer. However, there is one thing to be borne in mind here. It is imperative that you go through and are thorough with the guidelines of Google Review Extensions before you start adding these reviews to your site ad. Third-party sites like G2 Crowd, Trust Pilot, Trust Radius and the likes could come into action here.

  • Callout Extension

Callout Extension

Callout Extension is one of the most useful extensions to have if your aim is to express everything your service is about in those 2 lines of the advertisement.

It gives you the chance to incorporate more words in order to communicate your message clearly. Basically, breaking it down to the simplest level, a callout is any short phrase that gives the user an idea of the service that you are offering.

It would mean putting together small sentences like the main idea of the service, the number of hours, delivery time, location of stores and many more such pieces of information that might be essential for the viewer or potential customer to know in those few words.

Basically, what this extension does is gives you maximum information in limited words.

  • Sitelinks Extension

Sitelinks Extension

This particular extension basically works by adding more links to your ad that ensures that you are reaching out to the potential customer base with as much information about the service as you possibly can.

When you add some essential information that surrounds the main service you offer, it increases the credibility of the ad. This also improves on the potential opportunities for the viewer to reach the sites that are most useful to them.

For instance, if it is a particular educational course that you are offering to the viewers in the advertisement, then the links added could be of taking additional exams and equivalent ones.

  • Structured Snippets

Structured Snippets

This type of an extension caters to those businesses that are revolving around many different ideas. For instance, if your business is for food, it could be encompassing a number of different food items and cuisines.

When you advertise your services on the internet, you must make sure that you include all relevant points such that the viewer has access to all the information required. This is where structured snippets come into play.

Thus, this will give you the option to incorporate the different facets of the service information in one single piece of advertisement. In fewer words, all the necessary details and types are included here with the help of this extension.

  • Call Extension

Call Extension

When you place an advertisement of the service you offer online, your work doesn’t end just at providing the details regarding the service. When the readers come across this advertisement, they would want to get in touch with the concerned people.

For this reason, it is necessary to include an option that allows the users to give you a call such that they can get all the required information and request for your services if need be. The Call Extension looks after this aspect of the advertisement.

It incorporates the call feature that contains your phone number for orders or inquiries. According to Google records, online advertisements that have phone numbers included have a 6% to 8% higher click through rates.

This extension ensures that the viewers do not have to visit the website to get the contact information since this can be done right from the advertisement.

  • Location Extension

Location Extension

The Location extension tries to target businesses that have offices in different areas or multiple locations. In that case, you would need to pinpoint the exact location of the outlet that is going to offer the service mentioned in the advertisement.

A Location extension is basically going to incorporate details like the address, phone number and business hours in order to let the users be aware of the contact details. This feature also helps filter out the customers and get the attention of the people who really want the service or the product.

For instance, if your service revolves delivery of certain items around the city, if you put in the location, only the interested viewers or the potential customers will focus on the content. Also, sometimes putting the location means making the viewers realize how close the business is to them.

So, once you induct these few adwords extensions into your ad, you are likely to get higher conversion rates. The choice of extension basically depends on the type of business you are running.

In order to get the most of the information and PPC campaign, the need of the hour is to hire a Google Adwords Professional who can narrow down your options and get the ideal AdWords to promote our ad, thus, helping you feature your ad with all the relevant directions and information.

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