Pinterest is considered as one of the most booming social networking sites, which can drive more sales than Facebook and other popular social media sites if used effectively. It means that if it is used in the right way, then Pinterest has the ability to develop stronger audience base for promoting products to increase sales. Nearly 70% users on Pinterest claim to use the website for getting inspiration for their purchasing decision.
Regarded as one of the fastest growing social networking platforms, Pinterest currently has over 70 million users as reported by Semiocast, which means that it becomes a necessity for the digital marketers to incline their interest towards this newly acclaimed and popular platform for enhancing their product sales over the internet. To help you learn how to use Pinterest for improving sales, I am listing here some important tips that are considered very effective for implementing Pinterest marketing strategy correctly.
If you don’t have a defined strategy for successful implementation of Pinterest marketing for promoting your products online, then pouring hours into pinning pictures will take your business nowhere. Hence, it becomes obligatory to strategize measurable goals for achieving success through Pinterest marketing.
However, before doing so, it is important to know the answers to certain questions that play crucial role in devising effective marketing plan for using this popular platform productively.
How you will use this platform for driving traffic to your website? How you will achieve assured success? Will you be able to get more leads or email signups? Make sure to create a strategy for increasing sales on a consistent level and not by taking sales to 200% followed by a significant drop.
Here are some steps for creating an effectual Pinterest strategy with measurable goals:
You should include benchmarks in your strategy for the number of pins you will use for sharing on your pin board per week. It is good to re-pin, comment and like pins of other users, but it is important to pin your own product’s images on your pin board of re-pinning.
Although, Pinterest is just like other popular social networking sites where sharing useful images and content of others is appreciated, but for genuineness, you must pin your own stuff. Simply re-pinning other’s stuff will not help in driving traffic to your website, which is required for increasing sales of your website online.
Hence, make sure to pin down high-resolution images of your own stuff to improve the sales on your website. Another thing to keep in mind is that always ensure to maintain consistency while sharing and pinning images of your own stuff for acquiring the attention of users.
It is important to show how your products can be used by the users and this is also regarded as one of the most helpful way of promoting your products over Pinterest.
You can show the way your products can be used by using pictures and graphics. For example, if you are selling electrical equipment, you can pin images showing them in action or if you are selling accessories for women, you can pin pictures of women wearing them to help users know how they look once worn.
Amazon is the world’s famous online shopping store that sells nearly all items online. When you will visit the Kitchen Gadgets board of Amazon, you will see different kitchen gadgets in action giving users a view of how they can be used.
For enhancing sales through Pinterest, driving traffic to your website is crucial because then only people will get to know about products. This could be done by optimizing your product pages by integrating Pinterest sharing buttons. Once the share button of Pinterest will be added on your product landing page, more people will share and re-pin your products on their pinboards thus extending your audience base.
If you want to take additional benefit, then you can show the share count on your buttons when the concerned page is shared various times because more shares add reliability and it also represents that more people are interested in sharing your products with followers and friends.
Use of Rich pins is advantageous for eCommerce online stores since they have to include product availability, info, and real-time pricing on where to purchase products. As soon as a user hits the “SEARCH” button on Pinterest, the rich pins will show the tagged stuff that consists of links displaying the shoppers from where to purchase the product even when the image is not from the original eCommerce online store.
Here is an example of a Rich Pin:
In this pin, you can see that this product can be purchased from etsy.com. Moreover, you can easily visit the concerned website by clicking on the “Visit Site” button.
You might use high-quality content and strategy on your website or eCommerce store, but if you Pins are not optimized according to the requirements of Pinterest, then they will not get re-pinned and liked.
Hence, invest your resources and time effectively for making your pins shareable and interesting among the users. Always make sure that people share images on social media sites for making impressions within their friends and family members, hence effective visuals play a significant role in getting re-pinned again and again thus increasing the chances of better traffic on your website.
This image is re-pinned by 107 users on Pinterest owing to its attractive graphics:
Moreover, you can also offer discounts on your products for driving sales through Pinterest since it has the ability to send emails to the people as soon as you will implement the discount on your products.
You can customize and design discount offers and coupons for pinning on your pinboard since, it will help in getting many clicks and re-pins. Similar to Facebook and other social media sites, Pinterest could be then used for effective digital marketing strategy for eCommerce stores if it is used in the appropriate way.
It depends upon you how you implement these tips successfully while devising a Pinterest marketing strategy for increasing sales to your online store. If you know more tips on how to use Pinterest, you can share it with us in the comment section given below.