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06
May

5 Tips to Improve Page Views & Reduce Bounce Rates in WordPress

Posted by Joydeep Bhattacharya

5-Tips-to-Improve-Page-Views-&-Reduce-Bounce-Rates-in-WordPress

Bloggers often have the common perception that it is not easy to get visitors on their blogs. But if you talk about the expert bloggers, then their perception is completely different as they think that bringing visitors to the blogs is not as complex as it is to engage them for longer duration. Most of the times, visitors comes to your website, but they don’t stay there for long.

Now, let’s proceed with the main topic of this post that is related with learning the tips for improving the page views and reducing the bounce rate in WordPress blogs. Before we start, it is necessary to know about both these terminologies: Page Views and Bounce Rate.

Bounce rate and page view

Page Views is the number of times the pages are viewed by visitors on your website and this is an important concept for the bloggers as it is not easy to attract the visitors to your blog pages.

On the other hand, Bounce Rate calculates the percentage of visitors who enter into your website and leave the site rather than viewing other web pages of your site. Now, when you have learned about these terminologies, you must be thinking about the tips that can help you in achieving what the title of this blog post reads? In today’s post, I am sharing some important tips that will help you to enhance the overall page views on your website and reduce the bounce rates as well.

1.Interlink Your Content

The best way to increase page views and minimize bounce rate is to interlink your blog posts with other posts. If you have interlinked your blog posts in an intelligent way, you are actually grabbing the attention of blog readers towards your website and in this way; you can also direct some traffic towards your old posts as well. Hence, the interlinking of your blog contents will not only help in enhancing the bounce rate on your site but it will also help in improving the ranking of your site in search results.

Interlink Your ContentBesides manual interlinking, you can also use the SEO Smart links or insights plugins to auto interlink your blog posts in an optimized way.

2.Display the Similar Posts after the Post

This is something which is very important for decreasing the bounce rate on your website. The key reason why a user leaves your site after reading a blog post is because you are not displaying them any related posts or additional information. If you will display the list of similar posts or the popular blog posts, you will give them a chance to look for more information on these posts, that will not only give them ample time to spend on your site but will also motivate them to search for more information on your site, which is required for improving page views and decreasing the bounce rate.

Display the Similar Posts after the PostFor adding the related or popular posts to your blog, you can use different plugins like the YARPP that comes with an advanced algorithmic structure for choosing and displaying the related posts. You can also display the similar posts without using any plugin with the help of tags or category. You can also show the related posts by the same author as well.

3.Use Excerpts on Front/Archive Pages

Your blog’s home page is similar as the magazine’s front page. Hence, it better to avoid placing larger text posts on the home page, instead place excerpts on front/archive pages because it comes with two benefits:

  • Reduces load time of the page
  • It helps in increasing the page views

Therefore, it is advised not to show the entire length of your content on your blog’s home page. You can use “Read More” tag to overcome this issue as this will help in increasing the speed of your website. Suppose there is a blog post containing 25 pictures, and you are displaying 5 pictures randomly on one page. It will be an appalling experience for the readers and it might cause them to leave your website without going through the complete post.

Here is an example of a Sample Homepage of WordPress Genesis Framework, where the excerpts are displayed in the front page by using “Read More” tag.

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WordPress developers don’t have to put extra effort for showing the related posts because there are many themes of WordPress that comes integrated with this option like Thesis, Genesis, and Headway etc.

4. Divide the Lengthy Posts

The page views can be improved drastically if you choose to split the lengthy posts into multiple posts. However, the split posts should be interlinked with each other to make it easy for the readers to locate the others. When you divide the posts, it is necessary to ensure that each of these single post can stands on its own. You should be careful while dividing the posts because if the single post has not enough content, then the readers might get pissed off by going through the smaller sections of the same post.

5Splitting the posts into multiple posts offer a much better user experience to the visitors because not only it adds sense to personal reading, but it also help them to grab the information in an uncomplicated way.

5.Use Interactive Sidebar

Sidebar plays an important role in improving the page views and cutting the bounce rates hence, you can show the “popular posts” or the “most liked posts” on the sidebar. You can also customize your most liked or popular posts by week, month, or all time or you can also show you recent posts on single post pages. There are many websites that uses custom images for navigating to certain posts of their own. You can also use your side bar for adding other sections of your WordPress site.

Here is an example of an interactive sidebar on WordPress web page:
Use Interactive Sidebar

In a Nutshell

If you really want to enhance the number of visitors visited on your web pages and decrease the bounce rate, then you must offer a better user experience to your readers. You can do so by avoiding cluttered web designs like avoid using many advertisements, or long posts. Instead, you can improve the loading time of your website by using the excerpts to make their reading experience more enjoyable. If you will use these tips, you will definitely make the navigation of your site easier, which is ultimately required for increasing the page views and reducing the bounce rate on your site.

If you have any other tips in your mind that can help the WordPress bloggers one or other way, please share in the comment section given below.


Joydeep Bhattacharya is a senior digital marketing specialist in TIS India, one of the pioneers in web design, web development and internet marketing . He helps businesses increase ROI by improving the website's presence on various digital marketing channels through proven techniques, logic and creative abilities.