16 March 2021

5 Promising Tips to Boost Your App Downloads & Audience Engagement

On average, more than 100,000 new apps are released on the Play Store every month while the App Store monthly spectates just above 30,000 new apps on its platform. This statistic makes one thing clear – the app market runs an unparalleled level of competition for new entrants.

With a place swarming millions of options for users, how do you ensure they choose to download your app? The answer lies in how engaging, value-rendering, and accessible your product is.

To increase Play Store and App Store downloads, your app needs visibility in the crowd. Marketing your app would require you to reach out to users on their most frequented platforms with an Omnichannel presence. If you have launched a new app or are thinking of launching one, increasing downloads for your app and boosting user engagement should just be your first priority.

If you have a budget set aside to market your app, then you can invest in paid marketing strategies, or opt for meticulous user engagement strategies that drive traffic to your Play Store and App Store pages.
In this blog, we walk you through five effective ways that can help you increase app downloads. Read on!

1. Focus on Building Your Online Presence

How noticeable is your brand? One of the most important aspects that make up for a popular app is brand awareness. You will need a strong presence on the internet.

Start by creating your own website or product landing pages that open up a window for users to explore your offerings. Your website will function as the focal point of your brand. It will also most likely be the first touchpoint for any potential customer, so invest in strengthening your online front. Getting ranked on SERPs will make your app more discoverable by searchers.

2. Prioritize App Store Optimization (ASO)

Just like how optimized webpages rank on Google, optimized apps are more visible to users on App Store and Play Store. Optimizing your mobile app will help you push it to the right target audience by focusing on metadata components.

Use the Right Keywords: Keywords define your app’s relevance to a searcher. Targeted keywords in the app title and description can largely influence your app’s rankings and findability.

Reviews: Reviews are a key factor in defining your app’s visibility. More positive reviews display the authenticity of your mobile app. Encouraging favorable reviews from your users can help boost downloads and engagement.

Category Selection: Classifying your mobile under certain categories further narrows down a user’s search results. Choose relevant and appropriate categories to ensure that the right audience comes across your mobile app.

Apart from these factors, there are a few more aspects to keep in mind while implementing ASO – social proof, location-specific rankings, active app use (defined by audience engagement on your app).

3. Leverage Social Media

Social media has redefined the way we socialize by adding another dimension to our interactions. Over 3.6 billion people use social media today, with the number projected to rise to as much as 4.4 billion in 2025.

This makes social media platforms a prime prospect for marketing your app. People consume and engage with content in different ways, either through videos, pictures, stories, or even text posts.

There are many different avenues for you to market your app to your targeted audience. 57% of consumers follow brands to learn about their products, while 47% of them follow to stay on top of any updates that the brand might offer. This makes social media one of the most powerful tools in an app marketer’s arsenal.

Leveraging the power of social media can not only help your app gain more downloads, but will also help you increase user engagement. The interactive nature of social media makes it possible for brands to interact with consumers directly and open a one-to-one communication channel with them.

4. Encourage Feedback & Testimonials

As mentioned previously, tools like social media allow brands to interact with consumers directly. One of the most important parts of the user experience is feedback and support. Consumers love getting attention and are more likely to engage with a brand and its products for longer if they feel they’re valued as a customer. This makes it imperative to encourage two-way communication with consumers.

You need to be open to feedback and make support channels easily accessible to consumers. Customers are more likely to try and have their issue resolved than post a negative review about the app if your support channels are easily accessible to them.

This is why support and feedback play a crucial role in bettering the user experience and engagement.

5. Be Consistent With Iterations & Updates

One sure-fire way of keeping consumers interested in your app is by giving them new features and content by way of app updates. As your app grows and progresses through its life-cycle, you can give it a new lease of life by pushing new content to your app through app updates.

No matter whether your app is a prototype in the beta phase or if it’s a polished app, there is always scope for improvement. Paying attention to your user’s feedback and reviews is a great way to make your app better over time and deliver what consumers expect from your app.

Updating your app frequently and incentivizing engagement through new features is a great way to not only retain users but also to gain new downloads. The app industry is competitive and the only way to stay ahead of the competition is to keep delivering fresh, valuable content.

Closing Thoughts

In conclusion, there is no dearth of novel ways to increase the number of downloads and user engagement your app receives. While there are many ways to promote your app and grow it organically, the trick is to find the perfect balance of marketing strategies that work for your app specifically.

While some apps might benefit more from one strategy to maximize user engagement, another might not. Some marketing strategies might be geared better towards a specific target audience than others. Since apps have such varied target audiences, there is no one-size-fits-all model to ensure success. However, experimenting with different user engagement strategies until you find the perfect balance will surely catapult your app to new heights.

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By Amit Kothiyal

Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently, he is working in a stellar digital marketing company TIS India Business Consultants Pvt Ltd. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on LinkedIn and Twitter to share his experiences with similar kind of professionals across the globe.

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