59% of B2B marketers firmly believe that email is the most effective channel for generating revenue. Furthermore, McKinsey & Company showed that email is almost 40 times more effective in acquiring new customers compared to social media.
Email is the most market competitive method of gaining, building, and retaining customers. Currently, there are over 2.6 billion email users across the globe, however many startups and companies avoid investing in emails, thinking it is meant primarily for big or established players and companies in the marketplace.
This is primarily because of the misconception that email marketing and campaign in general are either obsolete or ineffective.
This is far from the truth.
You don’t have to be a large company or have a huge budget to effectively implement and manage an email marketing campaign. Here are ten WordPress plugins that simplify the task of creating and managing powerful email campaigns.
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OptinMonster is a lightweight, modular plugin. Hence, you only need to install the kind of subscription for that you need instead of installing/integrating the whole package.
Once the plugin has been activated, you select, configure, and customize the type form that you want to display on your website (e.g. Slide in, Footer bar, a Lightbox, etc.). Configuration includes adding the duration, exit intent, loading delays, opti-in title, etc. Finally, you can choose a form design and customize the opt-in.
The exit intent pop-up is an important feature of the plugin. It allows you to “catch” the visitors to subscribe to your emailing list when they are about to leave your website.
LeadPages is a full-fledged tool for creating landing pages, but can be integrated with its WordPress plugin. It allows you to create custom landing pages using templates and then hooking them up to your email list.
Additionally, Leadpage offers various modules that allow you to create custom opt-ins and in converting website links into popover subscriptions form, and allow visitors to subscribers to join your primary emailing list or other sub-lists (e.g. a webinar).
SendinBlue is an email marketing solution provider, similar to MailChimp. The “SendinBlue Subscribe Form and WP SMTP” is it plugin for WordPress that allows you to leverage SendinBlue’s tools to create custom subscription forms. You can also create and send newsletters to your subscription lists.
The plugin offers SendinBlue’s powerful analytics as well. You can segment your contact lists and easily track emails using WordPress’s built in wp_mail() function, and gain access to real-time statistics on clicks, opens, and bounce rates.
MailChimp is a popular and powerful email marketing platform that seamlessly integrates with WordPress websites. The installation is simple. Once installed, MailChimp allows you to create custom sign-up forms and add sign-up checkboxes on different forms on your website e.g. contact form and comments section.
You can design email newsletters using ready-made and customizable email templates, setup autoresponders, easily manage subscribers, track emails and view analytics for different email campaigns.
Pop-ups are one of the most aggressive, yet a highly effective method of building your emailing lists. Their effectiveness, however, depends on how well-configured they are: their timing, non-intrusive nature, and possible actions that the visitor can take.
The “Layered Popups for WordPress” is a plugin that allows you to easily create custom, attention grabbing pop-ups. These popups can be configured to match your visitor’s preferences and the actions you want them to take on your site. Change design, type, dimensions, adds animations, buttons, and CTAs.
Additionally, you can A/B test different opt-ins in real-time and see how they affect user engagement, and selecting the one that best resonates with your audience and drives your goals. The plugin integrates with Google Analytics allowing you to track the performance and further improve the popup.
This plugins allows you to gate your valuable content by showing a glimpse of the content. If the visitor wants to further read the content (article, blog, etc.), and scroll further down, an opt-in will ask them to subscribe to your emailing list. The opt-in gives the option of subscribing using social media as well.
Additionally, the plugin also allows you to show exclusive in-content freebies before your visitors (e.g. short eBooks, whitepapers, and other downloadable material). You can easily track how visitors interact with your opt-ins using built-in analytics.
The plugin is SEO-friendly, allowing bots to easily crawl and rank your content. The opt-in can easily be integrated with all the major email service providers including MailChimp, SendinBlue, AWeber, GetResponse, and ActiveCampaign.
A handy notifications bar is an effective method of grabbing a visitors attention when they visit your website. The Attention Grabber plugin is the free alternative to the more costly Hello Bar. It’s easy to install and is quick to integrate with your WordPress website and offers a range of features including customizations and tracking sign-ups.
This plugins allows you to easily create custom and pre-configured sign-up forms and popup opt-ins. Additionally, you can setup automatic checkbox subscriptions based on user action (e.g. leaving a comment, completing a survey, etc.).
The plugin seamlessly integrates with WooCommerce checkout, Contact Form, and Google Analytics. Once integrated into GA, you can easily track the effectiveness of your opt-in.
Contact Form 7 is one of the most popular contact forms for WordPress because of its ease of use and customizability. The plugin allows you to create multiple contact forms and place them on any of your website’s pages.
You can easily customize the appearance, mail contents, and form fields of the form, and integrate with MailChimp.
Catch visitors to subscribe to your emailing list when they are about to leave your website using a Lightbox from SumoMe. The lightbox is customizable, optimized for mobile devices, allows sharing of content to social media channels, and easily integrates with email marketing service providers including MailChimp, SendinBlue, AWeber, GetResponse, and ActiveCampaign.
Additionally, the plugin offers a scroll box for gathering email addresses when visitors scroll down the content. It also comes with a range of analytics tools including heat maps and the ability to integrate with Google Analytics and see visitor stats in real-time.